City of London
Sales Director, B2B Events/ London / Hybrid / £60,000-80,000 base, £150,000 Y1 OTE A leading international B2B events and intelligence organisation is seeking an experienced Divisional Sponsorship Sales Director. This is a senior leadership role with responsibility for driving sponsorship revenue across a strategic portfolio of conferences, digital events, and integrated campaigns. You will play a critical role in shaping commercial strategy, leading and developing a high-performing sales team, and building long-term partnerships with senior stakeholders across enterprise organisations, SMEs, government bodies, and solution providers. Key Responsibilities • Provide senior sales leadership across multiple sponsorship campaigns (live, digital, and hybrid formats), • Lead, manage, and develop a team of up to 5 sponsorship sales professionals against ambitious growth targets, • Own and deliver divisional sponsorship revenue performance, consistently hitting and exceeding targets, • Build and maintain long-term strategic relationships with key clients and partners, • Drive the commercial development of established portfolios and emerging capability areas, • Design and implement divisional sponsorship revenue strategy aligned with wider business objectives, • Work closely with marketing, content, and operations teams to optimise product-market fit and commercial outcomes, • Deliver structured coaching, mentoring, and professional development to build future sales leadership capability, • Lead cross-team training initiatives to improve sales skills, knowledge, and processes, • Implement sales productivity and performance improvement initiatives, • Conduct regular forecasting, pipeline reviews, and performance reporting with senior leadership, • Contribute to product innovation and the development of new commercial opportunities About You • Proven senior B2B sales leader with experience managing high-value sponsorship, media, events, or solutions-based sales, • Strong track record of delivering and exceeding revenue targets in complex, consultative sales environments, • Experience selling into government, highly regulated, or enterprise B2B sectors is desirable, • Confident people leader with a passion for coaching, developing, and scaling sales teams, • Strategic thinker with strong commercial acumen and the ability to lead from the front, • Comfortable engaging at C-suite and senior decision-maker level, • Highly organised, data-driven, and commercially focused What’s On Offer • Competitive base salary of £60,000–£80,000, depending on experience, • Year 1 OTE £150,000+, with strong YoY growth potential, • Uncapped commission and override scheme, • Opportunity to lead a strategically important events and sponsorship portfolio, • Clear scope for progression within a growing international organisation, • Hybrid working model and a collaborative, high-performance culture Sales Director, B2B Events/ London / Hybrid / £60,000-80,000 base, £150,000 Y1 OTE