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Role Overview The Commercial Manager will be responsible for overseeing the commercial strategy and business development activities of Global Recruitment Training Centre Limited across the United Kingdom and international markets. The role focuses on strengthening the organisation’s market position, expanding commercial partnerships, and promoting the company’s recruitment and training services to both international candidates and UK employers seeking global workforce solutions. The post holder will lead initiatives to generate new business opportunities, develop strategic partnerships, analyse labour market trends, and support organisations seeking international recruitment solutions in compliance with UK immigration and sponsorship frameworks. Key Responsibilities 1. Commercial Strategy and Business Growth • Develop and implement commercial strategies to expand the company’s recruitment and training services within domestic and international markets., • Identify new revenue opportunities, potential markets, and strategic partnerships to support business growth., • Establish and maintain relationships with employers, industry organisations, and recruitment partners to increase the company’s client base. 1. Client Relationship Management • Engage with UK employers to understand their workforce requirements and provide tailored international recruitment solutions., • Develop long-term commercial relationships with corporate clients, training institutions, and overseas recruitment partners., • Negotiate commercial agreements and service contracts with clients and partners. 1. International Recruitment Partnerships • Build strategic partnerships with overseas recruitment agencies, educational institutions, and training providers to attract skilled candidates for UK employers., • Coordinate with international partners to support candidate sourcing, recruitment campaigns, and workforce mobility initiatives. 1. Market Research and Commercial Analysis • Conduct market analysis to identify sectors experiencing labour shortages where international recruitment services may be beneficial., • Monitor recruitment industry trends, regulatory developments, and competitor activities to inform commercial decision-making., • Provide strategic recommendations to senior management based on market insights and performance data. 1. Employer Engagement and Service Promotion • Promote the organisation’s recruitment and training services to businesses seeking international talent solutions., • Support employer awareness initiatives relating to workforce planning, international recruitment, and UK sponsorship frameworks., • Represent the company at industry events, networking forums, and business development meetings. 1. Operational Coordination and Reporting • Collaborate with recruitment consultants, marketing teams, and senior management to ensure commercial objectives align with operational delivery., • Monitor business performance metrics including client acquisition, revenue generation, and partnership outcomes., • Prepare commercial reports and strategic updates for senior management. Skills and Experience • Proven experience in commercial management, business development, or recruitment services., • Strong understanding of international recruitment markets and workforce solutions., • Excellent client relationship management and negotiation skills., • Ability to analyse market trends, commercial data, and sector workforce needs., • Strong communication, stakeholder engagement, and strategic planning abilities.

About the Company Best Recruitment Agency Ltd is a UK-based student recruitment and education consultancy. The company supports prospective students with education-related enquiries, application processes and recruitment activity and develops relationships with universities, colleges and other education-sector organisations. Job Purpose The Marketing Manager will develop and implement the company's UK and international student recruitment marketing strategy, manage campaign and lead-generation activity, monitor performance and coordinate creative output supporting education recruitment activities. Main Duties and Responsibilities · Develop and implement UK and international student recruitment marketing strategy. · Research target student markets, competitors and recruitment trends. · Plan integrated digital, social-media and offline campaigns and establish KPIs. · Manage agreed marketing budgets and lead-generation strategy. · Monitor enquiries, leads, conversion data and campaign performance. · Prepare management reports and recommendations. · Develop brand positioning and coordinate the Graphic & Multimedia Designer's campaign output. · Coordinate marketing activity relating to education providers, recruitment events and international markets. Qualifications, Skills and Experience Applicants should have substantial relevant marketing experience; digital marketing, advertising and lead-generation knowledge; market research and analytical capability; commercial awareness; and communication, leadership and project-management skills. A relevant degree or equivalent professional experience is desirable.

Assess client marketing requirements, target audiences, budgets and campaign objectives and translate them into clear marketing briefs. Develop tailored campaign plans, service proposals, timelines and delivery requirements for each client account. Manage the external marketing team, allocate work and coordinate content, design, social media, digital advertising and campaign delivery. Review campaign materials, progress and outputs to ensure they meet the agreed brief, budget, quality standards and deadlines. Analyse campaign performance, customer response and client feedback and recommend changes to improve results. Maintain oversight of client accounts, manage changes in scope and ensure agreed marketing services are delivered effectively. Prepare performance reports and recommendations for management and identify opportunities for additional client work.

Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.