Director of Strategy & AI
8 days ago
Austin
Job DescriptionDirector of Strategy & AI Full Time, Salary Job Family: HQ Support Location: HQ - Austin, TX - Remote option Reports to: Chief Revenue Officer Why Join Crunch Fitness – Undefeated Tribe? We’re not just opening gyms, we’re building communities. Undefeated Tribe is the fastest-growing Crunch Fitness franchise group in the nation, proudly expanding across Texas, Oklahoma, New Mexico, Missouri, and Minnesota. Twice named Franchise of the Year (2021 & 2024), we’re on a mission to transform lives through fitness, wellness, and connection. With 100+ clubs planned by 2028, there’s never been a better time to grow your career with us! Here’s why you’ll love being part of the Tribe: Bold, High-Energy Culture At Crunch Fitness, Undefeated Tribe, you’re not just an employee, you’re part of a team that thrives on hustle, creativity, and collaboration. We celebrate individuality and want voices like yours at the table. Unbeatable Perks Competitive pay, career advancement opportunities, and yes, a free Crunch Fitness membership. You’ll work in an environment built around health, strength, and community. Unlimited Growth With our rapid expansion, opportunities are everywhere. We invest in our people, promote from within, and give you the tools to level up your career faster than ever. Join the Tribe. Find Your People. Build Your Future. Position Overview The Director of Strategy & AI will play a critical role in shaping the company’s future by owning high-impact strategic initiatives and leading the development and execution of the company’s AI transformation strategy. This role sits at the intersection of strategy, analytics, and technology—partnering closely with executive leadership to translate insights into decisive actions that drive growth, efficiency, and long-term competitive advantage. This is a hands-on leadership role requiring direct ownership of strategy development, analysis, and execution that will drive advantage for the company in the market. While the Director will work closely with cross-functional partners, success requires a willingness to personally drive analyses, build strategies, and execute initiatives end to end. This role is ideal for a leader who thrives in lean environments, takes ownership of outcomes, and is energized by doing the work—not just directing it. What You’ll Do: • Personally lead and execute enterprise-level strategic initiatives, from problem definition through delivery, • Define and lead the company’s AI transformation roadmap, identifying and implementing high-value use cases across the business, • Leverage data and advanced analytics to uncover insights on business performance and translate them into clear, actionable recommendations, • Partner with leaders across functions to align strategy, execution, and measurement, • Influence decision-making at the executive level through rigorous analysis and strategic storytelling, • Operate effectively without a large dedicated team, leveraging influence and personal contribution What Success Looks Like: • Strategic initiatives are clearly defined, well-prioritized, and effectively executed to deliver measurable business impact, • AI is embedded into core business processes in ways that drive productivity, speed, and decision quality, • Leadership teams consistently use insights generated by this role to inform critical decisions, • The organization has a clear, actionable view of performance, trade-offs, and opportunities, • The role is seen as a trusted strategic partner and catalyst for transformation across the company About You: You are a strategic thinker who thrives on turning ambiguity into clarity and ideas into action. You bring a strong analytical mindset and use data, insights, and emerging technologies to inform decisions—but you don’t stop at analysis. You are equally comfortable rolling up your sleeves to do the work required to bring it to life. You take ownership of outcomes, not just initiatives. You proactively identify opportunities, structure complex problems, and drive work forward with urgency and discipline. You know how to partner across functions, influence senior leaders, and translate sophisticated insights into clear, practical recommendations that teams can act on. You are curious, adaptable, and energized by change. Whether building a strategic roadmap, leading deep analytical work, or testing and implementing AI-driven solutions, you approach your work with a builder’s mindset and a bias toward execution. Responsibilities: • Own the development and execution of key strategic initiatives aligned to company priorities, • Design and implement the company’s AI strategy, including use case identification, prioritization, and execution, • Lead deep-dive analyses on business performance, growth drivers, and operational efficiency, • Translate complex data and AI concepts into clear recommendations for senior leadership, • Partner with Technology and Functional leaders to ensure insights are actionable and scalable, • Establish success metrics and track impact of strategic and AI-driven initiatives across the enterprise, • Stay current on emerging AI capabilities and identify opportunities for application within the business Required Qualifications: • 5+ years of experience in strategy, analytics, consulting, or related roles, • MBA in related field, • Proven track record of owning and executing complex, cross-functional strategic initiatives, • Experience developing or leading AI- or advanced analytics–driven transformations, • Strong analytical skills with the ability to synthesize insights into clear business actions, • Able to logically break down complex problems to create impactful business solutions, • Exceptional communication and executive storytelling skills, • Ability to operate at both a strategic and hands-on level, must be willing to roll up sleeves, • Experience partnering closely with senior leadership and influencing decision-making Travel: HQ visit each month Benefits • Salaried Flexible PTO, • Paid Holidays, • Subsidized health insurance coverage (health, dental, vision) for full time positions, • Employer Paid Basic Life and AD&D, • HSA, • Short-term disability, • Voluntary Supplemental Life Insurance for employee, child, and spouse, • Free gym membership, • 10 days sabbatical after 5th year of employment, • Yearly contest winners have the opportunity to go to tropical destinations! (for select roles) EQUAL OPPORTUNITY EMPLOYER UDT is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable. UDT provides equal employment opportunities to all employees and employment applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please note that Crunch Fitness - Undefeated Tribe does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship. At Crunch Fitness - Undefeated Tribe, we are always on the lookout for exceptional talent to join our team. Some of the roles listed are part of our evergreen hiring strategy, meaning we consistently seek to build a pipeline of qualified candidates. While not all positions may be actively hiring at this time, we encourage you to apply if the role aligns with your career goals. Your application will be considered as opportunities become available. Join us in making Crunch Fitness the talk of the town! Apply now and be a driving force in transforming lives through fitness.