Trade Show & Special Events Manager
20 hours ago
Springfield
Trade Show & Special Events Manager Reports to: Global Director of Marketing Department: Marketing; collaborating with Sales, Product & Ops Work Location: Hybrid, 4 days onsite, 1 day WFH, Springfield, NJ Travel: All US Trade Shows Justin Alexander Group sells through independent boutiques, no direct to consumer, no company flagship stores. That means the moments where our brands come to life, where a retailer walks a booth, touches a gown, and writes an order, carry extraordinary weight. Trade Shows/Markets, pop-ups, and brand events are key to a season’s success. The Trade Show & Special Events Manager owns those moments, driving each event from concept through on-site execution and wrap, across B2B and D2C. Who You Are | We are looking for someone who loves a checklist and makes a show feel effortless. • You are a producer at heart. You know that great events are won in the months before anyone walks in the room, and you build the workback schedule before anyone asks for it, • You sweat details most people never notice. Signage alignment, style tag accuracy, the florals arriving two hours before the venue opens. You notice, and you are invested, • You are calm on show days. Plans change hourly on-site and you think quickly and pivot, • You hold vendors to a standard. You negotiate well, build long relationships, and are comfortable being a leader in the room, • You work across teams, seamlessly balancing the needs of each department The best version of this hire is an event producer with a marketer’s eye for brand. Event Strategy & Production | You are the heartbeat of every event, from concept to wrap report. • Oversee the strategy, planning, and execution of B2B and D2C events, including Trade Shows/Markets and pop-ups, and assist with other key brand executions such as press moments, influencer/VIP experiences, and partnership-driven programming, • Translate creative ideas into actionable event plans, timelines, budgets, workstreams, and deliverables, with every event reflecting the Justin Alexander Group POV through attention to detail, elevated storytelling, and flawless execution, • Lead the full lifecycle of retailer-facing and brand-building events, from brief creation and timeline development through on-site execution and post-event closure, • Plan and coordinate key company events such as the Annual Sales Meeting and assist with any travel arrangements or logistics needed, • Partner with Marketing team members, Sales, and Finance to build and manage per-event budgets in tandem with the annual budget, • Lead creative ideation, production, vendor collaboration/sourcing, and any agency management, overseeing operational logistics, • Anticipate needs, remove roadblocks, and keep complex projects moving from concept through execution, • Maintain ongoing event checklists and workback schedules, keeping every deliverable organized, on track, and completed on time, and gather stakeholder feedback to improve each event Trade Shows/Markets & Special Activations | Trade Shows are where retailers buy. You make sure our presentation is polished, buttoned up, and on brand. • Lead preparation: organize, print, and confirm all marketing collateral, branded materials, and paperwork pre-show in partnership with cross-functional teams, • Communicate with venues before and during events, planning space logistics: lighting, furniture, florals etc., • Support Sales and B2B teams on product shipping and logistics needs, • Post events on the Retailer Dashboard under Trade Events, • Manage all non-dress items needed for events: Trade Shows/Markets, photoshoots, pop-ups, and retailer events On-Site & Post-Event | You are the calm center of every show day, and the one who closes the loop after. • Oversee on-site event delivery, holding suppliers, talent, partners, and event teams to agreed creative and operational standards, • Conduct venue site visits, production meetings, supplier briefings, and post-event debriefs, delivering a post-show wrap report, • Oversee post-event management and reporting, including attendance reporting to internal stakeholders Communications & Partnership | You brief, others broadcast. Marketing Communications owns the channels; you deliver the briefs and the timelines. • Partner with communication leads within Marketing to brief event communications across channels such as email and B2B social, • Manage invitation logistics for key events in partnership with Strategy and Design, • Partner closely with internal and external stakeholders to keep all teams aligned, • Support the Influencer Manager & Marketing team on VIP events, including guest logistics, gifting, and on-site experience, • Provide support for international events on an as-needed basis Event types include, but are not limited to: • Stylist Summit, • Trade Shows/Markets and pop-ups, • Additional brand and retailer in-store events, • Influencer, Press, and VIP/D2C events Point of Purchase (POP) | When a retailer’s floor carries our materials, you collaborate to keep deliverables accurate and on time. • Support point of purchase requests for North America in partnership with the Marketing, Sales, Project Management, and Operations teams, • Partner with Brand Strategy and Design on point of purchase concepts and creative, • Work with cross-functional teams on fulfillment, quantities, distribution, and inventory needs Gifting | Gifting is how the brand shows gratitude, and you own how that looks and feels. • Own internal and retail partner gifting, including the annual Diamond Gift and End of Year gifting, from concept through creation, in partnership with Marketing team members and the Sales team, • Collaborate on gift distribution with the Senior Account Associate, Sales, and Project Management, • Own event gifting end to end, • Collaborate on company swag in partnership with the broader Marketing team On the Road | Travel is not incidental to this role. Shows are where the work becomes real. • All US Trade Shows, • Site visits, venue walkthroughs, and key brand events as needed Experience We’re Looking For • 5-7 years in event production and management, • Bridal industry experience preferred, • Demonstrated ability to run complex, multi-workstream events on time and on budget, • Comfort negotiating with and managing vendors, venues, and agencies, • Key skills: Communication, Creativity, Critical Thinking, Time Management, Organization, Problem Solving, Leadership Compensation & Benefits This role has an anticipated base salary range of $85,000 to $90,000 annually. The final offer will be determined based on experience, skills, and internal benchmarks. Justin Alexander offers a comprehensive benefits package that includes: • Health, dental, and vision insurance with ancillary options, • 401(k) with company match, • Paid time off (vacation, sick days, holidays), • Family Building Benefits, • Tuition Reimbursement, • Employee discounts and more