Advertising and Marketing Associate Professional
5 hours ago
£33000–£34000 yearly
Full-time
London
Main Purpose of the Role To plan, develop, and implement marketing and student recruitment strategies targeting international markets, with a particular focus on the Chinese community, supporting business growth, client engagement, and brand development. Key Duties and Responsibilities • Develop and implement marketing strategies targeting new and emerging international markets, particularly Chinese-speaking audiences, • Identify target customer segments, define marketing objectives, and support market entry strategies, • Conduct detailed market research and analysis to identify trends, competitor activity, and opportunities for growth, • Plan and execute multi-channel promotional campaigns (digital, social media, events, and offline channels), • Analyse marketing effectiveness and recommend improvements in pricing, promotion, and service diversification, • Produce and manage marketing materials, ensuring alignment with brand and corporate identity, • Support student recruitment activities, including lead generation, application support, and contract preparation, • Determine and manage customer contract terms and conditions in line with company policies, • Maintain and develop relationships with clients, education partners, and external stakeholders, • Negotiate pricing, contracts, and service agreements with suppliers and partners, • Coordinate recruitment of staff and tutors relevant to new market segments, • Prepare work schedules, allocate responsibilities, and support operational planning, • Maintain accurate customer and client records using CRM systems, • Organise and manage events such as seminars, conferences, exhibitions, and client engagement activities, • Bachelor’s degree or equivalent in Marketing, Business, or a related field, • Relevant experience in marketing, advertising, or student recruitment, • Strong analytical and market research skills, • Excellent communication and stakeholder management abilities, • Experience working with international markets (especially Chinese market), • Knowledge of digital marketing tools and CRM systems, • Experience in education or student recruitment sector