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Job Description: We are looking for a creative and results-driven Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies, e-commerce platforms, and the fragrance industry. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance our brand visibility, engage our target audience, and drive sales growth. Key Responsibilities: Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends in the fragrance e-commerce space. Define target audiences and create customer personas to tailor marketing efforts effectively. Content Marketing: Create and oversee the production of high-quality content, including blog posts, product descriptions, videos, and social media posts. Develop a content calendar to ensure consistent and timely content delivery across all digital channels. Collaborate with the creative team to produce visually appealing and engaging marketing materials. Search Engine Optimization (SEO): Optimize website content, product pages, and blog posts to improve organic search rankings. Conduct keyword research and implement SEO best practices to drive organic traffic. Monitor and analyze SEO performance, making data-driven adjustments as needed. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Allocate budgets effectively to maximize ROI and achieve campaign objectives. Analyze campaign performance and adjust strategies to enhance results. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Segment email lists to deliver personalized and relevant content to different audience groups. Analyze email campaign metrics and optimize for higher open rates, click-through rates, and conversions. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Manage and grow our presence on platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok. Create, schedule, and publish engaging content that resonates with our audience. Monitor social media trends and adapt strategies to stay current and competitive. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure the effectiveness of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide actionable insights. Use data to inform and refine marketing strategies for continuous improvement. Collaboration and Coordination: Work closely with the e-commerce, design, and product teams to ensure cohesive marketing efforts. Coordinate with external agencies, influencers, and partners to amplify marketing initiatives. Stay updated on the latest digital marketing trends, tools, and best practices to keep the company at the forefront of the industry.

About the job IN-HOUSE GRAPHIC DESIGNER – THE OVERVIEW We are looking for an In-House Graphic Designer to join our Marketing department at Generator HQ in London. As a talented designer, you will be confident in creating new concepts and used to producing exceptional work with a strong portfolio to prove it. You’ll be experienced with creating a visual language from identity and guidelines; and producing collateral for digital and print channels alike. Who are we? Generator is on a journey. Appropriate, given that we're a lifestyle accommodation brand. The journey began in London, swung through a heap of European capitals on its way to dominating the world. No biggie. Fast Company named us one of the top 50 most innovative global companies. We, of course, agree. And now this top 50 most innovative global company (did we mention that?) wants a pretty awesome In-House Graphic Designer. Our spaces are safe and seriously social, in the proudest part of the beating heart of the cities we love. Cultural action, creative pulse and an outstanding way to waste some of the finite time the universe has given you - that's what Generator offers. Holds true for staff and visitors equally, and while chic design is always the backdrop, every Generator in every destination reflects the unique beat of that city's heart. BEING YOURSELF is the key to bringing the Generator story and brand to life. NUTS AND BOLTS OF THE JOB Create on-brand marketing materials including: brochures, booklets, flyers, invitations, presentations, newsletters, posters, etc Lead with the creation of design concepts for a range of projects with guidance and support from the Marketing Director Support with marketing and design collateral for all Generator properties around the world in the creating, editing and art working of posters, flyers, menus, signage, merchandise, etc Creating Social Media collateral, advertisements and branding assets like Instagram Stories, Linkedin posts, Facebook banners, etc. Compiling videos, cutting and putting them together to create high quality editorial content and be the expert in the tools and processes we use to create these Leading and developing a junior team member to support team goals Preserving and refining a strong brand visual style across all design produced Social copywriting experience is appreciated Ensure projects are delivered to specification and clear deadlines are met Understand best design practices to enable evolution of assets and templates Pitch in with your own ideas to help find innovative ways to engage our consumers Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description. WHAT’S IN YOUR DNA Passionate, motivated willing to get stuck into projects Strong typography, layout and technical skills Meticulously organised, and great eye for detail Problem solver Interested in travel and hospitality Strong communication skills Able to fire up new ideas all the time and open to try new things Social Media savvy, always looking for ways to visually stand out from other brands and competitors Witty and clever sense of humour that pushes boundaries and helps develop ideas that communicate within the Generator tone of voice YOUR ROCK STAR EXPERIENCE 3+ years graphic design experience and eager to further learn, by supporting a fast-paced function in an ever expanding company Experience and understanding of print process, art working and digital design A portfolio that demonstrates strong conceptual skills and ideas carried out across multiple channels. A high-level knowledge and experience in using the Adobe Creative Cloud suite (InDesign, Photoshop and Illustrator are essential. Adobe Premier and/or After Effects - Video editing and animation would be a bonus.) Capable to see projects through from brief to completion – including understanding the importance of Brand Guidelines. Be a confident designer, with an eye for detail and presentation, whilst being receptive to feedback and able to handle input from members of the team. Keep up to date with trends and enjoy sharing ideas with the wider team OUR HQ EMPLOYEE BENEFITS (there’s ton’s of them & ever increasing!) Welcome to the World of Awesome HQ Benefits! Birthday Bliss: Celebrate your special day with an extra holiday! Yep, that's right—double the joy with 25 days plus a bonus birthday break! Fertility Fiesta: Need a little extra support on your fertility journey? We've got your back with up to three days of paid leave for fertility treatments. Your path to parenthood just got a boost! Wagestream: Financial flexibility at your fingertips. Get paid as you go! We offer Wagestream to give you control of your finances by giving you access to your earned wages anytime. Bounty Bonanza: Turn your network into a goldmine! Introducing the Employee Bounty Program—earn sweet compensation for every referral, and there's no cap! It's not just a job; it's your profitable side-hustle! Fit and Fabulous: We're all about that work-life-gym balance! Enjoy a company contribution towards your gym membership, plus exclusive access to the WeWork fitness centre including showers. Look good, feel good, work good! Ideas Rocket: Got a genius suggestion? Make it rain with our Ideas Award! The employee with the most valuable suggestion each quarter gets double pay for a month. Innovation pays off—literally! Life's Assurance: We've got your back with employer-funded life assurance—double your base salary in lump sum payments for peace of mind in case the unexpected happens. Income Protection: Cover your bases with employer-funded income protection—50% of your base salary for those times when life throws you a curveball. We've got you covered! Health Heroes: From day one, enjoy a health plan that gives you cashback on dental, vision, private GP appointments, and wellbeing services. Your well-being, our priority! Simply Rewards: Treat yourself with discounts and special promotions through Simply Rewards. Because a healthy lifestyle should be rewarding! Jet-Setter Perks: Pack your bags! Enjoy 2 free nights at any Generator x Freehand property worldwide. Plus, get reduced room rates for you, your friends, and family. Your next adventure starts here! Cycle to Win: Save money, stay fit! Our Cycle to Work Scheme lets you pedal to success with savings on a new bike and accessories. Bike storage on-site because we've got room for your wheels! Employee Assistance Magic: Life can be a rollercoaster—our Employee Assistance Programme is here for you with support and guidance when you need it most. Doggy Delight: Pawsitively good news! We're dog-friendly, so bring your furry friend to work. Puppy love makes the office even better! Snack Attack: Fuel your workday with fresh fruits, snacks, and ice cream. Need a pick-me-up? We've got beer on tap and a barista station ready to brew your favourite cup! Globe-Trotter Opportunities: Explore the world with international career opportunities. Work with us and make every day a journey! Party Central: Join the fun with social events, celebrations, and employee recognition schemes. We never need an excuse to let our hair down! Learn and Grow: Sharpen your skills with online learning tools. Develop, learn, and grow because your success is our success! Welcome to a workplace where benefits aren't just perks—they're a way of life! #WorkHardPlayHard #HQBenefitsRock #GenLove #FreehandLife SO YOU THINK THIS MIGHT BE YOU? Join Us and help us achieve our Vision! Required skills: Graphic Design Discussed at venue Department: Media & Design Language required: English. The company Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator provides unique, experience and design-led accommodation options located in 14 destinations across Europe & the U.S. Pioneers of affordable luxury and masters of the social experience, Generator’s properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire.