Fitness jobs in Dallas, Texas - Page 13Create job alerts

Job Description At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next great team members to join us on our Housekeeping team. We are committed to proving you with: • Highly competitive wages, • An exceptional benefit plan for eligible associates & your family members, • 401K matching program for eligible associates, • Flexible scheduling to allow you to focus on what is important to you In this role, you will be responsible for the cleaning, disinfecting and maintenance of the hotel’s public areas including, but not limited to, lobby, public restrooms, pool area, and fitness center to the hotel’s high standards of cleanliness. Does this sound like you? You have a keen eye for detail, and respect the importance that impeccably public areas have in a hotel. You don’t shy away from physical work. The pride you have in your organizational and time management skills will be a great benefit in this role. You are looking for some flexibility in a job, so working a variety of different shifts, including days, evenings and weekends works for your personal life. Our differences are what make use great: At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

Job Description[solidcore] is looking for an energetic, outgoing, and personable individual to join our Core Crew team, providing front desk, administrative, and sales support to the Head Coach & Community Manager. This role is part time, with hours that vary based on studio schedule and needs. Core Crew members contribute to [solidcore]’s success by generating sales, promoting the studio and delivering a positive experience with professionalism and patience.You will be responsible for • Bringing [solidcore]’s client experience acronym, CORE, to life by: C: connecting with a warm welcome and using the client’s name, O: opening up connections to the community, R: recognizing efforts in class, milestones, and achievements, and E: educating about offers and thanking them for coming, • Regularly interacting with clients and obtaining, assessing, and addressing information on client needs, expectations and levels of satisfaction; and responding to client requests and concerns promptly and effectively, • Maintaining product knowledge for all studio retail operations, including class packages, beverages/towels, and promotions, • Performing routine client-facing system tasks, including new account set-up, scheduling / cancelling / rebooking classes, package purchases, and other general account needs as requested, • Being of service to our clients by being aware of studio issues, events, or schedule changes and communicating them to clients and [solidcore] team members as needed, • Assisting the Head Coach Community Manager, and Coaches in daily operations, including keeping the studio meticulously clean while working with our team to provide a superior experience to our clients, and other tasks or projects as needed, • Notifying the Head Coach Community Manager and/or member of the studio management team of any employee or client complaints or grievances, and assisting the Head Coach Community Manager to respond appropriately, • Quickly addressing any maintenance or equipment issues that are visible to clients, • Following up with client lists in Axle to meet monthly sales quota, • Responding to client emails, • Alerting coaches about client milestones and setting up the celebration boardWhat we need from you, • High school education, some college preferred, • This is a part-time hourly position, • Ability to lift up to 30 pounds and walk through all areas of the studio, • Ability to work a flexible schedule that meets the needs of the business, including mornings, evenings, holidays, weekends, and closing hoursWhat skills & experience you'll bring to us, • Excellent interpersonal and communication skills, • Outstanding customer service skills, • Strong organizational skills, • Careful attention to detail, • Must be willing to initiate tasks and perform duties without direction, • Ability to stand for long durations of time, • 1 year sales experience preferred, • MBO experience preferred, • Passion for fitness, wellness, and the [solidcore] brandCompensation & Benefits, • $15/hour plus opportunities to earn sales commission

Job Description Hiatus is an iconic Texas based Day Spa & Med Spa with 9 locations and 11,000+ loyal members state-wide; and we’re just getting started. With exciting growth plans to expand into more Texas communities, we offer the unique opportunity to be part of something incredible: a company with the strength of an established brand, and the energy and limitless opportunities of a startup. At Hiatus, you’ll find room to grow, learn from the best, and make your mark in an environment that strives to be the very best place in the industry to do what you love. If you’re passionate, driven, and ready to be part of the journey, we want to meet you. Key Responsibilities of a Nail Therapist: • Main responsibility of a Nail Therapist will be to provide the highest level of customer service and deliver an outstanding spa experience to our members and guests through a friendly and nurturing attitude, • Nail Therapist is to provide consistent and professional therapeutic services, including Hiatus’ five points of difference for all nail therapy treatments, • Maintain expert knowledge from a Nail Therapist on product usage and deliver customized client recommendations thus achieving monthly retail sales goals, • Embrace and promote the Hiatus missions, philosophy, culture, and high expectations, • Nail Therapist is to promote to guests the health and wellness benefits of receiving nail therapy on a regular basis, and cross-sell additional spa services, add-ons, and retail products, • Nail Therapist is to build and maintain a regular clientele, while promoting member referral and guest programs, • Maintain a clean, uncluttered treatment space; replenish all supplies at the end of shift and prepare the room for next service, • Remove or restock laundry, as required, • Health, dental and vision for Full-time employees, • Paid time off (PTO), • 401K, • Health Savings Account (HSA), • Gym partnerships with Black Swan Yoga + Free Online Lifetime Fitness memberships, • Generous referral bonuses, • Opportunity for raises every six months based on performance, • Competitive, commission and performance-based pay with monthly bonus opportunities including $14 an hour when not in a service for the first 90 days of employment., • Deep Discounts on products and services, • We give you everything you need to do your job, just show up!, • Ongoing internal and external education including discounted Tuition + CE courses, • Flexible scheduling, part or full-time with focus on evenings and weekends, • A clean, green work environment. No artificial nail dust, grade B oils and creams, or toxic cleaning agents, • We prefer 1+ year of work experience in spa, or clean nail salon environment, • Emphasis on luxury, warm and friendly customer service, • Active Texas Cosmo License required, • Must be authorized to work in the United States Expected hours: 10 – 40 per week Benefits: • 401(k), • Dental insurance, • Employee discount, • Flexible schedule, • Free parking, • Health insurance, • On-the-job training, • Paid time off, • Paid training, • Tools provided, • Commission pay, • Hourly pay, • 8 hour shift, • Day shift, • Cosmetology License (Required), • Nail Technician License (Preferred)

Job Description Medical Assistant/ Aesthetic Sales – Kelsom Clinic PA Irving, Texas Kelsom Clinic PA in Irving, TX, is seeking an ambitious, motivated, and personable Medical Assistant to join our growing team. This role combines traditional medical assisting responsibilities with aesthetics sales and patient engagement for our Alma Lasers aesthetic devices and body-contouring services. Our ideal candidate is confident in communicating with patients, driven to succeed, comfortable recommending aesthetic treatments, and motivated by commission opportunities and performance bonuses. Responsibilities • Verify and maintain accurate patient records, • Prepare, clean, and sanitize exam rooms, • Assist with routine medical procedures and patient care, • Educate patients on aesthetic and wellness services offered by the clinic, • Promote and help sell Alma Laser aesthetic treatments and packages, • Build strong patient relationships and encourage repeat visits, • Provide exceptional customer service and maintain a welcoming environment, • Assist with obtaining patient reviews and maintaining the clinic reputation, • Maintain a clean, organized, and efficient clinical environment Compensation & Incentives • Competitive pay based on experience, • Commission opportunities on aesthetic treatment and package sales, on top of hourly pay, • Monthly bonus opportunities for top-performing employees, • Additional rewards and incentives for generating positive patient reviews and engagement Qualifications • Previous experience in a medical office or healthcare setting preferred, • Strong sales experience in aesthetics, med spa, retail, fitness, or customer-facing roles may be considered in place of medical assistant experience, • Sales, med spa, aesthetics, or customer service experience is highly preferred, • Familiarity with medical equipment and clinical procedures is a plus, • Strong communication and interpersonal skills, • High attention to detail with excellent organizational abilities, • Ability to multitask in a fast-paced environment By applying to this job, you agree to receive periodic text messages from this employer and Homebase about your pending job application. Opt out anytime. Msg & data rates may apply. Powered by Homebase. Free employee scheduling, time clock and hiring tools.

Job DescriptionBenefits: • 401(k), • 401(k) matching, • Company parties, • Dental insurance, • Employee discounts, • Flexible schedule, • Health insurance, • Training & development, • Vision insurance The Front Desk is the face of the club. You are the first and last impression for every member and guest. This is a fast-paced, high-energy role where you will manage check-ins, answer phones, support members, and actively promote memberships, personal training, and retail products. Important: This role requires working a mix of early morning, evening, and weekend shifts. You will also be expected to confidently recommend and sell memberships, smoothies, and supplements. What Youll Do Greet and check in members and guests with energy and professionalism • Answer phones and assist with questions, billing, and account updates, • Sell memberships, personal training, smoothies, and DotFIT supplements, • Give tours and convert guests into members, • Handle multiple priorities at once in a fast-paced environment, • Keep the front desk clean, organized, and fully stocked, • Support daily club operations and communication with the teamYou are expected to take ownership of the front desk and create a great experience every shift. What Were Looking For Reliable and shows up on time every shift • Comfortable working in a fast-paced, high-volume environment, • Confident communicating with members and asking for the sale, • Able to multitask and stay organized under pressure, • Positive, energetic, and team-oriented, • Discounts on retail and personal training, • Flexible scheduling, • Growth opportunities into sales, operations, or management

Job DescriptionStudio Leads at JETSET Pilates are dynamic team members that help clients and assist instructors. Studio Leads are responsible for providing exceptional service to clients while assisting staff, whether it be in-person, via email, or over the phone. Most importantly, Studio Leads will build rapport with all clients and staff to create and maintain a welcoming environment. Studio Leads will be required to answer phones, field questions, respond to emails, and process sales in keeping with JETSET Pilates Standards of Service. They are expected to perform retail transactions accurately, maintain a clean and organized front desk and lobby area, assist Instructors in opening & closing duties, and stay up-to-date on all policies and pricing options in order to provide accurate information to existing clients and potential new clients. Studio Leads assume other duties as assigned and are expected to work morning, evening, and weekend shifts as necessary. Duties and Responsibilities • Sell memberships and class packages in-person, online, and over the phone., • Recruit and retain clients, answer questions, solve problems, and refer comments and concerns appropriately., • Assist in delivering the ultimate boutique fitness experience to every client, every time. Provide the highest level of customer service to all clients and visitors upon arrival., • Greet and check-in clients professionally upon arrival and thank them as they leave., • Facilitate new sales, in conjunction with the General Manager/Owner-Operator by utilizing the Client Relationship Manager (CRM) system (AXLE)., • Maintain a clean and tidy studio., • Process retail sales and restock inventory as needed.Role Requirements, • Passionate about fitness &/or pilates

Job DescriptionAbout JETSET Pilates FranchisingAt JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success. Position OverviewThe New Studio Openings, Project Manager (NSO PM) is responsible for managing all aspects of new franchise studio openings, ensuring each location is fully prepared for operational success. Reporting to the Director of New Studio Openings, this role collaborates cross-functionally with the Field Marketing, Product & Talent, Business Management, and Construction teams to guide franchise owners throughout the pre-opening process. The ideal candidate is a proactive, organized, and relationship-driven leader who thrives in a dynamic environment. They are passionate about fitness, operations, and empowering franchisees to launch studios that deliver exceptional experiences consistent with the JETSET brand.Key Responsibilities • Project Leadership, • Manage the end-to-end opening process for new studios, ensuring every milestone—from Onboarding to Grand Opening—is completed to brand standards., • Act as the central point of contact for Franchise Owners, driving accountability and progress throughout each project., • Anticipate challenges and obstacles, and ensure all stakeholders have the tools and information needed for success., • Coaching & Support, • Serve as a trusted advisor and coach throughout the pre-opening journey., • Conduct group training calls and one-on-one sessions to guide Owners through training, operations, and readiness tasks., • Lead In-person Operational Readiness Trainings for Owners and General Managers, • Educate Owners and General Managers on key business systems (e.g., Mindbody, payroll, scheduling, and reporting) and operational best practices., • Provide direction on staffing, brand standards, and daily operations to ensure a strong foundation post-opening., • Promote confidence and independence among Franchise Owners through proactive guidance and clear communication., • Cross-Department Collaboration, • Partner with the Field Marketing team to align pre-launch marketing initiatives and timelines with opening schedules., • Collaborate with Product and Talent team to coordinate hiring and training timelines, • Liaise with the Construction team to track site progress and ensure studio readiness aligns with construction timelines., • Partner with Business Management team to onboard new franchisees and participate in business planning, • Operational Systems & Process Management, • Support department with continually refining project workflows, templates, and reporting for new openings., • Support with system setups and account activations for new franchisees., • Maintain and evolve pre-opening checklists, milestone trackers, and onboarding documentation to improve clarity and efficiency., • Identify opportunities to optimize processes, enhance communication, and scale support as the network grows. What You Need to be Successful, • You are a natural coach and communicator, able to motivate and guide new franchise owners with clarity and confidence., • You thrive on organization and process, maintaining visibility across multiple projects and timelines., • You bring hands-on experience in boutique fitness or service-based operations, with a strong understanding of client experience and team training., • You’re energized by collaboration, working seamlessly across departments to move projects forward., • You enjoy problem-solving, staying calm under pressure while finding efficient, creative solutions., • You’re passionate about fitness, wellness, and the JETSET brand, and embody its elevated, community-driven ethos. Key Attributes, • Project Leader: Balances strategic oversight with hands-on execution to keep openings on track and aligned with brand standards., • Collaborative: Builds strong relationships with internal teams and franchisees to ensure clear communication and accountability., • Detail-Oriented: Maintains meticulous attention to checklists, deadlines, and quality standards., • Adaptable: Thrives in a fast-paced, evolving franchise environment with shifting priorities., • Service-Oriented: Dedicated to supporting franchisees and ensuring their success from day one., • Startup Experience (Desired): While not required, experience in a startup environment would be beneficial due to the dynamic nature of scaling operations and managing multiple stakeholders simultaneously. Requirements, • Education: Bachelor’s degree in Business, Hospitality, or a related field (or equivalent experience)., • Experience: 3–5 years in operations, client services, training, project management, or boutique fitness management., • Industry Knowledge: Proven experience in boutique fitness and proficiency in Mindbody required., • Technical Skills: Proficiency in learning management systems platforms and project management tools.

Job Description[solidcore] is looking for an energetic, outgoing, and personable individual to join our Core Crew team, providing front desk, administrative, and sales support to the Head Coach & Community Manager. This role is part time, with hours that vary based on studio schedule and needs. Core Crew members contribute to [solidcore]’s success by generating sales, promoting the studio and delivering a positive experience with professionalism and patience.You will be responsible for • Bringing [solidcore]’s client experience acronym, CORE, to life by: C: connecting with a warm welcome and using the client’s name, O: opening up connections to the community, R: recognizing efforts in class, milestones, and achievements, and E: educating about offers and thanking them for coming, • Regularly interacting with clients and obtaining, assessing, and addressing information on client needs, expectations and levels of satisfaction; and responding to client requests and concerns promptly and effectively, • Maintaining product knowledge for all studio retail operations, including class packages, beverages/towels, and promotions, • Performing routine client-facing system tasks, including new account set-up, scheduling / cancelling / rebooking classes, package purchases, and other general account needs as requested, • Being of service to our clients by being aware of studio issues, events, or schedule changes and communicating them to clients and [solidcore] team members as needed, • Assisting the Head Coach Community Manager, and Coaches in daily operations, including keeping the studio meticulously clean while working with our team to provide a superior experience to our clients, and other tasks or projects as needed, • Notifying the Head Coach Community Manager and/or member of the studio management team of any employee or client complaints or grievances, and assisting the Head Coach Community Manager to respond appropriately, • Quickly addressing any maintenance or equipment issues that are visible to clients, • Following up with client lists in Axle to meet monthly sales quota, • Responding to client emails, • Alerting coaches about client milestones and setting up the celebration boardWhat we need from you, • High school education, some college preferred, • This is a part-time hourly position, • Ability to lift up to 30 pounds and walk through all areas of the studio, • Ability to work a flexible schedule that meets the needs of the business, including mornings, evenings, holidays, weekends, and closing hoursWhat skills & experience you'll bring to us, • Excellent interpersonal and communication skills, • Outstanding customer service skills, • Strong organizational skills, • Careful attention to detail, • Must be willing to initiate tasks and perform duties without direction, • Ability to stand for long durations of time, • 1 year sales experience preferred, • MBO experience preferred, • Passion for fitness, wellness, and the [solidcore] brandCompensation & Benefits, • $15/hour plus opportunities to earn sales commission

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals.

Description Summary: Primary responsibility is to deliver excellence in quality Spa services to guest/visitor/members in a timely, courteous, and efficient manner in the role of message therapist.Responsibilities: Comprehensive understanding of massage therapy and its modalities, with knowledge to r

Guide your Sales Manager and Operations Manager as they lead teams of Fitness Consultants and Connection Specialists. You don't need a fitness background. A purpose-driven, team-first culture focused on changing lives through fitness.

Part-time Research Study Personnel (Pay up to $790/wk.Due to demand, we are now accepting applications for personnel to participate in our local in-person and nationwide remote research studies.This gig is perfect for those looking for temporary, remote, part-time work.The hours are flexible and no

Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at

Hour Fitness reserves the right to modify, add, or remove duties as necessary.

With more than 120 gyms open or under development across the US, Retro Fitness offers multiple fitness experiences under one roof. We encourage you to consider joining us on this journey! Interested in owning a Retro Fitness? The brand is seeking qualified franchise partners to expand nationwide. Yo

Hour Fitness reserves the right to modify, add, or remove duties as necessary.

As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. Enhancing people's lives with an affordable, high-quality fitness experience requires a team of inspiring, motivated and fun-loving go-getters.

Stay proficient in Planet Fitness mobile app use, content, and updates. Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. Work Environment: This job operates in a fitness club environment and routinely uses standard office e

Lifetime Fitness - - Responsibilities: Executes food, shakes and beverage orders in a fast and efficient manner; Responds to members questions and makes suggestions regarding food and service; Ensures cleanliness in a fast paced customer focused environment; Executes espresso drink orders in a fast

The Member Services Representative will be responsible for creating a positive member experience by providing a superior level of customer service to Planet Fitness members, prospective members and guests. A passion for fitness and health. Why You Should Join Excel Fitness.

The Front Desk is the face of the club.You are the first and last impression for every member and guest.This is a fast-paced, high-energy role where you will manage check-ins, answer phones, support members, and actively promote memberships, personal training, and retail products.This role requires

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Let's make your fitness

Our gyms run fast, look great, and feel welcoming because of the people who take care of them.As a Professional Cleaner, you play a critical role in the member experience by keeping the club clean, safe, and ready at all times.This is a hands-on, physically active position where you will be responsi

EEO Statement: Excel Fitness is an Equal Opportunity Employer. Work Environment: This job operates in a fitness club environment and routinely uses standard custodial equipment such as cleaning chemicals, floor scrubbers and vacuums.

Lifetime Fitness - - Responsibilities: Adheres to the daily needs for the Bistro, including stocking supplies, maintaining cleanliness, and ensuring safety of kitchen; Maintains LifeCafe and kitchen cleanliness, including sweeping, mopping, cleaning kitchen equipment, and washing dishes; Manages th

A leading fitness company is seeking a full-time maintenance technician to ensure the upkeep of fitness equipment and facilities across various locations.

A leading fitness brand is seeking a motivated maintenance technician to ensure the operational upkeep of fitness equipment and facilities.

Marketing – engaging with potential patients on the fitness floor. New graduates are welcome; prior experience in a clinical or fitness-integrated setting is a plus. Team Collaboration: Willingness to work collaboratively within a multidisciplinary team inside a fitness-focused environment.

Executes the CARE sales model with each guest and passionately relate how 24 Hour Fitness's products/services will satisfy their fitness needs. Team Members in this role are eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans. Occasionally required to dem

Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. Work Environment: This job operates in a fitness club environment and routinely uses standard office equipment such as computers, printers, and phones as well as standard cus

As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. Responsible to meet all obligations of Excel Fitness' Company Vehicles policy and adhere to all requirements while assigned and operating a company v

Stay proficient in Planet Fitness mobile app use, content, and updates. Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. This job operates in a fitness club environment and routinely uses standard office equipment such as c

As the Aquatics Supervisor, you must enjoy working in a fast-paced environment.You will help members improve their swimming in our state-of-the-art recreational and lap pools, both indoors and out.This position assists in managing and training all Aquatics Department Team Members.You will offer grea

As a Commercial Account Manager with Johnson Fitness & Wellness, you'll bring world-class fitness equipment to the Dallas/Fort Worth community. Represent JHT at trade shows, fitness clinics, and local marketing events. If you're ready to combine your love for fitness with your talent for sales, appl

Stay proficient in Planet Fitness mobile app use, content, and updates. Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. This job operates in a fitness club environment and routinely uses standard office equipment such as c

Description Summary: Primary responsibility is to deliver excellence in quality Spa services to guest/visitor/members in a timely, courteous, and efficient manner in the role of message therapist.Responsibilities: Comprehensive understanding of massage therapy and its modalities, with knowledge to r

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers with over 2,000 clubs and growing! Its mission is to provide a high-quality experience in a welcoming, non-intimidating environment called the "Judgment Free Zone. Houston Fitness Partners is a lead

Stay proficient in Planet Fitness mobile app use, content, and updates. Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. Work Environment: This job operates in a fitness club environment and routinely uses standard office e

As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. Enhancing people's lives with an affordable, high-quality fitness experience requires a team of inspiring, motivated and fun-loving go-getters.

Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. Work Environment: This job operates in a fitness club environment and routinely uses standard office equipment such as computers, printers, and phones, as well as standard cu

Grow with us! We are looking for leaders! Get an amazing opportunity to demonstrate your leadership abilities by stepping into the role of a Shift Leader! You will get a chance to learn from Club Managers and assist with the oversight and operation of a Planet Fitness facility, development of team m

Stay proficient in Planet Fitness mobile app use, content, and updates. Familiar with Excel's mission, values, vision, and culture, as well as the Planet Fitness brand and operational requirements. Work Environment: This job operates in a fitness club environment and routinely uses standard office e

Looking to pick up extra hours? Join our team! As a Member Service Representative Sub, you will have flexibility in your schedule, as you provide the team added support when needed! More importantly, regardless of where you start with us, in one to two years, you could be earning $50k a year with Pl

Guide your Sales Manager and Operations Manager as they lead teams of Fitness Consultants and Connection Specialists. You don’t need a fitness background. A purpose-driven, team-first culture focused on changing lives through fitness.