Sales Development Representative
3 days ago
Newbury
Sales Development Representative (SDR) B2B Services 📍 Newbury office 💷 £28,000–£32,000 + Commission 📈 Reporting to: Sales Manager / Head of Sales The opportunity: This role sits right at the front end of business growth. It’s a true SDR position. Not closing. Not hard selling. Not a call-centre environment. Your focus is simple: Create a quality pipeline by starting smart, relevant conversations with UK businesses. If you enjoy research, commercial conversations, and being measured on outcomes (not noise or dial counts), this is a strong next step. What the role is really about: You’ll be responsible for identifying and engaging organisations that could benefit from a service-led, cost-focused B2B solution. That means: • Speaking with decision-makers, • Understanding how businesses currently operate and buy services, • Identifying genuine opportunities (not forcing them), • Handing over well-qualified meetings to the sales team You’ll be the first impression of the business, so professionalism, curiosity, and credibility matter. Key responsibilities • Outbound prospecting via phone, email, and LinkedIn, • Researching target companies and senior stakeholders, • Running discovery-led conversations, not scripted pitches, • Qualifying opportunities against clear criteria, • Booking high-quality meetings for Account Managers and Sales Directors, • Keeping CRM data accurate and up to date, • Working closely with sales and leadership to refine messaging and targeting What we’re looking for This is about mindset and attitude, not buzzwords. You’ll likely bring: • Experience in an SDR, BDR, telesales, or outbound sales role, • Confidence speaking with business owners and senior decision-makers, • Clear, professional, human communication skills, • Resilience and consistency, you don’t disappear after a “no”, • Curiosity and the ability to learn quickly and speak credibly about a service-led solution Industry experience is helpful, but not essential. Strong sales fundamentals matter more. What success looks like • Consistent, high-quality pipeline generation, • Strong show-up rates for booked meetings, • Positive feedback from prospects and internal sales teams, • Clear progression into Senior SDR, Account Management, or Sales roles Why join? • Clear sales structure and realistic targets, • Supportive, commercially minded leadership, • A service that delivers real value to customers, • Room to grow with the business, not just hit dials and stall