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Start Date: To be agreed (as soon as possible) Working Hours: Full Time Job Location: Loughborough, Leicestershire Remuneration: £36,000 - £44,000 per annum About Vectare: Vectare is an award-winning transport consultancy and technology company, supplying educational establishments, corporate clients, and the public sector with creative solutions to enhance their transport provision. We’re a young company, founded in 2016, which means we’re innovative, agile and a fun place to work. Our small team works to the highest standards and we expect everybody to focus on high quality service delivery and attention to detail. Description Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare. In this role, you will own the demand generation strategy and execution across Vectare, covering the globe.. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team. Responsibilities • Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare., • Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans., • Partner with Product Marketing, Events and Brand & Community teams to localise product launches, events and other marketing efforts through social media, blogs, videos, and other channels., • Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot., • Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact., • Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth., • Measure and report on marketing performance, using insights to optimise ROI and improve lead quality., • Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness. Requirements Skills & Experience • 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries., • Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue., • Expertise in planning and executing campaigns that address customer needs., • Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team., • Strong copywriting and campaign creation skills., • A degree in Marketing, Communications, or a related field is preferred. Capabilities & Attributes • Strong project management skills, with the ability to prioritise and manage multiple initiatives., • Ability to translate customer insights and sales feedback into impactful marketing strategies., • Quick learner with a strong understanding of education trends and customer pain points., • Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team., • A proactive, creative, and data-driven mindset with a focus on delivering results. Success Metrics • Marketing-source pipeline generated., • Pipe-to-spend ratio., • Excellent alignment between marketing and sales efforts. This is an exciting opportunity to join a dynamic team and contribute to the growth and success of the business. If you’re ready to make a difference, we’d love to hear from you!