Social Media Specialist
12 days ago
Melville
Job Description MMP Capital is hiring a Social Media Specialist to execute social media initiatives with a focus on driving inbound leads and real business results. This is a hands-on role working closely with the Director of Marketing & Branding (DMB) to elevate brand identity while attracting new customers and contributing to revenue growth. This is also a growth opportunity—ideal for someone looking to deepen their experience in performance marketing, content strategy, profile analysis, accounts observation, and lead generation. In-office (Monday–Friday), with opportunities to travel as you grow within the role. Key Responsibilities • Execute social media strategies across Instagram, Facebook (Meta), and LinkedIn in collaboration with the DMB, • Plan content with our Graphic Designer and publish content across MMP Capital and its subsidiary brands, • Support initiatives that elevate brand identity and positioning, • Support and execute campaigns focused on generating inbound leads, • Contribute to content funnels that drive traffic, inquiries, and conversions, • Analyze performance with DMB across Meta and LinkedIn, • Track engagement, CTR, conversions, and lead quality and report to DMB, • Write strong, keyword-driven captions designed for discoverability and engagement, • Focus on what drives performance: strong hooks, watch time, saves, shares, and content consistency, • Collaborate with the graphic designer on short-form video, transitions, and static content, • Support trade shows, workshops, and sales initiatives, • Travel when given the opportunity to grow in the role, • Use AI tools to improve content creation and efficiency, • 3+ years of social media experience (agency or in-house), • Proven ability to contribute to lead generation or revenue through social, • Strong understanding of Meta and LinkedIn analytics, • Strong writing skills (captions, messaging, tone), • Strong taste level and aesthetic judgment, • Interest in both creative and performance marketing, • Organized, detail-oriented, and execution-focused, • $65,000 salary, • 401(k), • Health, dental, vision, • Paid vacation, • Contribution to lead generation and pipeline, • Improvement in content performance, • Growth within the role over time