Field Launch Strategist
6 days ago
Fort Collins
Job Description Temporary Full-Time (2–3 Months) Company: Locali.com Region: Northern Colorado to start, with expansion into additional Front Range regions Territory: Initial focus in Northern Colorado; regional travel required Type: Temporary / Full-Time / Field-Based Compensation: Base pay + performance incentives / milestone bonuses Potential: Strong performance may lead to a full-time role About Locali Locali.com (pronounced Locally) is a hyper-local business discovery and promotions platform that connects small and independent businesses with nearby consumers. It blends a modern directory with time-sensitive promotions and event marketing, giving businesses measurable visibility while giving consumers an easy, centralized way to find special events, discover promotions, and hidden gems in their own neighborhoods or new areas they are visiting. We’re launching across Northern Colorado and building a strong local network business by business. The Role As a Field Launch Strategist, you will help Locali develop and execute an early-stage regional launch strategy. This is a temporary, full-time, hands-on role that combines direct business outreach, onboarding support, launch planning, training refinement, playbook development, and field-based market feedback. You will work closely with Locali leadership and development and with another Field Launch Strategist as a team to help launch one region at a time. You will do direct sales work so you can gain real-world experience, test messaging in the field, and help translate those learnings into a repeatable launch model for future regions. In addition to helping businesses sign up and get started, you will help improve our sales playbook, revise our training class, and contribute practical feedback on marketing materials and launch tactics. This role is ideal for someone who enjoys being out in the community, building trust face-to-face, thinking strategically, and helping shape how a growing company enters new markets and scales. What You’ll Do Direct Outreach & Onboarding • Identify and connect with targeted local businesses in targeted launch regions, including restaurants, cafés, retail, fitness/recreation, entertainment/venues, services, hotels, and more, • Clearly explain Locali’s value, answer questions, and guide owners or managers through sign-up, • Help businesses activate a free trial and complete key onboarding steps, • Provide light initial training so owners and managers know how to use the Locali app effectively, • Help refine Locali’s regional launch strategy based on field experience, • Capture what messaging, scripts, objections, and outreach patterns are working best, • Help develop and improve the Locali sales playbook for future launch teams and regional reps, • Help revise and strengthen Locali’s training class and onboarding standards, • Share practical feedback on leave-behinds, pitch language, flyers, and other marketing materials, • Help identify ways to improve launch readiness, local visibility, and business adoption, • Collect structured customer feedback, including friction points, feature requests, bugs, adoption blockers, and common objections, • Share clear feedback with Locali’s corporate development team so we can prioritize improvements, • Hit weekly and monthly launch, outreach, and onboarding milestones, • Use the CRM to keep organized notes, plan routes, and follow-ups to maintain a healthy pipeline, • Work professionally and consistently as a visible representative of the Locali brand The Field Launch Strategist must complete Locali training before operating independently in the field. Training includes app knowledge, onboarding standards, messaging guidelines, launch expectations, and feedback reporting. This role will also help improve future versions of that training. What We’re Looking For Local savvy • Familiar with Northern Colorado communities and comfortable traveling through targeted launch areas, • Experience developing and executing launch strategies. Experience improving sales materials, training content, scripts, or launch processes, • Experience in helping shape a scalable and repeatable launch process, not just closing sign-ups, • Comfortable with outreach, follow-up, and handling objections professionally, • Strong customer service instincts; owners should feel supported, not pressured, • Able to manage time well, stay organized, and follow through consistently, • Explain Locali’s value simply to busy owners and managers, • Summarize field feedback clearly for internal teams, • Experience in sales, community outreach, hospitality, retail, local advertising, field marketing, customer success, or B2B business development Great fit for people with hospitality or retail roots, community connectors, organized go-getters, and field-oriented builders who enjoy meeting local owners, helping small businesses grow, and improving real-world strategy through direct experience. This role is especially well-suited for someone who wants more than a typical sales position and is excited to help shape how Locali launches and scales future regions. Schedule and Term • Temporary full-time role, • Expected duration: 2–3 months, • Approximately 40 hours per week This is a temporary full-time launch role with a competitive hourly rate and performance-based incentives. Compensation package includes: • $26.00–$30.00 per hour, based on experience and qualifications, • Milestone and performance bonuses tied to launch execution, qualified business activation, and strategic contributions, • Mileage reimbursement for approved regional travel Bonus opportunities may reflect: • Qualified sign-ups and trial activations, • Regional launch milestones, • Strong follow-up and field execution, • Helpful playbook, training, and launch-process contributions Final compensation will depend on experience, relevant market knowledge, and demonstrated ability to contribute in both field execution and launch strategy. Growth Opportunity This role is designed as a launch-focused temporary position, but strong performance may lead to a longer-term full-time opportunity with Locali. Candidates who excel may be considered for future roles in regional growth, business engagement, training, launch operations, or sales leadership. Company DescriptionHave you ever wanted to be part of a new startup team that makes an impact on your local community with room to scale? We help small local businesses share special promotions and unique events to engage with nearby visitors and consumers. We also help non-profits get the word out about their events and activities.Have you ever wanted to be part of a new startup team that makes an impact on your local community with room to scale? We help small local businesses share special promotions and unique events to engage with nearby visitors and consumers. We also help non-profits get the word out about their events and activities.