Ad Operations - Amazon DSP
il y a 5 jours
Englewood Cliffs
Title: Senior Associate, Amazon DSP Location: 111 Sylvan Ave Englewood Cliffs New Jersey 07632 - Onsite Duration: 6 Months Contract / C2H Job Description full-service marketing creative agency with offices across the globe. We pride ourselves in getting to the heart of brands’ stories and communicating them with unwavering creativity. Our offering and expertise includes Brand and Product Strategy, Digital and Traditional Marketing, Domestic and Global Creative, Trade, Event, & Scholarship Activation. We’re looking for a highly motivated and detail-oriented Senior Associate, Amazon to join our growing Media Team and support our client, LG, a global leader in consumer electronics. In this role, you will help plan, execute, and optimize Amazon advertising campaigns. Reporting directly to the Director of Retail Media, you’ll collaborate with internal teams and client stakeholders to deliver high-performance retail media strategies that drive growth and visibility on Amazon. This is a unique opportunity for someone ready to deepen their Amazon Ads experience while working with a household-name brand in the fast-evolving retail media landscape. Key Responsibilities: • Support management of on-site Amazon paid media activity (Sponsored Ads, DSP) to meet business objectives and goals, with a focus on Amazon DSP, • Participate in Amazon media strategy and tactical planning, assisting the team in media proposals, • Build and execute Sponsored Ads and DSP campaigns, inclusive of keyword mining, category trends, competitor research, audience strategies, negative targeting, etc., • Manage pacing and monthly budgets, optimal allocation between ad formats, bidding and related settings, spend reconciliation and other related financial upkeep, • Analyze performance for optimizations and prepare report share-outs, identifying actionable insights and opportunities, • Collaborate with cross-functional teams such as Channel Marketing, Creative, and Sales to ensure holistic planning and execution, • Bachelor’s degree in marketing, Advertising, Business, Communications, or related field preferred, • 1 of experience in retail media, managing Amazon DSP activations within an in-house, digital marketing, or advertising agency setting, • Interest in or familiarity with retail media platforms such as Amazon Ads, Criteo, or Walmart Connect a plus, • Strong analytical and technical skills, with proficiency in Microsoft Excel/Google Sheets and the ability to develop data-driven insights, • Highly organized, with a strong work ethic and attention to detail, • Strong interpersonal and relationship management skills with ability to work with cross-functional teams, • Comfortable working in a fast-paced, client-facing environment with multiple priorities, • Self-motivated with a passion for learning new tools and technologies