Creative Strategist
hace 4 días
Palma
Z2A Digital is a forward-thinking digital marketing agency specializing in mobile and app performance. We are looking for a Creative strategist to support our growth into a comprehensive media strategy partner for our clients. Aumente sus posibilidades de llegar a la fase de entrevista leyendo la descripción completa del puesto y enviando su solicitud sin demora. About the Role We are looking for a performance-driven Creative Strategist to lead content strategy and creative production for paid social channels, including Meta, TikTok, Reddit, and Snapchat. You will be responsible for developing high-performing acquisition and awareness creatives, collaborating closely with the paid media team to translate data into scalable strategies that drive measurable growth. We are looking for someone passionate about performance-driven storytelling, UGC ecosystems, AI-powered creative workflows, and scaling winning concepts. Responsibilities: Paid Social Creative Strategy • Own the creative strategy for acquisition and awareness campaigns across Meta, TikTok, Reddit, and Snapchat., • Develop performance-driven content frameworks aligned with core KPIs (CAC, CPA, ROAS, CTR, CVR, Hook Rate, etc.)., • Translate campaign performance data into actionable creative insights and iteration plans., • Collaborate with campaign managers to identify testing opportunities and scale winning concepts. Briefing & Concept Development • Build clear, insight-driven creative briefs for internal teams and external creators., • Lead concept ideation based on data, audience, campaign goals and platform trends., • Ensure alignment between brand positioning, performance goals, and key messaging., • Develop content angles for different funnel stages (awareness, consideration, conversion). Data & Performance Analysis • Analyze creative performance data to identify patterns and winning elements., • Establish structured testing roadmaps (hooks, angles, formats, UGC variations)., • Define and lead the end-to-end creative testing strategy, • Continuously optimize messaging, visual formats, and storytelling approaches based on insights., • Report on creative performance and propose scaling strategies. UGC & Creator Management • Lead UGC strategy across platforms., • Identify, onboard, and manage creators and UGC collaborators., • Handle communication, briefing, feedback loops, and content approvals., • Plus: Experience with AI-generated UGC creation using tools such as Arcads AI (or similar platforms) to scale performance-driven video production efficiently. AI & Creative Production Tools • Leverage AI-powered creative tools to accelerate content production and testing velocity., • Hands-on experience with tools such as: , Smartly, Creatify, Canva, Runway, NanoBanana, Veo3 or similar platforms for static and video asset creation., • Optimize workflows to produce high-quality statics and video assets efficiently., • Stay ahead of emerging creative AI trends and integrate them into production pipelines. Cross-Functional Collaboration • Work closely with the growth and paid social marketing team to align creative, testing and optimization strategies., • Collaborate with clients and internal stakeholders for briefing creation, feedback management and reporting. Requirements • 3+ years of experience in creative strategy for paid social., • Strong understanding of social media advertising ecosystems., • Proven track record of scaling paid social campaigns through creative testing., • Deep knowledge of UGC formats and platform-native storytelling., • Experience managing creators and UGC production workflows., • Strong analytical skills: comfortable interpreting performance metrics and turning insights into action., • Hands on experience with AI creative tools and automation platforms., • Ability to manage multiple projects and clients and testing pipelines simultaneously. xcskxlj, • Excellent communication and briefing skills.