Media Manager - Cycling Agency
2 days ago
Bath
SHIFT Active Media is looking for a Paid Media Manager to deliver best-in-class digital advertising campaigns for some of the world’s most exciting cycling brands. You’ll play a key role in our Media Planning & Buying team – owning the day-to-day management and performance of paid media campaigns across Google and Meta platforms. You’ll be responsible for building and optimising campaigns that drive measurable results – from product launches to ecommerce performance and brand awareness. You’ll bring strong platform knowledge, a sharp analytical mindset, and the ability to turn data into action. This is a great opportunity to work in a high-performance, passionate, and collaborative team at the forefront of cycling media. Campaign Management & Execution • Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram., • Support the development of campaign creative by briefing internal teams on platform requirements, messaging, and performance insights., • Monitor campaign performance and pacing daily, adjusting targeting, bids, budgets, and creative to deliver on KPIs. Analysis & Reporting • Use GA4, Looker Studio, and platform dashboards to analyse campaign performance and extract actionable insights., • Track key metrics such as ROAS, CPA, CTR, and new customer acquisition., • Build clear, concise reports that feed learnings back into planning. Strategic Contribution • Share performance insights and media recommendations with internal teams and clients., • Contribute to media planning discussions and campaign briefs., • Stay up to date with platform changes and emerging ad formats, sharing knowledge across the team. About you: • Proven experience in Google Ads and Meta advertising, • Strong planning and analytical skills - be able to make data-driven decisions, • Experienced in using reporting tools and platforms like Google Analytics, • Strong organisational and prioritisation skills, • Excellent written and verbal communication skills, • Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines, • Team Player, • Inherent interest in cycling and an outdoor lifestyle (preferred, not a requirement) Think you'd be a good fit so far? Send us your CV along with a covering letter to the email address below. DO NOT APPLY VIA LINKEDIN