Digital Designer
2 months ago
Vancouver
Job DescriptionDescription: Position Overview Under the direction of the Global Brand Art Director, the Digital Designer is responsible for creating visually compelling and engaging digital content for our consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. You will work closely with the marketing, product, and e-commerce teams to develop a wide range of digital assets that enhance our online presence and drive customer engagement. This is a non-supervisory position. Responsibilities Design & Creativity: • Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials., • Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY., • Ensure consistency in brand messaging and visual style across all digital platforms., • Assist with planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements. Website & E-Commerce Support: • Design user-friendly web pages and landing pages that optimize the user experience and drive conversions., • Collaborate with web developers to implement designs and ensure technical feasibility., • Continuously improve website design based on user feedback and analytics. Social Media & Content Marketing: • Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement., • Work with the content team to create infographics, banners, and interactive content that support marketing initiatives. Email Marketing: • Design and build email templates that are visually appealing and responsive., • Ensure emails are compatible across various devices and email clients. Video & Motion Graphics: • Create basic animations and video content for digital campaigns., • Edit and optimize video content for various digital platforms. Print: • Design large format print graphics including banners, murals and vehicle wraps., • Elevate the brand presence at retail through engaging brand experience zones, product packaging, on-product graphics and other merchandising support. Project Management: • Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines., • Coordinate with internal stakeholders to gather requirements and feedback. Marginal Job Functions: • Other projects as needed. Requirements: Education: • Bachelor’s degree in graphic design, Digital Media, Visual Arts, or a related field. Experience: • Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry., • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)., • Experience with web design tools such as Sketch, Figma, or Adobe XD., • Basic understanding of HTML/CSS is a plus., • Familiarity with email marketing platforms and best practices. Other Requirements: • A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics., • A valid driver’s license is required., • Domestic travel up to 10%. Benefits: We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include: • Health & Dental Insurance, • Company paid Life Insurance, • 401(k), • Paid Time Off benefits, • Product discounts, • Wellness programs EOE/M/W/Vet/Disability #ZR