Specialist In Marketing Automation - Marbella - €35.000 - €40.000 A Year
hace 18 horas
Marbella
Specialist in Marketing AutomationWe are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is ideal for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.Role PurposeTo design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.Key ObjectivesImprove operational efficiency across marketing and sales through automation.Increase conversion rates from lead to visit and from visit to saleEstablish clear visibility and tracking across the full commercial funnelAccelerate lead response times and improve handling qualityMinimise manual workload within the telemarketing functionDevelop a structured, segmented, and actionable databaseCore ResponsibilitiesMarketing Automation & Campaign ManagementBuild, deploy, and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation.Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level.Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms. CRM & Data ManagementMaintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management)Evaluate and implement additional tools or integrations to improve scalability and efficiencySegmentation, Scoring & OptimisationDesign and manage lead scoring models to prioritise opportunitiesConduct A/B testing across messaging, timing, audiences, and calls to actionDeliver targeted campaigns through effective database segmentationAI & InnovationLeverage AI-driven solutions to enhance performance, including:Conversational agents or virtual sales assistantsAutomated first-response systemsContent generation and personalisationDynamic or personalised videoPredictive lead scoring and prioritisationAutomated summaries of sales activityPerformance Tracking & ReportingDevelop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution.Candidate ProfileExperience3–5 years in marketing automation, CRM marketing, lifecycle marketing, or marketing operationsTools & Technical SkillsExperience with platforms such as Zoho, HubSpot, Salesforce, ActiveCampaign, Pardot, or similarWorking knowledge of HTML & CSS for email and landing page adjustments Core CompetenciesStrong expertise in automation, segmentation, lead nurturing, and remarketing strategiesSolid analytical capability across funnels, attribution models, cohorts, and KPIsAbility to produce high-converting, personalised messagingPersonal AttributesProactive, organised, and results-drivenComfortable working cross-functionally with sales, marketing, and technical teamsHigh level of written and professional EnglishDesirable ExperienceBackground in real estate, new developments, luxury, hospitality, or other high-value, long sales-cycle sectorsExperience with integrations via Zapier, Make, or APIsUnderstanding of deliverability, database management, and complianceFamiliarity with BI, analytics, or data visualisation toolsExperience with WhatsApp Business API, advanced forms, chatbots, or CDP platformsRelevant certifications (HubSpot, Salesforce, Zoho, etc.)Key Performance IndicatorsLead response and activation speedConversion rates across MQL, SQL, visits, reservations, and salesPercentage of leads managed through automated nurturingLead reactivation performanceContribution of automation to pipeline and closed dealsReduction in manual workload within telemarketingDatabase quality and deliverability performanceROI of automation initiativesWhat’s on OfferSalary: €35,000 – €40,000 (including bonuses)A role with direct impact on revenue growth and business scalabilityA fast-paced, growth-oriented environmentHybrid working model (3 days in the office)Competitive salary packageHigh level of autonomy to shape processes, systems, and automation strategy