Marketing Manager - Lifecycle & Digital Commu
7 days ago
Hauppauge
Job Description JOB DESCRIPTION MARKETING MANAGER - LIFECYCLE & DIGITAL COMMUNICATIONS SUMMARY: Island Federal Credit Union is seeking a Marketing Manager – Lifecycle Marketing & Digital Communications to design and execute personalized onboarding and lifecycle communications that deepen Member relationships and accelerate product adoption. Reporting directly to the Vice President of Marketing, this role will build and optimize multi-channel programs (email, direct mail, and in-branch collateral) tailored to Member demographics, initial product selection, and propensity for cross-sell. The ideal candidate combines strong CRM/lifecycle marketing expertise with comfort in analytics and performance attribution (UTMs, GA4), an understanding of APIs and marketing system integrations, and basic web development skills (WordPress) to create landing pages that maximize engagement and conversion. ESSENTIAL DUTIES AND RESPONSIBILITIES: Member Onboarding Programs • Own the development and optimization of customized onboarding journeys for new Members across email, direct mail, and in-branch collateral., • Build segmentation and messaging variations based on:, • Demographics, • Product opened at account origination, • Engagement behavior and channel preferences, • Propensity for cross-sell and relationship deepening, • Coordinate creative and production workflows (internal and/or vendor partners) to ensure campaigns are delivered accurately, on time, and in alignment with brand and compliance expectations., • Establish a testing roadmap (A/B testing) to improve engagement and conversion performance over time. Lifecycle & Triggered Communications (CRM-Driven) • Build and maintain lifecycle programs in the CRM, including targeted campaigns such as:, • Certificate of Deposit renewal communications, • Refinance opportunity campaigns for Members with credit cards or auto loans elsewhere, • Cross-sell, retention, reactivation, and product deepening programs, • Implement trigger-based communications (event-, time-, and behavior-driven) that are timely, relevant, and measurable. Landing Pages & Conversion Enablement • Build and optimize WordPress landing pages and campaign experiences designed to increase engagement and conversions., • Apply conversion best practices (clear value propositions, friction reduction, forms optimization) and ensure consistent campaign-to-landing-page alignment. Analytics, ROI, and Executive Reporting • Own campaign tracking and performance measurement, including:, • UTM conventions and governance, • GA4 measurement plans and reporting, • Funnel performance analysis and conversion insights, • Provide regular performance readouts to the Vice President of Marketing, highlighting results, insights, opportunities, and recommended optimizations. Data, Integrations, and MarTech Enablement • Utilize and/or coordinate use of APIs and integrations between CRM, web platforms, and analytics tools to support personalization and performance measurement., • Partner cross-functionally (and with vendors as needed) to improve data quality, segmentation accuracy, and campaign effectiveness. Requirements: • Bachelor’s degree in marketing, Communications, English or Design plus 2 years of equivalent job-related experience, • 3+ years of experience in CRM, lifecycle, retention, or digital marketing, ideally in Credit Union/banking or another regulated industry., • Demonstrated experience building segmented, personalized, multi-step onboarding and lifecycle campaigns., • Strong working knowledge of:, • UTM strategy and campaign tracking, • GA4 and conversion measurement, • Email marketing best practices and deliverability fundamentals, • WordPress proficiency (building pages, updating content, basic troubleshooting)., • Familiarity with APIs and marketing technology integrations (hands-on or through requirements definition and partner collaboration)., • Comfort with basic HTML/CSS for email and landing page enhancements., • Experience with dashboarding/reporting tools (e.g., Looker Studio, Power BI) and experimentation programs. Competencies: • Excellent written and oral communication skills, • Excellent organizational skills, • Ability to prioritize, pay close attention to detail, and coordinate various activities simultaneously., • Ability to communicate with co-workers, management, and business contacts in a courteous and professional manner.