Marketing Manager
1 day ago
Cape Coral
Job DescriptionSalary: $65,000 Marketing Manager (Content, SEO & Video) Location: Remote (USA) with Eastern Time overlap | Department: Marketing | Reports to: VP, Strategic Initiatives Employment: Full-time, Exempt Mission Own content, SEO, video, and podcast operations to grow qualified demand while reducing CAC. Coordinate production, manage vendors, and ship a monthly Marketing Scoreboard that drives decisions. About Starwood Pet Travel Starwood Pet Travel is a leading international pet relocation company focused on safety, transparency, and stress-reducing customer experience. The team partners with global carriers and vetted agents to deliver endtoend relocations for companion animals. Role Overview This role is a hands-on manager (35 years experience) who plans and executes the editorial calendar, leads SEO initiatives, manages social distribution and email nurtures, and owns marketing reporting. Video is a firstclass channel: the role coordinates production of performance and organic videobriefs, scripts, shoots, and postvia external creators/editors and in-house resources. The podcast is one substream of this video program (hosted by an executive). PPC bidding/execution remains with an external agency; this role provides creative briefs, landing page requirements, and performance insights, and manages creative testing for Meta/YouTube/Reddit. Key Responsibilities • Content & SEO, • Build and maintain the content roadmap (pillar pages, route/country guides, supporting articles)., • Keyword research, intent mapping, briefs, onpage optimization, internal linking; coordinate technical tickets., • Maintain hub pages for priority trade lanes and compliance topics., • Video Content & Creative Ops, • Plan quarterly video roadmap across organic and paid usecases; define hooks, scripts, shot lists, and storyboards. Manage vendors/creators (UGC, editors, production houses); negotiate SOWs, timelines, and deliverables. • Own creative testing cadence with the paid buyer: 35 hook variants, cuts for 9:16/1:1/16:9, captioning, CTA variants., • Maintain asset library, naming conventions, rights management, and brandsafety/petwelfare compliance., • Produce cutdowns/shorts and coordinate thumbnails for YouTube/Meta/Reddit., • Podcast, • Plan and coordinate recordings, oversee editing (handson or via outsourced editor), publish show notes, and distribute., • Repurpose episodes into shorts, blog recaps, email, and social threads., • Lifecycle, Web & Social, • Build/optimize landing pages, lead magnets, forms, and simple A/B tests; enforce UTM hygiene., • Manage newsletters and nurture sequences in HubSpot; maintain speedtolead alerts. Operate LinkedIn, YouTube, and Meta calendars; community replies and moderation. • Analytics & Reporting, • Own the monthly Marketing Scoreboard (GA4 + HubSpot + ad platform exports): acquisition, funnel conversion, pipeline created, CAC, ROAS/MER., • Track creative testing results (e.g., hook hold %, 3sec view rate, CTR, cost/MQL deltas) and maintain a creative learning agenda., • Vendor & Stakeholder Management, • Manage podcast editor, freelance designers/writers, and the PPC interfaces; deliver briefs and creative needs. Required Qualifications * * • 35 years in content and videoled growth for services leadgen (B2C or B2B2C). Proven nonbrand organic growth and content that converts., • Handson SEO: keyword research, onpage optimization, internal linking; ability to brief and QA technical tickets., • Experience running creative tests with a paid buyer/agency; can turn results into nextround variants and clear insights., • HubSpot Marketing (forms, UTMs, lists, email, simple workflows) and GA4 proficiency; able to assemble dashboards from exports (Looker Studio or spreadsheet)., • Strong copywriting; project management; vendor negotiation., • Some video production management: preproduction (briefs/scripts/storyboards), vendor coordination, postproduction QA; understands platform specs (Meta/YouTube/Reddit) and brandsafety. Tools: HubSpot Sales, HubSpot CMS, GA4, Excel/Sheets, Ahrefs/Semrush, Frame.io (or similar), Canva/Adobe, YouTube Studio, Airtable/Asana/ClickUp. Nice-to-Have * * • Review Basic HTML/CSS for landing tweaks; schema/FAQ markup familiarity., • Reviewgeneration and reputation workflows., • Handson video editing (Descript, Premiere, Final Cut, Riverside for podcast, etc) nice to have but not required; vendor/editor support available. Compensation * * * • Base Salary: $65,000$75,000 (DOE), • Bonus: Up to 15% of base salary based on performance (e.g., increases in nonbrand/organicsourced MQLs and improvement in retail CAC)., • Benefits:, • 80% employer-paid bronze health insurance plan for the employee, • 80% employer-paid dental insurance plan for the employee, • 80% employer-paid vision insurance plan for the employee, • Monthly cell phone plan through T-Mobile (cell phone purchase is not included), • Vacation reimbursements of up to $500 for each week of PTO taken (2 weeks max) remote work