E-Commerce Director
hace 4 días
Baton Rouge
Job DescriptionSalary: SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICKS Sporting Goods and others. ESSENTIAL DUTIES AND RESPONSIBILITIES • Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand., • Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience., • Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICKS and others, optimizing sales strategies to maximize visibility and profitability., • Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends., • Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data., • Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals., • Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels., • Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value, • Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact., • Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance., • Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging., • Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution., • Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions., • Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations. QUALIFICATIONS Education and Experience: • Bachelors degree in Marketing, Business, or related field; MBA preferred., • 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries., • Proven track record of delivering measurable revenue growth in multi-brand D2C environments., • Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization., • Preferred: Experience managing online sales through Amazon, Walmart, Target, DICKS Sporting Goods, and other major retail platforms., • Strong financial acumen with experience in P&L management, forecasting, and performance analysis., • Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors., • Strong communication, negotiation, and relationship-building abilities. Behavioral Competencies: • Strategic thinking and business acumen, • Data-driven decision making, • Leadership and team development, • Market analysis and competitive insight, • Digital channel optimization, • Strong collaboration and partnership skills, • Agility and adaptability in a fast-paced environment WORK ENVIRONMENT AND PHYSICAL DEMANDS • This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment., • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives., • Requires extended periods of computer use and virtual meeting participation.