Paid Social Media Specialist - Franchise Development
5 hours ago
Wholesale District, Indianapolis
Paid Social Media Specialist Franchise Development \| Marketing \& Digital Performance Based in Indianapolis, IN or San Antonio, TX Purpose \& Impact The Paid Social Media Specialist is responsible for driving qualified franchise leads, website traffic, and franchise sales pipeline growth through targeted, budget-controlled paid social media campaigns. This role focuses on leveraging platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn to attract high-quality prospective franchise partners, generate inbound interest, and convert that interest into actionable leads for the franchise development team. Working at the intersection of marketing, analytics, and franchise development , this role directly impacts Steak 'n Shake's growth by ensuring marketing investments produce high-quality candidates and measurable pipeline results. What You'll Do Lead Generation \& Campaign Execution • Develop targeted audience strategies to reach prospective franchise owners based on demographics, interests, and behaviors Strategy \& Funnel Optimization • Optimize the full funnel---from ad click to landing page to lead submission---to improve conversion rates, • Partner with franchise development to align targeting with ideal candidate profiles (financial qualifications, geography, experience) Budget \& Performance Management • Scale high-performing campaigns while maintaining disciplined budget control Analytics \& Reporting • Provide regular performance updates with actionable insights to improve campaign effectiveness and lead generation outcomes A/B Testing \& Continuous Improvement • Design and execute A/B tests across ad creatives, messaging, audience targeting, and landing pages Creative \& Messaging Development • Collaborate with internal teams or external partners to develop compelling, conversion-focused ad creative, • Ensure all creative aligns with brand standards while driving engagement and action Platform \& Tracking Optimization • Implement retargeting strategies to re-engage interested prospects and improve conversion rates What You Bring • Strong analytical skills with the ability to optimize campaigns based on performance data, • Ability to write compelling, conversion-focused ad copy tailored to target audiences, • Highly detail-oriented with strong organizational and problem-solving skills, • Comfortable working in a fast-paced, results-driven environment, • Demonstrates ownership, accountability, and a performance mindset Preferred Qualifications • Familiarity with CRM systems and lead tracking processes, • Basic video editing or creative development experience for digital ads Why Join Steak 'n Shake Steak 'n Shake is focused on accelerating franchise growth through disciplined, performance-driven marketing. In this role, you will directly influence how marketing investments translate into qualified franchise candidates and signed agreements. This is a high-impact role where success is clearly measurable---you'll own the engine that fuels franchise growth.