Director, Sales (Amazon)
4 days ago
New York
Who We Are Ariela and Associates International (AAi), proudly female-founded and led for over 30 years, stands as a distinguished industry leader in the intimates business. Specializing in designing, manufacturing, and distributing high-quality lingerie and related products, AAi has consistently exemplified innovation and a steadfast commitment to excellence. Established by visionary founder Ariela Esquenazi, AAi has become a trusted name in the intimate apparel sector, embodying a legacy of quality, style, and customer satisfaction. As we continue to expand our footprint, we are dedicated to cultivating strong partnerships and delivering exceptional products to consumers, maintaining our position at the forefront of the dynamic and competitive intimate apparel market. What You’ll Do The Director, Sales (Amazon) is responsible for leading and growing Ariela & Associates International’s Amazon business across multiple product categories. This role combines strategic account management, business development, operational excellence, and marketing leadership to deliver profitable growth. The ideal candidate will possess in-depth knowledge of Amazon’s ecosystem, proven experience in e-commerce sales strategy, and a strong ability to collaborate effectively across internal teams and external partners to achieve business goals. Because this role manages a high-volume Vendor Central business, deep 1P experience is essential to success. Sales Leadership & Account Management • Serve as the point of contact for all Amazon team members, managing day-to-day communication, strategy, and negotiations., • Act as the primary owner of the Amazon relationship, collaborating with cross-functional teams and third-party vendors to drive business goals., • Evolve and strengthen Amazon account partnerships to unlock growth opportunities., • Manage sell-in and sell-through performance across multiple product categories. Business Development & Analysis • Deliver on Amazon business expansion by focusing on profitable growth and hitting key revenue targets., • Develop and leverage dashboards and reporting tools to support decision-making around assortment, pricing, promotion, profitability, and advertising strategies., • Monitor competitors, market trends, and platform updates; make recommendations to adjust business strategies. Online Sales Fundamentals • Partner with Design and Merchandising to ensure optimal product assortments., • Own product content optimization, including SEO, titles, imagery, and A+ content to maximize algorithm performance and consumer experience., • Ensure brand store and product detail pages (PDPs) are optimized and updated regularly., • Track key sales metrics, proactively identifying issues and ensuring in-stock levels are maintained. Operational & Executional Excellence • Partner with the Associate Account Manager to maintain catalog and storefront accuracy and cleanliness., • Proactively identify and resolve unanticipated issues, including delisting errors, buy box loss, account health flags, ineligible ASINs, and CRaP outs through Amazon support channels., • Ensure operational processes align with Amazon requirements and best practices., • Partner closely with Demand Planning in inventory management and forecasting to achieve sales targets., • Analyze margin performance, chargebacks and operational costs to ensure sustainable growth in line with NPPU and CSA agreements. Marketing & Advertising • Collaborate with paid marketing team in overseeing third-party agencies executing Amazon advertising programs, ensuring ROI and KPI targets are met or exceeded., • Establish and manage yearly and monthly AMS and Display budgets., • Create and monitor advertising dashboards for each brand, ensuring optimization of spend and performance., • Develop and execute promotional and coupon strategies to drive sales growth, congruent with NPPU strategy. What You’ll Bring • Bachelor’s degree in business, marketing, e-commerce, or related field., • 8+ years of progressive experience in eCommerce, with at least 5 years focused on Amazon sales and account management., • Extensive 1P (Vendor Central) experience, including navigating Amazon’s vendor systems, compliance requirements, chargebacks, profitability levers, and operational workflows., • Proven success in building and scaling Amazon businesses, including managing P&L, promotions, and advertising budgets., • Demonstrated experience managing a high-volume, SKU-intensive business across both basics and fashion categories., • Strong analytical and problem-solving skills, with expertise in dashboards, KPIs, and sales reporting., • Deep knowledge of Amazon systems, including AMS/Display, Seller Central, and Vendor Central, SEO, PDP optimization, and marketplace compliance., • Excellent cross-functional collaboration skills and ability to manage external vendor relationships., • Strong leadership and communication skills, with the ability to influence at multiple levels., • A passion for e-commerce, with the ability to thrive in ambiguity and drive clarity. What We Offer We offer a comprehensive benefits package to full-time employees, which includes: • Excellent medical, dental & vision coverage, • 401(k) with a Company match, • Paid vacation and holidays (and your birthday off too!), • Health reimbursement account, • Disability Insurance, • Maternity and Parental Leave, • Group Life Insurance Ariela & Associates is an EEO employer. We provide equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law.