Marketing Manager
hace 15 días
Denver
Job DescriptionDescription: Work Location: This is a full-time, in-person position based at the Lotus Concepts Management Corporate Office in Denver, Colorado. Employees are expected to work on-site during scheduled business hours. This position is not eligible for remote or fully remote work except as may be approved on a limited basis by Company leadership. Compensation In accordance with Colorado's Equal Pay for Equal Work Act and applicable wage transparency requirements: Salary Range: $65,000 - $72,000 annually Starting compensation will be determined based on the successful candidate's qualifications, relevant experience, demonstrated performance, education, certifications, and overall ability to perform the essential functions of the position. Compensation decisions may also consider internal equity and other legitimate business factors permitted by applicable law. This position is classified as full-time, salaried, and exempt from overtime under applicable federal and Colorado wage and hour laws. Exempt employees are expected to work the hours necessary to effectively perform the responsibilities of their position. Position Summary The Marketing Manager is responsible for planning, coordinating, executing, and evaluating marketing initiatives that support the continued growth of Lotus Concepts Management and its portfolio of hospitality brands. This position develops and implements marketing campaigns, manages brand standards, oversees digital and traditional marketing initiatives, and collaborates with operations and executive leadership to increase guest engagement, strengthen brand awareness, and drive revenue growth. The Marketing Manager serves as a strategic business partner to Operations, Culinary, Beverage, Events, Human Resources, and Executive Leadership while managing multiple projects in a fast-paced hospitality environment. Success in this role requires creativity, strong business judgment, exceptional organization, effective communication, and the ability to execute marketing initiatives from concept through completion. Essential Duties & Responsibilities The responsibilities listed below are representative of this position and are not intended to be all-inclusive. Brand Management • Execute marketing strategies supporting company objectives and brand growth., • Maintain consistent brand standards across all restaurant concepts., • Ensure marketing materials accurately reflect each concept's identity and positioning., • Assist with branding for new restaurant openings and concept development., • Identify opportunities to strengthen brand awareness and guest engagement. Marketing Campaigns • Plan, coordinate, and execute integrated marketing campaigns., • Develop seasonal promotions, menu launches, holiday campaigns, and special events., • Coordinate marketing timelines and project deliverables., • Collaborate with operations teams to ensure successful execution of promotional initiatives., • Evaluate campaign effectiveness and recommend improvements. Digital Marketing • Oversee website content and maintain accuracy., • Coordinate email marketing campaigns., • Assist with paid digital advertising initiatives., • Support search engine optimization (SEO) and local search visibility., • Monitor online reputation and guest engagement platforms., • Review digital performance metrics and identify opportunities for improvement. Social Media & Creative Content • Manage company social media calendars and content planning., • Coordinate photography, videography, graphic design, and creative assets., • Review marketing materials before publication., • Ensure visual and written communications align with company branding., • Maintain organized digital asset libraries. Community Relations & Public Relations • Coordinate community partnerships and sponsorship opportunities., • Assist with media relations and public relations initiatives., • Support charitable partnerships and local community involvement., • Help organize promotional events and grand opening activities. Marketing Operations • Manage multiple projects while meeting deadlines., • Maintain marketing calendars and production schedules., • Coordinate with outside vendors, agencies, photographers, printers, and creative partners., • Assist with vendor management and marketing budgets., • Maintain organized project documentation. Analytics & Reporting • Monitor campaign performance using available reporting tools., • Track key marketing metrics and return on investment., • Prepare reports for executive leadership., • Research market trends and competitive activity., • Recommend improvements based on measurable results. Leadership & Collaboration • Collaborate with restaurant leadership on local marketing initiatives., • Partner with Culinary on menu launches and promotional campaigns., • Support Human Resources with recruiting marketing efforts., • Work closely with internal departments to ensure marketing initiatives align with business objectives., • Provide guidance to marketing coordinators, designers, interns, or agency partners when assigned., • Promote a collaborative, professional, and solution-focused work environment. Administrative Responsibilities • Attend meetings as required., • Maintain organized marketing records., • Complete assignments within established deadlines., • Protect confidential company information., • Perform other duties as assigned. Requirements: Qualifications Required • Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field, or equivalent professional experience., • Strong project management and organizational skills., • Excellent written and verbal communication abilities., • Proficiency with Microsoft Office and Google Workspace., • Experience managing digital marketing initiatives and social media platforms., • Strong analytical and problem-solving skills., • Ability to prioritize multiple deadlines in a fast-paced environment. Preferred • Hospitality, restaurant, entertainment, or retail marketing experience., • Multi-unit or multi-brand marketing experience., • Experience with Google Analytics, Google Business Profile, Meta Business Suite, Canva, Adobe Creative Suite, and email marketing platforms., • Experience managing agency relationships and marketing budgets., • Minimum two years of progressively responsible marketing experience Knowledge, Skills & Abilities The successful candidate demonstrates the ability to: • Think strategically while executing day-to-day marketing initiatives., • Manage multiple priorities with exceptional attention to detail., • Communicate professionally with employees, vendors, partners, and leadership., • Build collaborative relationships across departments., • Maintain confidentiality and exercise sound judgment., • Analyze marketing data to support business decisions., • Adapt quickly to changing priorities., • Produce high-quality work independently and within a team environment., • Represent Lotus Concepts professionally at all times. Work Environment This position primarily operates in a professional office environment and requires regular computer use, meetings, collaboration with internal departments, and occasional attendance at company events outside of standard business hours as business needs require. Physical Requirements Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position. This position regularly requires the employee to: • Sit, stand, and walk for extended periods., • Use a computer and standard office equipment for prolonged periods., • Frequently communicate verbally and in writing., • Occasionally lift and carry materials weighing up to 40 pounds., • Bend, reach, stoop, kneel, and climb stairs occasionally., • Work in both office and restaurant environments with varying noise levels and activity. Performance Expectations Employees in this position are expected to: • Demonstrate professionalism, integrity, and accountability., • Support Lotus Concepts' mission, culture, and values., • Produce high-quality work while meeting established deadlines., • Communicate proactively and professionally., • Maintain confidentiality regarding company information., • Demonstrate ownership of assigned projects and responsibilities., • Seek opportunities for innovation and continuous improvement., • Foster positive working relationships with employees, vendors, guests, and business partners. Why Lotus Concepts At Lotus Concepts Management, we believe hospitality is about creating memorable experiences—for our guests, our communities, and our employees. Our portfolio of distinctive restaurant and entertainment concepts is built on innovation, operational excellence, and exceptional service. Joining Lotus Concepts means becoming part of a team that values creativity, accountability, collaboration, and continuous growth. We invest in our people, encourage new ideas, and provide opportunities to make a meaningful impact as we continue expanding our brands and shaping the future of hospitality. Disclaimer This position description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications required. Lotus Concepts Management reserves the right to modify, interpret, or assign additional duties and responsibilities at any time based on business needs. Employment with Lotus Concepts Management is at will. Nothing contained in this position description creates an employment contract, guarantee of employment, or promise of continued employment for any specific duration.
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