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ROLE PURPOSE: We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth. ROLE AND RESPONSIBILITIES: • Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies., • Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets., • Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions., • Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment., • Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates., • Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns., • Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking., • Audience Targeting: Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation., • Ad Creative Management: Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance., • Optimization & Scaling: Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI., • Retargeting & Funnels: Create retargeting strategies to nurture leads through the funnel—from awareness to conversion., • Analytics & Reporting: Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights., • Compliance & Best Practices: Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats. ESSENTIAL SKILLS AND EXPERIENCE: • Excellent written and spoken communication skills., • Bachelor's degree in marketing, advertising, or a related field (preferred), • Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry, • Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads, • Strong analytical skills with the ability to interpret data and make informed decisions., • Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques, • Familiarity with analytics tools such as Google Analytics and conversion tracking, • Ability to work effectively in a fast-paced, deadline-driven environment., • Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.

ABOUT TOSCA Tosca is a global leader in reusable packaging and pooling solutions that service the supply chain end to end. Re-use is the key word as Tosca facilitates moving away from single use packaging towards a circular model of reusable packaging with its robust portfolio of plastic containers, pallets, bins, crates and more. We focus on optimizing the flow of perishables, eliminating waste at every turn – product, packaging, labor and transportation waste. Our reusable plastic products improve the quality of product delivered, create more efficient supply chains, and are more sustainable than single-use packaging. We are currently seeking a Business Development Manager to support our Sales efforts at Tosca for the UK/Ireland region. This position is hybrid-based from our office in Dudley, UK. In this hunter-focused role, you will be responsible for identifying, developing, and closing new business opportunities to achieve revenue growth targets. You will identify potential clients, nurture relationships, and work cross-functionally to propose solutions that meet client needs. Responsibilities • Identify and qualify new business opportunities through prospecting, networking, market research, and lead generation, • Develop and execute strategic sales plans to penetrate target markets and accounts, • Nurture relationships and conduct discovery meetings to understand client needs, • Collaborate with internal teams to develop customized, compelling solution proposals, • Deliver product presentations and demos, handle objections, and negotiate terms, • Close new business deals that meet or exceed revenue quotas, • Develop content and materials to support lead generation and sales enablement, • Represent the company at conferences, trade shows and other events, • Provide input into marketing initiatives to improve lead quality, • Stay current on industry trends, competitor activities, and evolving customer needs Your profile You preferably hold a Bachelor’s degree in business management, economics, marketing, or a related field. You have approximately 3 years of proven experience in B2B sales and business development, including: • Demonstrated ability to identify and generate leads and sales opportunities, • Strong skills in negotiating and closing sales deals, • Ability to understand customer needs and tailor product offerings accordingly, • Competence in managing and expanding sales territories effectively, • Solid understanding of the market, industry trends, and competitive landscape You are experienced in using CRM software to manage customer interactions and sales processes. You are fluent in English; additional language skills are considered a plus. You have excellent interpersonal and communication skills, a strong work ethic, and self-motivation. You can work independently as well as collaboratively within a team. You are proficient in Microsoft Office applications. You are comfortable with a hybrid working model, with regular attendance at our office in Dudley (UK). You are willing to travel within the UK & Ireland up to 60% of the time. Our offer You will have a permanent contract with a competitive remuneration package and attractive sales incentive plan. We continuously invest in your personal and professional development through our training & coaching programs. You will join a dynamic and fast growing company that is part of a strong international group. We take pride in our green service and encourage our employees to participate in our growth and help us co-define the path to success. You will work in a fun environment with a supportive team that cares about each other and encourages collaboration at all levels. Interested in joining our company? We believe this is a really exciting opportunity for someone who is up for a fast-paced challenge and is eager to become an integral member of our team. Send us your CV in English to . We are looking forward to meeting you! Privacy Notice Your personal data will be processed by Tosca for recruitment purposes in accordance with GDPR and applicable local data protection laws. We value diversity and equal opportunity. Applicants are welcomed on the basis of their individual merits as we do not discriminate on the grounds of age, sex, disability, ethnic or racial origin, religion or belief, or sexual orientation. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. External recruitment services/agencies will not be used for this position.

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