Senior Digital Marketing Manager – Water Coolers/Dispensers
2 days ago
Manchester
Senior Digital Marketing Manager – Water Coolers/Dispensers Transforming Water Availability across the B2B Market Location: Hybrid - London/Midlands [2 DAYS IN MIDLANDS OFFICE ALTERNATE WEEKS PLUS 1 DAY/WEEK IN LONDON] 💰 c.£80-90K plus benefits & bonus package 📌 Ref: TP443925 • Developing and executing innovative digital marketing strategies in a global business, • Championing digital strategies anchored in customer journey and user experience, • Leading an advanced measurement roadmap and marketing-side AI usage guidelines, • Building and leading a high-performing team of digital specialists 🚀 Are you up for a real career challenge … Our client, a $4bn global leader in water solutions, spanning water coolers, water vending, water softeners, hot/cold water taps and filtration systems for the office & home, is seeking a strategic Senior Digital Marketing Manager to drive its B2B digital marketing efforts for the UK market, making a real and meaningful impact, transforming water quality to improve lives and protect the planet. At work, it keeps teams hydrated and performing at their best in offices and commercial spaces; in public spaces, its water vending machines and bottle-filling stations improve access to cleaner, safer water while reducing single-use plastic waste. Position Overview As Digital Growth & Performance Marketing Manager, you will develop and execute innovative digital marketing strategies to accelerate growth across all channels – in the workplace, education, sports & leisure outlets and everywhere people gather. You will drive activity across performance media, websites, CRO, SEO/SEM, social and email, implementing an innovative full-funnel content strategy. This is an exciting opportunity for an experienced CRM or lifecycle marketing professional to make a significant impact within a fast-growing, innovative business. A company with a supportive and collaborative culture where marketing, digital, sales and service teams work together to raise the bar and deliver exceptional results. 💬 What you’ll be doing from Day 1 • Developing and executing innovative digital marketing strategies aligned with business goals, • Implementing a full-funnel content strategy and identifying digital trends for continuous growth, • Championing digital strategies anchored in the customer journey and user experience, • Optimising digital touchpoints to improve customer acquisition, engagement, and retention, • Owning and optimising digital KPIs and websites, analysing performance and overseeing CRO, • Ccollaborating with agencies, platforms, and digital vendors to ensure high-quality execution, • Leading advanced measurement to guide media investment, including multi-touch attribution and MMM, • Building and leading a high-performing team of digital specialists, • Overseeing data privacy compliance and ensuring ethical digital marketing practices, • Safeguarding the brand’s on-line reputation and ensuring regulatory alignment in all digital activities, • Partnering with IT and Data to select and integrate the right platforms and ensure security, • Ensuring data privacy compliance and ethical digital marketing practices 🙂 What we are looking for • Digital growth leader and strategic thinker with deep technical expertise and a relentless focus on performance., • Extensive experience in digital marketing, with accountability for lead generation and performance metrics, • Proven track record in delivering full-funnel digital strategies with measurable business outcomes, • Applied stats and advanced measurement, including MTA, MMM, causal inference, and incrementality testing, • Experience managing high-performing teams and collaborating across different functions, • Deep understanding of website optimisation, analytics, paid media, SEO/SEM, marketing automation, • Strong stakeholder management and communication skills — able to translate data into strategic actions, • Experience working in fast-moving, performance-driven environments, • Hands-on experience deploying AI - workflow automation, creative augmentation, media optimization etc, • Strategic and commercially minded, performance-driven, hands-on and resourceful, • Tech-savvy and data-literate, proficient in advanced analytics and causal measurement 💰 What the role offers • Competitive salary and comprehensive benefits package, • Strategic, high-impact role with autonomy, visibility, and resources to test, learn, and scale, • Strong global and regional network support working within a major international business, • Opportunities for career growth and advancement, • Joining a purpose-driven organisation that values bold thinking, measurable results, and meaningful impact 📧 How to Apply Please submit your CV via LinkedIn or email Adam Tarsh -