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Paid Social Manager About Us MRS Digital is a fast-growing, award-winning digital marketing agency with a strong focus on innovation, collaboration, and delivering exceptional results for our clients. We’ve built an environment where people thrive, enjoy their work, and grow professionally. As we expand our Paid Media offering, we’re looking for an experienced Paid Social Manager to lead and scale this area of the business. The Role of the Paid Social Manager As our Paid Social Manager, you will take ownership of paid social strategy and execution across multiple platforms, driving performance and growth for a diverse portfolio of clients. You’ll work closely with our PPC team and other specialists to deliver integrated campaigns that achieve outstanding ROI. In addition to managing campaigns, you’ll provide mentorship and guidance to junior team members, helping them develop their skills and confidence in paid social. This is a fantastic opportunity for someone passionate about paid media, looking to make a big impact in a growing agency and progress quickly as the team expands. Key Responsibilities of the Paid Social Manager • Develop and implement paid social strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Snapchat., • Manage and optimise campaigns to achieve KPIs including CPA, ROAS, and engagement metrics., • Conduct audience research, competitor analysis, and creative testing to maximise campaign performance., • Oversee budgets and ensure campaigns are pacing correctly., • Write compelling ad copy and collaborate with designers on creative assets., • Monitor tracking and attribution, ensuring accurate reporting via tools like Google Analytics and Tag Manager., • Provide clear, insightful reporting and recommendations to clients., • Mentor and support junior team members, sharing best practices and fostering a culture of learning., • Stay ahead of industry trends and platform updates to keep campaigns innovative and effective. Essential Skills & Experience for the Paid Social Manager • 4+ years’ hands-on experience managing paid social campaigns, ideally agency-side., • Proven track record of delivering successful, scaleable strategies across multiple social platforms., • Expert knowledge of Facebook Business Manager and other major social ad platforms., • Strong analytical skills with experience optimising campaigns for CPA and ROAS., • Proficiency in Google Analytics, Tag Manager, and advanced Excel reporting., • Excellent communication skills for client-facing interactions., • Highly organised, detail-oriented, and able to manage multiple projects simultaneously., • Experience mentoring or supporting junior colleagues. Nice to Have for the Paid Social Manager • Experience with DSPs (e.g., DoubleClick, Amazon AAP)., • Knowledge of creative display planning and UX/UI best practices for landing pages., • Familiarity with broader digital channels (SEO, PPC) and how they integrate with paid social. Key Attributes for the Paid Social Manager • Self-motivated and proactive., • Positive, enthusiastic, and adaptable in a fast-paced environment., • Passionate about paid media and continuous learning. Just some of the many benefits ❤️ Vitality health and well-being support ⏰ Flexible working hours 🏆 Added long-term service benefits 💁🏽 A collaborative, creative and inspiring working environment 🎂 Birthdays off 💃 Regular company events and socials • 📩 Sound like your kind of agency? Polite Notice - We do not use Recruitment Agencies

Marketing Executive – B2B Farnborough - Hybrid Salary up to £37k We are recruiting for a Marketing Executive on behalf of our client, a leader in the B2B technology and engineering sector. This hybrid working role near Farnborough offers the chance to shape international marketing campaigns across the UK, Ireland, and Singapore. ABOUT THE ROLE: In the role, you'll undertake a wide range of marketing activities across the marketing mix including event management, website maintenance, social media and the production of marketing collateral. DUTIES & RESPONSIBILITIES • Deliver events, webinars and networking activities., • Update website content and track leads., • Create content for marketing campaigns., • Manage social media across key markets., • Deliver email campaigns and reporting., • Maintain CRM data and customer enquiries., • Support marketing projects and performance REQUIRED SKILLS

Job Title Social Media Manager Germany Job Description Job Title TikTok social media manager lead for Germany. Digital Marketing/Media Deep expertise in full social eco-system; paid, organic, influencer, commerce Passion for content with experience in content briefing, planning and optimization

Key Responsibilities Design and manage engaging marketing campaigns across digital, direct, and in-person channels Create high-quality proposals, presentations, sample packs, and targeted outreach materials Oversee social media content and quick-turn communications Develop and refine the mar

This role will involve coordinating marketing events, managing digital content, and providing operational support to enhance brand visibility and client engagement. Website & Content Management: Maintain and update website content to ensure it is relevant and engaging. Social Media & Digital Presenc

Digital Marketing/Media *Deep expertise in full social eco-system; paid, organic, influencer, commerce *Passion for content with experience in content briefing, planning and optimization *Agency incl TSP management is a plus German Native + Business Fluent in English – a must Excellent

This role involves content creation, social media management, SEO, email marketing, and data analytics.It supports B2B marketing activities and requires strong organizational skills.

SALES EXECUTIVE* Ready to take the next step in your sales career? We're working with a well-established international B2B media business that's looking for a driven Sales Executive to join their growing team. This is a fantastic opportunity for someone with 1-2 years' sales experience who's keen to develop their skills, take on more responsibility, and gain exposure to global markets. Salary c.£24K-£25K depending on experience + uncapped OTE + paid parking + social/charity events throughout the year Key responsibilities for the Sales Executive will include, Sell integrated marketing solutions across print, digital, e-newsletters, webinars, and events Build and manage relationships with clients across international markets Proactively identify and win new business opportunities Develop and manage your own sales pipeline and database Progress into owning accounts and creating tailored sales packages Attend international exhibitions and conferences (Europe, USA & beyond)This Sales Executive role would suit someone with the following, Has 1-2 years' experience in a sales or commercial role Is confident speaking with clients and building relationships Is organised, proactive, and target-driven Wants to learn, grow, and take ownership of their work Is excited by the opportunity to travel internationally Well-presented with strong written and verbal communication skills A professional and personable approach A full UK driving licenceIn return you can expect, Uncapped commission with monthly payouts Structured mentoring and development from senior leaders Opportunities for international travel A supportive, close-knit team culture Regular social and charity eventsThis is a brilliant opportunity to build on your existing sales experience within a company where you can earn well, travel, and genuinely progress

Marketing Executive – B2B Farnborough - Hybrid Salary up to £37k We are recruiting for a Marketing Executive on behalf of our client, a leader in the B2B technology and engineering sector. This hybrid working role near Farnborough offers the chance to shape international marketing campaigns across the UK, Ireland, and Singapore. ABOUT THE ROLE: In the role, you'll undertake a wide range of marketing activities across the marketing mix including event management, website maintenance, social media and the production of marketing collateral. DUTIES & RESPONSIBILITIES Deliver events, webinars and networking activities. Update website content and track leads. Create content for marketing campaigns. Manage social media across key markets. Deliver email campaigns and reporting. Maintain CRM data and customer enquiries. Support marketing projects and performance REQUIRED SKILLS Previous marketing experience preferred. Strong written and verbal communication skills. Proficient in MS Office, CRM and digital marketing tools. Familiarity with WordPress desirable. Highly organised with strong time management skills. Self-starter with ability to prioritise effectively. Willing to learn new marketing platforms and systems. SALARY & BENFITS: Salary up to 37k Hybrid working - 2 days from home Free on site parking Full benefits package on offer Fantastic opportunity to progress within the Marketing team TO APPLY Please send your CV in strict confidence or apply directly to this posting. ALTERNATE TITLES Marketing Executive | B2B Marketing Executive | Marketing Communications Executive | CV Screen Ltd acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the Privacy Policy which can be found on the CV Screen website. (url removed)

Digital Communications Officer Reports to: Head of External Communications Location: Farnborough OR London Function: Communication and Marketing Team THE ROLE As digital communications officer at ADS, you’ll work as part of a busy communications team, delivering digital communications to our members in the South West, Scotland and Northern Ireland. As the trade association for the UK’s aerospace, defence, security and space industries, your work will help shape our relationship with our members locally. In particular, you’ll work across our range of digital channels, including industry-leading newsletters, social media channels and our website. Our ideal candidate is a proactive team player with some experience in communicating to a wide variety of audiences. You’ll have an eye for detail and storytelling abilities to ensure the continued success of the ADS brand. You will report directly to the Head of External Communications, working closely with the Directors of our Regional offices, as well as the Director of External Affairs for ADS Regions. Please note that regular domestic travel to ADS’ regional offices will form part of this role, and all travel expenses will be reimbursed. THE CANDIDATE We are looking for a proactive and organised communications professional with either relevant qualifications or experience in a marketing or communications role. You will be confident managing multiple projects simultaneously, prioritising effectively and delivering high-quality outputs within a fast-paced, stakeholder-driven environment. You will be an excellent communicator with strong interpersonal skills, capable of building relationships across teams and adapting your approach for different audiences. With exceptional copywriting ability, you will produce clear, engaging content across a range of formats, maintaining a high level of accuracy and attention to detail. You will also have a good understanding of social media platforms and digital channels, with the ability to support and enhance online engagement. A genuine interest in the ADS sectors is important, alongside a willingness to develop your knowledge further. THE CONTRACT Contract: Permanent, full-time role, Monday to Friday, 37.5 hours per week Location: Hybrid working, with 3 days in the London/Farnborough office and 2 days working from home Benefits: Bonus, pension, private health insurance, life insurance, season ticket loan, cycle to work scheme, 9-day fortnight, hybrid working, extended remote working, enhanced parental leave, 28 days’ annual leave, the option to buy additional annual leave, and additional annual leave for long service

Our client is seeking a dynamic and results-driven Sales Executive to join their team. The successful candidate will be responsible for exceeding sales targets, managing a portfolio of accounts within the target market, and driving new business opportunities. The role requires a focus on building relationships, generating leads, and executing daily sales and marketing activities. Company Benefits: • Holiday Entitlement: Enjoy 20 days of holiday to start, with an additional half or full day added each year, up to a maximum of 25 days Key Responsibilities: • Achieve Monthly GP Target., • Make sales calls daily, focusing on both existing accounts and new prospects., • Conduct at least one client visit per month to pre-profiled, likely repeat business customers and prospects, generate at least two Enterprise leads per month., • Mail personalised marketing materials (hard copy/email) to a minimum of 100 accounts each month., • Register 60-100 quotes per month, closing at over 50%., • Build an Enterprise-specific GP pipeline valued at approximately four times your monthly sales target., • Build a general sales GP pipeline valued at more than six times your monthly sales target., • Sign up at least two new credit account customers per month, ensuring they complete the online credit application., • Start the day by proactively contacting all sales call follow-ups and system alerts, avoiding distractions., • Prioritise telesales during these windows whenever not out in the field, utilise this time for admin, planning, and marketing activities., • Calls should be aimed at IT decision-makers in both prospective and existing accounts., • Gather key information on customer infrastructure needs, plans, budgets, vendor preferences, user numbers, and strategic direction (e.g., in-house/cloud)., • Inform clients about the full range of products and services, attempting to close deals, generate quotes, and secure up-sells., • Consolidate calls with personalised and informative follow-up emails., • Regularly clear backorders and promptly escalate issues to Customer Services., • Regularly review and manage vendor registrations while proactively managing contract renewals and follow-up on sales leads., • Maximise efficiency by leveraging Business Intelligence (BI) tools., • Provide accurate sales forecasts as required., • Study to achieve necessary manufacturer accreditations. Experience and Skills Requirements • Demonstrated success in IT sales, including strong communication skills with decision-makers and experience in deal negotiation., • Ability to identify opportunities, close deals, and develop long-term business relationships., • Solid understanding of business needs, budgeting, and IT infrastructure., • High motivation, attention to detail, and a "can-do" attitude., • Excellent ability to prioritise tasks and avoid distractions, including mobile phones and social media., • Strong personal presentation, time management, and reliability. Desirable: • Experience with SAP Business One., • Proficiency in Microsoft Office Suite., • Understanding of IT network components and how they function within a business context. If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted

Our client is a long established and an award-winning law firm providing specialist legal services for multi-national organisations, entrepreneurial businesses and individuals. They are now seeking an experienced Business Development Professional to join their team. You will work closely with the head of department to identify new opportunities within mid-market and global organisations, utilising your excellent interpersonal skills and your flair to growing professional relationships, you will contribute to the firms ongoing growth and success and will be rewarded with a bonus. About the Role • Identify new opportunities and to arrange and lead meetings with the relevant contact(s), • Secure revenue streams with new clients / referral partners, working with the relevant fee earner during the negotiation phase, • Develop and maintain strong relationships with existing clients and referrer base, • Analyse the department and the firms key BD data, identifying areas for growth / improvement, • CRM management and accurate record keeping, • Research key sector events to attend and network, • Advise and train partners and fee earners on BD skills, lead generation, and relationship management, • Collaborate with cross functional teams – Marketing and BD head on department brochures, pitch documents, ensuring they remain up to date and relevant, • You are comfortable in a target driven environment Qualification & Skills • Full UK driving license, • Excellent interpersonal skills with the ability to build and maintain effective relationships., • Adaptable and able to thrive in a fast-paced, dynamic environment., • At least 5 year track record of successful business development, either in a law firm or similar professional services environment, • Proactive approach and results orientated., • Strong communication, presentation and negotiation skills., • Proficient in IT and social media. Benefits • Competitive salary based on experience., • Generous bonus., • Free car parking for your convenience., • Comprehensive benefits package, • Hybrid working

Our client is a long established and an award-winning law firm providing specialist legal services for multinational organisations, entrepreneurial businesses and individuals. They are now seeking an experienced Business Development Professional to join their team. You will work closely with the head of department to identify new opportunities within the mid-market and global Real Estate organisations, utilising your excellent interpersonal skills and your flair to growing professional relationships, you will contribute to the firms ongoing growth and success and will be rewarded with a bonus. About the Role • Identify new opportunities and to arrange and lead meetings with the relevant contact(s), • Secure revenue streams with new clients / referral partners, working with the relevant fee earner during the negotiation phase, • Develop and maintain strong relationships with existing clients and referrer base, • Analyse the department and the firms key BD data, identifying areas for growth / improvement, • CRM management and accurate record keeping, • Research key sector events to attend and network, • Advise and train partners and fee earners on BD skills, lead generation, and relationship management, • Collaborate with cross functional teams – Marketing and BD head on department brochures, pitch documents, ensuring they remain up to date and relevant, • You are comfortable in a target driven environment Qualification & Skills • Full UK driving license, • Real Estate law or similar Industry Experience, • Excellent interpersonal skills with the ability to build and maintain effective relationships., • Adaptable and able to thrive in a fast-paced, dynamic environment., • At least 5 year track record of successful business development, either in a law firm or similar professional services environment, • Proactive approach and results orientated., • Strong communication, presentation and negotiation skills., • Proficient in IT and social media. Benefits • Competitive salary based on experience., • Generous bonus., • Free car parking for your convenience., • Comprehensive benefits package, • Hybrid working

Kickstart Your Sales Career in Digital Media Talent Guardian is partnering with a thriving, well-established out-of-home media business to find a driven Sales Executive to join their expanding local sales team in Aldershot. If you're ambitious, people-focused, and excited by the idea of building a rewarding career in media and advertising—this could be your perfect next move. Why This Role? You’ll be selling cutting-edge digital advertising solutions to local businesses, starting within premium health and fitness environments. With full training, ongoing support, and uncapped commission, you’ll have everything you need to succeed—and grow fast. What You’ll Be Doing This is more than just sales—it’s about building partnerships and making an impact. Win new business and develop long-term client relationships Manage the full sales cycle—from prospecting to closing deals and growing accounts Connect with local business owners and decision-makers Deliver tailored advertising solutions that genuinely add value Keep your pipeline active with high-quality outbound activity Represent the brand with professionalism and energy What We’re Looking For You don’t need loads of experience—just the right mindset. Ambitious, target-driven, and motivated by earning potential A confident communicator, both on the phone and face-to-face Interested in media, marketing, or advertising Organised, self-motivated, and proactive Strong relationship-builder with a “hunter-farmer” approach Comfortable managing your own pipeline and workload What’s In It For You? Uncapped commission – your earnings reflect your success Clear progression path – grow your career quickly Full training & ongoing coaching – learn from the best 22–25 days holiday (increasing with service) Subsidised gym membership Workplace pension scheme Free on-site parking Company events + annual ski trip Ready to Apply? If you’re ready to build a career in sales with real earning potential and progression, get in touch with Talent Guardian today for a confidential chat

Our client is a long established and an award-winning law firm providing specialist legal services for multi-national organisations, entrepreneurial businesses and individuals. They are now seeking an experienced Business Development Professional to join their team. You will work closely with the head of department to identify new opportunities within mid-market and global organisations, utilising your excellent interpersonal skills and your flair to growing professional relationships, you will contribute to the firms ongoing growth and success and will be rewarded with a bonus. About the Role • Identify new opportunities and to arrange and lead meetings with the relevant contact(s), • Secure revenue streams with new clients / referral partners, working with the relevant fee earner during the negotiation phase, • Develop and maintain strong relationships with existing clients and referrer base, • Analyse the department and the firms key BD data, identifying areas for growth / improvement, • CRM management and accurate record keeping, • Research key sector events to attend and network, • Advise and train partners and fee earners on BD skills, lead generation, and relationship management, • Collaborate with cross functional teams – Marketing and BD head on department brochures, pitch documents, ensuring they remain up to date and relevant, • You are comfortable in a target driven environment Qualification & Skills • Full UK driving license, • Excellent interpersonal skills with the ability to build and maintain effective relationships., • Adaptable and able to thrive in a fast-paced, dynamic environment., • At least 5 year track record of successful business development, either in a law firm or similar professional services environment, • Proactive approach and results orientated., • Strong communication, presentation and negotiation skills., • Proficient in IT and social media. Benefits • Competitive salary based on experience., • Generous bonus., • Free car parking for your convenience., • Comprehensive benefits package, • Hybrid working

Strong media agency or media-led consultancy background within MMM, effectiveness or marketing science. A leading media agency is hiring a senior Marketing Science leader to help shape the future of analytics, effectiveness and measurement across some of the most recognised consumer brands in the ma

Progressive Media Investments is a global publisher, home to some of the most influential and historic brands in media, including. Support social media marketing efforts with content creation. This role is ideal for an experienced Marketing Executive ready to progress into a Junior Manager role, tak

The role focuses on planning, producing, and scheduling social media content, capturing engaging photo and video content, and designing marketing materials. A prominent recruitment agency is seeking a Part Time Marketing Assistant to join a dynamic team in North Leeds. Applicants should have experie

It is important to note this role is not focused on brand creative development and does not replace agency‑led creative or large‑scale marketplace expansion resources—instead, it is dedicated to executional excellence and performance optimisation in paid media. Manage and optimise paid media a

Cooper & Hall Limited is offering an exciting graduate scheme in media starting October 2026 in London. This one-year program provides roles in editorial, marketing, sales, or events, allowing graduates to develop vital skills and build professional relationships.

As Social Media & Marketing Manager, you’ll take the lead on evolving our global social presence. Social Media & Marketing Manager - London. We’re looking for a Social Media & Marketing Manager to join DICE and transform our channels into the most exciting feeds in live entertainment.

Exposure to all aspects of social media marketing. The internship provides an exciting opportunity to work for a British body care brand and gain experience in social media and marketing. Tracking social media performance.

ZAVA is seeking a Commercial Marketing Manager in Greater London to lead a multi-million-pound marketing budget, focusing on the Superdrug Online Doctor partnership. The ideal candidate will have strong experience in paid media across multiple channels and be highly data-driven.

Social Media & Marketing Executive. Social Media & Marketing Executive. Write engaging copy for social media, newsletters, and marketing communications.

A dynamic media company in Greater London is offering a 6-month internship starting in January in their marketing department. As an intern, you'll engage in planning email marketing campaigns, analysis, and collaboration with a high-performing team.

We are particularly interested in applicants with advanced education, training, or experience in marketing, media, communications, healthcare, or other related fields. Edit basic video and photo content for social media use. Support distribution of printed marketing materials (posters, flyers, leafl

Create and implement a comprehensive social media marketing strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Co-Founder. Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the

Akabo Media is one of the fastest-growing B2B events and media businesses in the UK, with a portfolio that includes IntraLogisteX, Supply Chain Excellence Awards, Logistics Manager, Road User Charging and Aurora Insights. Working with partners, associations and media organisations. Help build a high

Christy Media Solutions is seeking an experienced Digital Marketing Manager located in the United Kingdom to lead the planning, execution, and optimisation of global online commercial programmes. This senior role requires 8+ years of experience in digital marketing, particularly in fast-moving techn

Candidates should have experience in business development within a media or marketing environment and be skilled in client engagement. PA Media is seeking a Business Development Manager to drive growth in their newly integrated PR & Marketing Services division. This role focuses on building client r

A dynamic media and conference firm in Greater London is offering a 6-month internship starting in January. This opportunity is perfect for aspiring entrepreneurs who want to gain hands-on experience in a fast-paced marketing department. Interns will assist in planning email marketing campaigns, com

Junior Marketing Executive## LocationRemote, with occasional travel to our Manchester and Preston spaces## Salary£25-28k per annum, depending on experience## Employment TypeFull-time, permanent## DepartmentMarketing## Reporting ToMarketing Department Lead## About the RoleWe’re looking for a curio

An exciting opportunity has arisen for a Marketing Executive to join us to develop and integrate marketing campaigns for our upcoming webinars. Who are we looking for? The perfect candidate will be an enthusiastic, passionate, organised Marketing Executive keen to move into a progressive, successful

The ideal candidate has 3–5 years of hands-on experience in paid media, preferably in an agency, and is comfortable managing budgets and analyzing data. Tribal Recruitment is looking for a Performance Marketing Manager in Greater London to lead multi-channel campaigns and optimize performance acro

As the Growth Marketing Manager, you will have deep knowledge of CRM management as well as agency / SaaS marketing experience, B2B sales and marketing growth processes. Are you ready to be a changemaker in performance marketing? Do you have knowledge of CRM Management? Are you a positive and persist

PECT is seeking a Marketing & Social Media Trustee to lead the communications strategy and promote urban rewilding initiatives. The successful candidate will have a strong background in marketing and social media, and a passion for equity and inclusion.

We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth. Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic,

They’re now looking for an experienced and strategic Marketing Manager with a deep passion for beauty, culture, and storytelling. Develop the campaign strategy across all owned channels, with a heavy focus on earned media ensuring all initiatives ladder up to the overarching brand and company stra

A world-class b2b events business seeks a Marketing Manager to plan and execute marketing strategies withintheir industry leading Telecoms/Media eventsportfolio. As a Marketing Manager within this fast paced marketing department, you will take ownership of 5 leading b2b conferences/exhibitions in th

A passion for marketing and an interest in driving tangible results through digital marketing. Coordinate with artists teams for creative approvals, announcement timelines, and marketing efforts to drive ticket sales. Posting across Labyrinth’s social media channels including Instagram, TikTok, Fa

This role requires previous experience in social media and digital marketing, strong copywriting skills, and a proactive approach to creative problem-solving. United Cerebral Palsy of Georgia is seeking an enthusiastic Social Media & Digital Marketing Manager to join their team on a maternity cover

Havas Media Group Spain SAU is seeking a Marketing Executive in London for their Havas Archway program.

GetGround Group is looking for a Performance Marketing Manager to manage and optimize their paid acquisition campaigns across platforms like Google and Meta. The ideal candidate will have strong analytical skills and experience in data-driven marketing, capable of designing experiments to drive grow

This is a hands‑on and varied role, ideal for someone looking to develop a career in digital marketing and social media within the hospitality and food industry. Good understanding of social media platforms, digital marketing, trends, analytics, and audience engagement. Ideally educated to degree

Kindred | Marketing Recruitment Specialists is seeking an Account Executive / Senior Account Executive to join a dynamic PR agency in London. This hybrid role involves managing B2B PR campaigns, building media relationships, and contributing to strategic communications for a diverse range of clients

Ideal candidates should have a background in social media or digital marketing, alongside strong written skills. Internwise is offering an internship focused on developing marketing strategies for the film 'I Am Belmaya'. The role spans 1–2 days a week for 3–5 months, involving social media mana

Leyland SDM is seeking a Senior Marketing Executive to lead marketing campaigns and oversee social media and digital advertising activities. You will work closely with the Head of Marketing and have the opportunity to mentor junior team members, contributing significantly to the success of the marke

Greater London seeks a Senior Marketing Executive to lead high-performing marketing campaigns for BBC Gardeners’ World Events and Good Food Shows. The ideal candidate will have over 3 years of marketing experience, emphasizing digital marketing, campaign management, and performance analytics.