Social Media and Web Associate
1 day ago
New York
Job Description USA for UNFPA, established in 1998 and headquartered in New York City, is the U.S. national committee for UNFPA, the United Nations Sexual and Reproductive Health Agency. We work to achieve three transformative results: zero unmet need for family planning, zero preventable maternal deaths, and zero incidents of violence toward women and girls, including harmful practices like child marriage and female genital mutilation. LOCATION: Hybrid, commuting distance to DC or NYC offices SALARY RANGE: $50,000-$65,000 commensurate with the candidate’s experience POSITION SUMMARY Reporting to the Communications Manager, the Social Media and Web Associate plays a critical role in expanding USA for UNFPA’s digital presence through social-first storytelling, vertical video production, graphic design, and web content management. The Associate will be responsible for continuously optimizing our website and social media platforms by posting content that is effective, relevant, and engaging to increase awareness of UNFPA’s work, drive traffic to our digital platforms, and respond to our call to action. This role supports day-to-day social media execution, website content updates, asset sourcing, drafting and formatting long-form articles in WordPress, and promoting organizational campaigns across digital platforms. The ideal candidate is a creative thinker, strong visual storyteller, and detail-oriented digital communicator who thrives in a fast-paced, mission-driven environment. If that work feels energizing, we encourage you to apply — even if you don’t meet 100% of the requirements. KEY AREAS OF RESPONSIBILITY Social Media Management (30%) • Manage consistent posting across Instagram, TikTok, LinkedIn, and emerging platforms, • Maintain and update the social media content calendar, • Write captions and short-form social copy for posts, stories, and campaigns, • Engage with followers and support online community-building with peer organizations, • Work with the Communications Manager to test social campaigns on LinkedIn and launch and manage a LinkedIn newsletter, • Implement best practices for platform features, timing, and audience engagement, • Ensure content reflects brand guidelines and follows the internal review workflow, • Highlight and amplify USA for UNFPA’s Partners across our platforms, • Under the direction of the Manager, support the execution of the digital influencer program by assisting with outreach, content coordination, and tracking deliverables, • Produce and edit short-form vertical videos (Reels, TikTok, Shorts) using CapCut, Adobe Express, or similar tools, • Apply best practices for pacing, audio selection, text overlays, and storytelling, • Edit existing UNFPA footage into compelling short-form content, • Source b-roll and audio for dynamic, mission-centered storytelling, • Design graphics, infographics, and story slides for social media channels using Canva or equivalent tools, • Maintain consistency with brand colors, typography, and design standards, • Develop templates for recurring content formats, • Format, upload, tag, and publish articles, impact stories, and long-form content in WordPress, • Support Communications Manager in creating new webpages or making significant updates to existing pages as needed — including working with technical vendor to create new widgets and functionalities, • Ensure mobile-friendly formatting and adherence to accessibility standards, • Make routine updates to static pages as requested (e.g., events, press releases, staff updates), • Support basic SEO best practices and emerging AI-search optimization efforts (training provided), • Regularly use UNFPA content and repurpose content for the website, • Assist with updating website visuals, banners, and resources, • As delegated by the Communications Manager, take the first draft of long-form content for the website or any other tasks as appropriate, • Monitor social media trends, audio, hashtags, platform updates, and emerging creative formats to inform content development, • Track global news related to women’s health, humanitarian crises, and gender equality to surface timely content ideas, help identify rapid-response opportunities, and share top-level bullet points with the greater Individual Giving team biweekly, • Pitch creative content concepts for social media, vertical video, and digital campaigns based on trends, performance insights, and organizational priorities, • Compile monthly performance reports across social and web platforms, including key KPIs such as follower growth, engagement, video performance, reach, and top-performing content, • Use performance metrics and examples from peer organizations to suggest improvements to future content, • Contribute to brainstorms and editorial planning sessions, • Bachelor’s degree in communications, digital media, marketing, journalism, or related field—or equivalent experience, • 1–3 years managing social media and/or web content for a nonprofit, brand, or agency, • Strong vertical video editing skills (CapCut, Adobe Express, InShot, etc.), • Proficiency with Canva or similar design tools, • Excellent storytelling and writing skills, • Understanding of content trends, online culture, and platform best practices, • Ability to manage multiple deadlines in a fast-paced environment, • Strong attention to detail and visual design, • Interest in reproductive health, gender equity, or humanitarian communications, • Experience using WordPress for content formatting and publishing is a plus Full-time employees are eligible for a comprehensive and competitive benefits package including but not limited to medical, dental, and vision coverage with 100% of premiums covered for employees; a 401(k) plan with employer contribution and match; 20 days of accrued vacation time; 10 days of upfront sick leave; up to 4 personal days based on start date; a generous parental leave policy; 11 paid holidays; Summer Half-Day Fridays; and much more. HYBRID WORK AT USA FOR UNFPA We are a small team that offers a dynamic, collaborative work culture. We have adopted a hybrid model that enables staff to enjoy a better work-life balance and flexible scheduling. We ask that this position be within reasonable commuting distance of either our NYC Midtown or DC K Street offices for periodic in-office days. HOW TO APPLY Eligible candidates must submit a cover letter, resume, and a small sample of their work via ADP by February 18, 2026. A formal portfolio is not required; however, the work sample should include 1-2 short-form videos the candidate has worked on and 1-2 graphics they have created. Please direct any questions to reference “Social Media and Web Associate" in the subject line. No phone inquiries, please.