Senior Product Marketing Manager
11 hours ago
Loughborough
Senior Product Marketing Manager is responsible for defining global product marketing strategy, positioning and messaging across Faria's product portfolio, ensuring we clearly communicate product value and bring our products to market effectively. The role owns the central foundations of product marketing, including Ideal Customer Profiles (ICPs), buyer personas, value propositions, competitive positioning and global go-to-market (GTM) strategy. Working closely with Product, Marketing, Sales and Regional Product Marketing Managers (RPMMs), the role ensures global strategy is translated into effective regional execution. While the Senior Product Marketing Manager establishes the overarching strategy, messaging and frameworks, RPMMs adapt these for their markets and regional Sales Drive Teams. The role will also lead central product marketing projects, coordinate global launch readiness and develop the messaging, assets and frameworks required to support pipeline generation, product adoption and revenue growth. • Product: Roadmaps, development, releases and customer needs., • Regional Product Marketing Managers: Regional GTM, messaging, execution and market insight., • Demand Generation: Campaigns, pipeline generation and performance., • Sales & SDRs: Commercial priorities, customer needs and competitive feedback., • Sales Enablement: Partnership on product messaging, product knowledge, competitive insight and the development of effective sales enablement resources., • Content & Digital/Web: Product content, website messaging and collateral., • Customer Experience: Adoption, engagement and customer insight., • Marketing Leadership: Global strategy, priorities and performance., • Develop and maintain global product positioning, messaging and value propositions across Faria's product portfolio., • Define and refine global ICPs, buyer personas, customer journeys and segmentation in collaboration with Product, Sales and regional teams., • Establish clear, differentiated product messaging that communicates customer benefits and competitive advantages., • Ensure product marketing strategy aligns with company objectives, product roadmaps and commercial priorities., • Apply a They Ask, You Answer approach to ensure messaging addresses customer questions, challenges and buying considerations., • Develop global messaging frameworks and guidance for RPMMs to adapt to regional market needs., • Develop global GTM strategies and frameworks for new products, features and significant product developments., • Work with Product to understand roadmaps, customer problems and commercial opportunities, translating these into compelling market propositions., • Lead the product marketing elements of launch planning, including positioning, messaging, target audiences and core assets., • Coordinate with Product, Marketing, Sales Enablement and regional stakeholders to ensure launch plans are aligned and teams have the information they need., • Equip RPMMs with the strategy, messaging and resources required to develop and deliver regional GTM plans., • Partner with Sales Enablement on the product knowledge and commercial readiness required to support launches., • Review launch performance and feedback to continuously improve future launches., • Own core product marketing messaging, positioning, value propositions and product collateral across Faria's portfolio., • Ensure core product content, website messaging, feature updates and release communications are accurate, consistent and customer-focused., • Translate complex product capabilities into clear, compelling commercial messaging., • Partner with Content, Digital/Web and Sales Enablement to ensure product messaging and materials effectively communicate product value., • Support Sales Enablement with product expertise, competitive insight, messaging frameworks and source materials to inform sales tools, training and enablement programmes., • Work with RPMMs to ensure central product marketing materials can be adapted effectively for regional markets., • Use customer feedback and Sales insight to continuously improve product messaging and supporting materials., • Proven experience in Product Marketing, ideally within B2B SaaS or technology., • Strong understanding of product positioning, messaging, value propositions and GTM strategy., • Experience developing ICPs, buyer personas, customer segmentation and competitive positioning., • Ability to translate complex products into clear, compelling commercial messaging., • Experience developing product marketing collateral, launch plans and sales enablement materials., • Strong project management, analytical and problem‑solving skills., • Excellent communication and stakeholder management skills, with the ability to influence cross‑functional teams., • Commercially minded, with an understanding of how product marketing contributes to pipeline, revenue and customer growth., • Comfortable working across global and regional teams in a matrix environment., • Experience working across multiple products and international markets., • Experience leading global GTM strategies and product launches., • Experience in education technology or a multi‑product SaaS business., • Familiarity with They Ask, You Answer or similar customer‑led marketing approaches., • Proven experience in Product Marketing, ideally within B2B SaaS or technology., • Strong understanding of product positioning, messaging, value propositions and GTM strategy., • Experience developing ICPs, buyer personas, customer segmentation and competitive positioning., • Ability to translate complex products into clear, compelling commercial messaging., • Experience developing product marketing collateral, launch plans and sales enablement materials., • Strong project management, analytical and problem‑solving skills., • Excellent communication and stakeholder management skills, with the ability to influence cross‑functional teams., • Commercially minded, with an understanding of how product marketing contributes to pipeline, revenue and customer growth., • Comfortable working across global and regional teams in a matrix environment., • Experience working across multiple products and international markets., • Experience leading global GTM strategies and product launches.Experience in education technology or a multi‑product SaaS business., • Familiarity with They Ask, You Answer or similar customer‑led marketing approaches., • Quality and consistency of global product positioning, messaging and value propositions., • Successful development and execution of global GTM strategies and product launches., • Effective adoption of central messaging, frameworks and assets by regional teams., • Contribution to pipeline and revenue objectives., • Effectiveness of competitive positioning and product marketing support for Sales Enablement., • Quality of customer and market insight informing product marketing decisions., • Successful delivery of central projects and cross‑functional initiatives., • Improved alignment and collaboration between Product, Marketing, Sales and regional teams., • We are looking for a strategic, commercially minded and customer-focused Product Marketing professional who can clearly articulate the value of our products and differentiate them in the market., • You will combine strategic thinking with a hands‑on approach, translating complex product capabilities and customer insight into compelling messaging, effective GTM strategies and practical resources for our commercial teams., • You will be confident bringing Product, Marketing, Sales and regional stakeholders together around shared priorities, while balancing global consistency with regional relevance., • Crucially, you will establish the global product marketing foundations that enable our RPMMs to deliver effective regional execution and measurable commercial impact. All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex. Please note: Only shortlisted candidates will be contacted due to a high volume of applicants. • Competitive salary based on experience, with performance bonuses based on KPIs, • Monthly Health & Wellness Allowance, • Team socials, • Support with qualification studies, • Professional Development opportunities, • Unlimited book budget, • Competitive salary based on experience, with performance bonuses based on KPIs, • Monthly Health & Wellness Allowance, • Team socials, • Support with qualification studies, • Professional Development opportunities, • Unlimited book budget Faria Education Group empowers over 4 million students and 10,000 schools across 155 countries. We deliver secure, innovative international education systems—covering curriculum management, admissions, teaching, and school communications—alongside top-tier online courses and revision programs, such as the IB Diploma and Cambridge. Transform education with our integrated solutions: ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses. https://www.faria.org/careers #J-18808-Ljbffr