Senior Product Marketing Manager
2 days ago
Madrid
Seeking a Senior Product Marketing Manager to define and communicate value propositions for HBX solutions within the travel industry. Responsibilities include messaging, sales enablement, and go-to-market execution. Product Marketing and Go-To-Market Specialist Hoy We are seeking a dedicated and highly motivated Product Marketing and Go-To-Market Specialist to join a leading global digital platform for services and payments. In this role, you will be reporting to the Marketing Manager; and you will be focused on enhancing our competitive positioning and delivering exceptional value to our sales processes and products. You will define buyer journeys and adapt sales propositions, ensuring our sales force is equipped with the necessary tools and insights to excel. Your efforts will significantly contribute to positioning our products effectively in the market while aligning closely with the needs of our clients. Responsibilities Act as the expert on company products, translating technical details into clear benefits for users and clients. Develop a comprehensive go-to-market strategy tailored to new clients, optimizing product offerings for successful adoption. Conduct competitive benchmarking, gathering and analyzing insights to drive actionable strategies. Collaborate with Customer Success teams, using Medallia data to shape value-driven marketing strategies. Design and adapt value propositions and supporting materials for specific verticals and stages of the sales funnel. Develop buyer personas for key verticals to guide marketing and sales strategies. Define the buyer and customer journey, establishing objectives for each stage to maximize engagement and conversion. Create differentiated product positioning and messaging aligned with customer needs. Champion the “demo concept”, creating materials that support sales teams in communicating product value. Launch and manage campaigns to increase product usage and understanding among clients. Create and maintain sales enablement tools (battle cards, playbooks, etc.). Define and track KPIs, ensuring alignment with business objectives and forecasting outcomes. Foster collaboration between Product, Sales, Growth, and Marketing teams to drive unified execution. Your main stakeholders will be: Internal: Other marketing team members Product area Sales area Merchants area External: Creative and marketing/communication/ developer agencies HubSpot and Salesforce (marketing automation & CRM). Who we are looking for: Bachelor’s degree in Marketing, Communication, or a related field. Proven experience as Product Marketing Manager, Go-To-Market Specialist, or similar role. Experience in B2B or B2B2C environments Strong background in Content and Copywriting and market analysis. Background in internal communication or HR is a plus. Strong written and verbal communication skills. Excellent organizational and project management abilities. Analytical mindset with strong quantitative skills. Ability to work independently and collaboratively. High attention to detail and multitasking capability. Creative thinker with a passion for marketing. What we can offer you: Join a company that is growing with plenty of opportunities to you to develop. A high-trust environment that gives individuals and teams autonomy. Great work environment. Competitive compensation package. Benefits: Life Insurance, Ticket Restaurant, Ticket Guarderia, Telemedicine Platform. Flexible compensation plan: health insurance, training, Mobility. Other office perks & benefits COMPETENCIA NECESARIA PARA EL PUESTO DE TRABAJO Humilde My client, a global technology company that specialises in enterprise asset intelligence solutions, is seeking a Field Marketing Senior Manager of Growth Markets to play a pivotal role in shaping and executing sales-aligned Go-To-Market strategies across key Western Growth Markets, including the UK & Ireland, Nordics, France, Italy, and Iberia. This is a high-impact leadership position, acting as the primary marketing partner to the regional Sales Leadership Team and Area Sales Leader, with a clear focus on driving revenue growth and accelerating key opportunities. The successful candidate will lead a team of field marketing professionals, coordinating efforts across strategic customers, channel partners, and industry verticals to deliver measurable outcomes. What you’ll do Own and execute the regional GTM strategy, ensuring marketing priorities align seamlessly with sales goals Partner with Sales to build joint business plans that accelerate opportunities and revenue Design and deliver country-specific campaigns and ABM programs for high-value accounts Collaborate with strategic channel partners to run impactful, results-driven campaigns Lead, inspire, and develop a high-performing Field Marketing team, managing budgets and cross-functional execution Continuously analyse and optimise campaign performance to maximize ROI and business impact What we’re looking for 8+ years of B2B marketing experience, ideally in Field, Channel, or Vertical Marketing 3+ years’ experience managing and developing high-performing teams Proven ability to convert marketing initiatives into measurable revenue outcomes Strong project and budget management skills, with a hands-on, strategic mindset Exceptional communication, leadership, and collaboration skills Fluent in English; proficiency in additional European languages is a plus Why this role Influence revenue and growth in high-potential markets Work with strategic sales and marketing leaders across Europe Competitive benefits including bonus, learning opportunities, and wellbeing programs Growth Manager – Acquisition Projects We are looking for a Growth Manager to lead end-to-end acquisition projects and drive performance across paid media, lead generation, and eCommerce growth. This is a player‑coach role combining hands‑on execution with cross‑functional leadership: you will be able to operate campaigns directly in‑platform when required, while coordinating internal and external resources to launch acquisition initiatives from zero to scaled performance, with strong ownership, prioritization, and operational discipline. The responsibilities of the role End‑to‑end Acquisition Project Leadership Lead acquisition initiatives from strategy to execution: objectives, channel mix, budget allocation, deliverables, timelines, and results. Build and run acquisition projects from scratch (new products, new campaigns, new audiences, new landing experiences), ensuring fast and high‑quality delivery. Own cross‑functional coordination to deliver end‑to‑end: align and manage resources across creative/content, SEO, CRO/UX, web/dev, analytics and any external partners. Performance Marketing Execution (Hands‑on when required) Plan, launch, optimize, and scale campaigns across Google Ads (Search/PMAX/YouTube) and Meta Ads (minimum). Ensure full‑funnel performance: audience strategy, creative testing, retargeting, landing page alignment, and continuous optimization. Lead generation: manage lead volume and quality with a pragmatic approach to qualification signals and funnel efficiency. eCommerce Growth Enablement (Acquisition + Conversion) Understand and drive eCommerce growth levers in partnership with CRO/UX, SEO/GEO and web teams. Proactively identify growth opportunities: new segments, keywords, audiences, creatives angles, offers, and new sources of demand. Operating Cadence & Stakeholder Management Establish execution cadence: weekly priorities, workstreams tracking, decision‑making forums, and clear communication with stakeholders. Ensure quality control across deliverables (briefing standards, QA checklists, and launch readiness) to prevent errors and rework. Experience and Skills 7‑10+ years in agency or hybrid environments, with proven ownership of acquisition/performance projects. Demonstrated ability to lead end‑to‑end lead generation and acquisition programs, including cross‑functional delivery. Hands‑on expertise in Google Ads and Meta Ads (campaign setup, optimization, structure, bidding, targeting, retargeting). Strong understanding of eCommerce fundamentals (conversion drivers, UX implications, landing page performance, measurement basics). Strong project leadership: scope definition, prioritization, resource coordination, and delivery under pressure. Commercial mindset and performance orientation: ability to connect actions to outcomes and make trade‑offs. Clear, direct communication and strong stakeholder management skills. Experience scaling campaigns across multiple audiences/markets and managing external agencies/vendors. Basic knowledge of tracking fundamentals (events, pixels, UTMs) to ensure launch. Preferred Qualifications Experience with additional paid platforms (e.g., TikTok Ads, LinkedIn Ads, DV360). Experience scaling campaigns across multiple audiences/markets and managing external agencies/vendors. Languages English: C1 level required (written and spoken). Soft Skills Communication & Listening – Clearly understand and express client needs across teams. Relationship Building – Adapt to cultural nuances and maintain lasting client trust. Leadership & Coordination – Guide cross‑functional teams and align strategies. Strategic Thinking – Shape global brand objectives into localized campaign action. Problem‑Solving – Identify obstacles and implement agile solutions. Organization & Adaptability – Manage multiple markets and priorities under pressure. Negotiation & Diplomacy – Balance client goals, budgets, and team interests. Confidence & Humility – Lead assertively while being receptive to feedback. Curiosity & Proactivity – Continuously seek improvements and innovation. Senior External Traffic Manager – Amazon We are an Amazon‑first supplement brand with a strong track record in the US market. We are now looking for a Senior External Traffic Manager to own and scale profitable traffic from outside Amazon into our listings. This is a sales‑driven growth role. You will build and manage external acquisition channels that bring high‑intent buyers to our product pages and generate measurable, incremental revenue. Social media may be part of the mix. But this is not a community management or content posting role. This is about performance, revenue, and profitability. What You Will Own Develop and execute a clear external traffic strategy focused on Amazon. Build scalable influencer and affiliate programs. Secure and manage SEO and content partnerships. Test selective paid media channels where compliant. Test and scale emerging traffic sources, such as AI‑driven referral traffic. Track incrementality, profitability and impact on organic rank. Own revenue targets tied to external traffic performance. You are accountable for commercial outcomes, and you know which channels deserve focus and which to deprioritise. Core Channels Influencers and creator partnerships Affiliate programs and review publishers Paid and organic social media SEO driven content and comparison platforms AI assistants and LLM‑based discovery Selective performance media where compliant Strategic partnerships such as newsletters and podcasts Required Experience Demonstrated experience driving external traffic to Amazon listings. Clear proof of results, including revenue impact and profitability. Experience in supplements, skincare, wellness or other high‑trust consumer categories. Strong understanding of attribution and incrementality. Experience managing meaningful budgets. Comfortable operating with ownership and accountability. What Success Looks Like Traffic that converts at a strong contribution margin. Measurable incremental revenue growth. Clear reporting and commercial clarity. Disciplined testing and scaling. What You’ll Get Competitive base salary plus a bonus directly tied to the sales you deliver Full‑time, remote role with flexible hours (CET timezone) 30 paid days off per year Paid parental leave Anniversary and birthday bonuses Fun social activities and team events Unlimited supply of our supplements Charity Match Program — we double your donations Real ownership, visibility, and room to grow Vimerson Health Core Company Values Growth Mindset – We embrace learning, innovation, and ambitious goals Do What You Love – Passion drives performance Accountable – We own outcomes, not excuses Critical Thinking – Facts over opinions Team Player – We win together ---How to Apply--- This is a senior role for someone who has done this before and can show the results. Please send your CV, Test Task and salary expectations to: Test Task: 1. Examples of campaigns or partnerships you’ve led, the revenue impact achieved, and how you measured incrementality., 2. In one paragraph, explain exactly what you would do in your first 30 days to drive measurable growth — including the metrics you’d move. #J-18808-Ljbffr
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