Marketing & Communications Specialist
16 days ago
San Bernardino
Job Description Who We Are: SAC Health empowers our patients and their families to live vibrant and healthy lives through culturally responsive, exceptional care. Patient-centered, whole-person care. Our unique, full scope, team-based approach is what makes SAC Health the provider of choice for patients. Top-Tier Patient Satisfaction Scores | Largest Teaching Health Center FQHC | 11 Locations offering 44 Specialties | NCQA Patient-Centered Medical Home Level 3 Certified Multi-Site Approved for NHSC & NCLRP loan forgiveness programs - NHSC/Nurse Corps/Pediatric Specialty | HPSA Scores: Primary: 17 | Dental: 25 | Mental: 20 What We Are Looking For The Marketing & Communications Specialist will be responsible for the administration and direction of promotional and marketing services and activities for SACHS. This role focuses on developing and evaluating promotional efforts to ensure optimal community and patient awareness of our organization and the services we offer by using digital and traditional media channels. Schedule: 5 days per week, 8 hours per day, Monday - Friday 8:30-5:00| Location: Brier Clinic, San Bernardino, CA ESSENTIAL FUNCTIONS AND DELIVERABLES • Utilize marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department level activities. Creates and develops new campaigns, advertising copy, and other marketing materials., • Collaborate with various departments to ensure continuity and brand alignment of marketed materials. Manage requests for print projects, event support, promotional items, and other marketing-related materials by coordinating the design and execution of materials., • Execute multi-channel digital campaigns. This includes managing social media platforms, overseeing email marketing, and monitoring analytics to track engagement and growth., • Maintain and update the SAC Health website. Ensure all clinic locations, provider directories, and service pages are accurate, optimized for search engines, user experience, and comply with brand guidelines., • Work with the web developer to ensure that the site is working optimally, and manage web development projects to ensure that projects are done on time., • Plan and execute initiatives to reach target audiences through social media, email, and other digital channels., • Review data analytics from web and social media platforms, using data to conduct market research on consumer habits and trends to inform and adjust future marketing strategies., • Produce high-quality written content, including press releases, patient success stories, internal newsletters, and clinical service descriptions., • Act as a point of contact for media inquiries. Assist with coordinating interviews, drafting talking points, and ensuring accuracy of information and storytelling., • Must have demonstrated experience with healthcare branding and marketing, and leverage healthcare industry knowledge to identify market trends, compare competitor offerings, and demographic data to direct strategic promotions of clinical services., • Must be able to present ideas and promotions to Executive Leaders and Board members., • Undertake individual tasks of a marketing plan as assigned. Must have the ability to travel as necessary; must have a reliable vehicle, valid driver's license, and auto insurance., • Education: Bachelor's degree in Business Administration, Marketing or related field required. Master's preferred., • Licensure/Certification: Valid California driver's license, and auto insurance., • Experience: Minimum of three (3) years' experience in marketing analysis for healthcare organization, advertising or marketing agency or media company., • Essential Technical/Motor Skills: Working knowledge of MS Office Word, Outlook, and Teams, as well as Canva, PowerPoint, Adobe InDesign, and Adobe Lightroom. Preferred working knowledge of other Adobe Creative Suite Software (Photoshop, Illustrator, Premiere Pro). Working knowledge of managing Meta social accounts and other platforms. Ability to run web analytics reports and provide analysis, including social media data metrics. Experience and working knowledge of other marketing design software programs as necessary, type, read, write legibly, and speak professionally., • Interpersonal Skills: Multi-Tasker, Creative, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organization, Research. Must look professional and have professional mannerisms. Respond courteously when under pressure, work calmly, effectively, and professionally., • Essential Mental Abilities: Work well under pressure, prioritize, pay close attention to detail, manage multiple assignments effectively, problem solve, able to distinguish colors as necessary and hear sufficiently for general conversation in person and on the phone. Must be able to present oneself in front of an audience. Full Benefits Package Industry Leading PTO Accrual (accrued per pay period) | Sick Leave | Paid Holidays | Paid Jury Duty, Bereavement | SAC Health Covers approximately 85% of Team Member health premium costs (may vary w/benefit plan selection) | Retirement - up to 8% employer contribution | Continuing Education and Learning Benefits | Annual Mission Trip and much more! Learn More About the Work We Do: SAC Health's Mission: SAC Health's mission is to reflect the healing ministry & love of Jesus Christ through healthcare, education & partnerships that empower our communities to flourish. SAC Health's Core Values: Quality Healthcare – Teamwork – Wholeness –Integrity – Compassion – Excellence – Humble Service – Respect