Senior Content Marketing Specialist
hace 5 días
Buffalo
Job DescriptionThe Senior Marketing & Communications Specialist is responsible for generating content and assets that align with the goal of enhancing the organization’s visibility, brand awareness, and lead nurture/generation efforts. This role is an individual contributor role that involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co-marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.Responsibilities • Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels., • Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival., • Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed., • Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed., • Track the development of GTM marketing assets to support expansion commercial strategies., • Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations., • Develop concepts and storyboards for videos and interviews and recommend new digital assets., • Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content., • Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales., • Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content., • Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines., • Develop promotional content and advertising plans for all conferences and activities., • Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion., • Track campaign marketing expenses and maintain documentation for budget reporting., • Manage content project management dashboards., • Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos)., • Maintain with graphic designer an inventory of marketing materials/collateral., • Build and maintain an organized spreadsheet/database of communications material archives and copy text., • Route materials through different review processes and record approval., • Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (~10% travel requirement)Qualifications, • Essential:, • 4-6 years' minimum of related experience in a marketing/communications role with a heavy focus on content generation, Certificate/diploma/Bachelor's in related field, • Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content, • Global experience in a contract research organization (CRO), working with clinical trials content, • EST-time zone preferred due to nature of work, • Marketing automation experience (Hubspot, etc.), • Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc., • Project Management of campaigns - Monday.com, Asana, Smartsheet, or related, • Demonstrated experience in dashboarding, metrics, and analytics, • Experience providing a consultative approach to stakeholders on messaging and method of delivery