Marketing Manager
2 days ago
Dewsbury
UNICAT Catalyst is a leading manufacturer and supplier of high-quality catalysts and adsorbent materials. We serve industries worldwide, including oil, gas, petrochemical, DRI, methanol, ammonia, and hydrogen. Our mission is built upon three core values: Innovative Catalyst and Process Technology Partner: We drive progress through cutting-edge solutions. Dedicated Collaboration: We work closely with partners to develop effective solutions. Adaptable and Flexible: We focus on enhancing customer profitability, sustainability, and efficiency. Employee Benefits: • Free eye test (free pair of glasses worth up to £50), • Yearly health check, • PAM Assist (Employee well-being programme), • Discretionary Annual bonus Scheme, • Death-in-service benefit (up to three times annual salary), • Pension (company matched up to 6%), • Onsite parking, • Additional Holiday Purchase Scheme (buy up to 5 extra days) Position: Marketing Manager Location: Dewsbury Hours: Monday - Thursday 08:30 - 17:00, Friday 08:30 - 16:00 Job Overview We are seeking a strategic, creative, and commercially minded Marketing Manager to lead marketing initiatives within the catalyst and oil & gas sector. You will be responsible for two direct reports, bringing our technical innovations to market through impactful campaigns, engaging content, and industry events, helping position our company as a trusted partner in the energy and refining industry. This is a hands-on role for someone who thrives on driving marketing strategy, producing compelling content, and delivering measurable business results without needing to be a technical expert. Key Responsibilities Strategy & Campaigns • Develop and execute a strategic marketing plan aligned with business objectives and market opportunities., • Plan and deliver multi-channel campaigns that build brand awareness, generate leads, and support commercial growth., • Track and report on campaign performance and ROI, using insights to optimise marketing activity., • Manage and work within an agreed marketing budget, ensuring efficient allocation of resources. Delivering Technical Content • Create, commission, and manage papers, case studies, reference materials and advertising campaigns., • Translate technical and product information from the internal team into engaging, accessible marketing content., • Ensure brand consistency and a compelling narrative across all communications channels. Events & Industry Engagement • Plan and deliver trade shows, conferences, webinars, and customer events to promote the products and services we provide., • Coordinate event logistics, manage suppliers, and work within budgets to maximise impact., • Innovate in event formats to strengthen engagement and elevate brand presence. Digital & Social Media Marketing • Manage and grow our online presence via LinkedIn and other relevant platforms., • Develop and maintain a content calendar to drive engagement., • Monitor analytics and use insights to continuously improve reach and engagement. Collaboration & Communication • Work closely with technical, sales, and leadership teams to ensure marketing initiatives support business goals., • Manage relationships with external agencies and suppliers, ensuring creative outputs meet objectives and budgets. Budget Creation & Management • Develop the annual marketing budget in alignment with company objectives and planned activities., • Forecast, track, and manage marketing spend across all channels, campaigns, and events., • Analyse budget performance regularly, identifying variances and implementing corrective actions., • Ensure all marketing investments deliver measurable value and adhere to financial guidelines and approvals. Preferred Skills and Qualifications Essential • 5+ years’ experience in B2B marketing, ideally in industrial, manufacturing, or energy sectors., • Strong experience in strategic marketing, campaign management, and brand development., • Excellent content creation skills, including papers, case studies, and digital campaigns., • Proven ability to plan and execute events and social media campaigns., • Experience working to and managing a marketing budget., • Excellent project management, organisation, and communication skills., • CIM Qualification., • Experience of people management. Desirable • Experience in marketing within the oil & gas, chemicals, or industrial sectors., • Familiarity with CRM or marketing automation tools (e.g., Salesforce). Personal Attributes • Creative, innovative, and commercially aware., • Strong communicator and confident brand ambassador., • Highly organised with excellent attention to detail., • Able to translate complex ideas into clear, engaging marketing content., • Collaborative team player who thrives in a fast-paced environment.