Marketing and Communications Officer
hace 2 días
Warwick
The Company Propertymark is the leading professional body for estate and letting agents, commercial agents, auctioneers, valuers, and inventory providers comprising over 19,000 members. We are a member-led organisation with a Board comprising practising agents. We work closely with our members to set professional standards through regulation, accredited and recognised qualifications, an industry-leading training programme and mandatory Continuing Professional Development. Propertymark operates a hybrid working week: 3 days in the Warwick office and 2 days working from home. Job Purpose Propertymark uses content-led marketing and SEO to engage members of the public involved in property transactions and to signpost them to our members. We operate a culture of continuous improvement, using insight and performance data to reach and serve our target audiences. As part of our content-led marketing team, this role is responsible for creating, repurposing, and distributing high-quality written and designed content across all channels. Reporting to the Marketing and Communications Manager, you will play a key role in improving reach and meaningful engagement across our website, social media platforms, and email marketing activity. Main duties and responsibilities • Delivery marketing activity in line with agreed strategies, including B2C marketing to promote the Propertymark offer to target audiences; B2B marketing to support membership and the professional development of estate and letting agents, auctioneers, commercial agents, and inventory professionals., • Research, write, and publish high-quality, relevant content tailored to defined target audience, • Extract, interpret and condense information to produce clear and engaging news articles., • Understand and distil complex material, including property and education legislation, translating it into effective marketing emails and articles., • Repurpose content from commercial partners, not-for-profit organisations, and government agencies to ensure relevance for Propertymark audiences., • Plan, create, test and distribute bulk email communications, using reporting and insights to improve performance., • Create and manage email campaigns and newsletters using Dotdigital., • Deliver content and search engine marketing, creating a rich mix of engaging online content to support Propertymark and Propertymark Learning objectives., • Develop and grow new audiences across online B2B and B2C channels to extend the reach of key messages., • Create content using film, graphic design, and digital tools and resources., • Produce effective social media communications, including social listening and account monitoring, using Hootsuite., • Work collaboratively with internal teams, external agencies, partners, and contributors., • Track campaign performance and ROI to support continuous improvement., • Ensure compliance with General Data Protection Regulations (GDPR) in all marketing activities., • Manage contacts and audience segmentation to deliver targeted and triggered campaigns., • Proofread content to maintain high editorial and brand standards. Job requirements/skills The Marketing and Communications Officer role requires a minimum of three years’ experience in a marketing communications environment, alongside exceptional organisational skills, initiative, and the ability to generate a high volume of high-quality content. The role is varied and fast-paced, and requires the ability to multitask, manage competing priorities, and work effectively under pressure. You will demonstrate strong written and verbal communication skills, be highly self-motivated, and work well both independently and as part of a team. Excellent attention to detail is essential. Education / Experience Essential criteria • A minimum of three years’ experience in a marketing communications role., • Strong written and verbal communication skills, with excellent attention to detail., • Proven ability to distil and repurpose complex information into clear, engaging marketing messages for different B2B and B2C audience segments., • Demonstrable experience of producing regular, relevant, high-quality content across multiple marketing channels., • Experience planning, creating, and distributing bulk email communications., • Proficiency in Dotdigital, including managing audience lists, building campaigns, and using reporting tools., • Experience scheduling and managing social media content using Hootsuite or similar tools., • Strong organisational skills, initiative, and the ability to manage competing priorities in a fast-paced environment., • Ability to work effectively both independently and as part of a team., • Confidence working with a wide range of internal and external stakeholders., • Flexibility to respond to emerging events and reprioritise work accordingly. Company Benefits • Healthcare cash plan, • Insurance cover, four times annual salary, • Five per cent employer contribution pension plan, • Generous annual leave allowance rewarding length of service, with an additional day of birthday leave, • Corporate bonus to reflect business performance, • A variety of regular social events to help staff get to know each other, stay in touch, and have fun, • Easy access location with free parking, fruit, and refreshments with fully equipped break facilities, • Propertymark operates a hybrid working week: 3 days in the Warwick office and 2 days working from home. For further details: To apply, send your CV and one-page cover letter to