Growth Marketing Manager
hace 20 horas
Cambridge
About One Good Thing (OGT) At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition. Executive Summary As Growth Marketing Manager, you will play a pivotal role in our growth. You are responsible for designing, executing and optimising a high-performance marketing engine that scales our UK DTC presence. You will combine an obsessive data-driven mindset with a creative heart. You will own new customer acquisition from awareness to conversion, and work closely with the team to maximise LTV:CAC ratios. You will work alongside the team to ensure organic advocacy and brand storytelling support growth. Key Objectives • Scalable Acquisition: Drive high-quality traffic and new customer acquisition across paid social, paid search, affiliates and emerging channels while maintaining efficient CAC/ROAS targets., • Scale Amazon Marketplace: Own and optimise the Amazon ecosystem, ensuring our brand store and advertising are top-tier and sales-efficient., • Conversion Rate Optimisation: Maintain and merchandise our ecommerce platform to ensure a frictionless user journey from acquisition through to conversion., • Data-Led Creativity: Bridge the gap between analytics and creative output, using performance data to brief the content team on high-converting assets., • Full-Funnel Synergy: Collaborate across the marketing team to understand and optimise the entire user lifecycle, ensuring our ‘Outdoor DNA’ resonates at every touchpoint., • AI-Driven Efficiency: Integrate generative and analytical AI tools into the marketing workflow to drive experimentation, content creation at scale, drive personalisation and enhance predictive modeling for customer acquisition., • Future Readiness: Build systems and workflows that support scaling across new markets and new channels. Roles & Responsibilities Performance Marketing & Paid Media • Paid Social & Search: Lead the strategy and daily management of Meta, TikTok, Google and other paid media opportunities, focusing on constant testing and scaling., • UGC & Content Management: Collaborate with the Community & Events Manager to transform organic athlete and creator content into high-performing paid media assets., • Amazon Advertising: Full ownership of Amazon PPC, DSP and organic ranking strategies to maximise our presence on the marketplace., • Channel Diversification: Proactively test and scale new marketing channels, including affiliates, podcasts and future out-of-home (OOH) digital integrations., • Budget Management: Rigorously manage and allocate monthly performance budgets to maximise ROI and subscriber growth., • Authenticity Policing: Ensure all advertising remains compliant with ASA regulations while maintaining an authentic aesthetic that resonates with our audience. Ecommerce & Merchandising • Storefront Management: Responsible for the daily maintenance and visual merchandising of the OGT website and Amazon Brand Store., • Landing Page Optimisation: Build and A/B test high-performance landing pages to improve conversion rates for specific campaigns., • User Journey Mapping: Analyse heatmaps and user flow data to identify and remove friction points in the purchasing process. Data, Analytics & Reporting • Performance Tracking: Utilise GA4, Triple Whale and other similar attribution tools to provide daily, weekly and monthly reporting on key growth metrics., • LTV & Retention Analysis: Work with the broader team to understand customer lifetime value and how acquisition sources impact long-term retention., • Creative Feedback Loop: Provide actionable data insights to the content and community teams to refine brand messaging based on what actually converts. Brand & Strategy • Guardianship: Rigorously vet all opportunities against our criteria to protect brand equity., • Market intelligence: Stay ahead of trends in marketing, ecommerce, outdoor, nutrition and the DTC space to identify ‘first-mover’ opportunities. Candidate Requirements • Industry Experience: 4+ years in Performance Marketing, Growth or Digital Marketing within a high-growth DTC or subscription-based environment., • Data Obsession: A proven ability to translate complex data sets into clear, actionable growth strategies., • Technical Proficiency: Hands-on experience with Meta Ads Manager, Google Ads, Amazon Seller Central and Shopify., • AI Literacy: Proficiency using AI tools to augment creativity, conduct data analysis and automate repetitive tasks., • Creative: You don't just look at the numbers; you understand why creative assets perform and can iterate and build upon that success., • Consumer Psychology: You understand the psychological barriers to entry for sustainable products and know how to write hooks that overcome them., • Communication: Strong communicator with the ability to distill technical marketing performance into clear updates for the CMO and wider leadership team., • Ambitious: You’re excited by our unique wrapper-free product and see its original challenges as an innovation playground., • Inquisitive: You don’t accept the status quo; you ask ‘why?’ and take the initiative to solve problems before being asked., • Team Player: We are a small team with big objectives. Working together, communicating clearly and helping each other will help us succeed., • High Standards & Pride: Whether crafting new advertising hooks or creating new webpages, you care about excellence and efficiency., • Reliable & Optimistic: You’re a ‘glass-half-full’ teammate who balances a positive attitude with the honesty needed to maintain high performance., • Growth Mindset: You have a strong ambition to grow as the business scales and you want to partake in creating a household name in nutrition., • Outdoor DNA: A genuine affinity for the outdoor, fitness or wellness space. Desirable (Non-Essential) • Omnichannel Experience: Experience managing Performance Marketing, Growth or Digital Marketing for an omnichannel retailer., • Attribution Modeling: Advanced knowledge of marketing attribution., • Basic Technical Skills: Familiarity with HTML/CSS or web design principles for minor storefront tweaks., • International: Experience managing marketing spend across multiple territories beyond the UK. Culture & the OGT ‘Way’ • One Team: We have a ‘muck-in’ culture. We win and lose as one team., • Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge., • In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment., • Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers. What OGT Offers. • A competitive salary, • 25 days holiday plus bank holidays, • Pension contributions, • Private healthcare, • Free OGT subscription, • Share options (EMI scheme), • …. and more to come!