Content and Creative Marketing Manager
3 days ago
Newbury
Purpose This is an exciting new role supporting the planning and delivery of the marketing and communications activity within a leading mental health charity. We are looking for someone with a love of producing engaging digital and visual content, who will be excited to manage the Trust’s social media presence and social media channels. The postholder will maintain a strong, consistent brand identity across all materials and ensure content supports fundraising, awareness, and charitable activities. As the Content and Creative Marketing Manager, your role provides significant contribution to the organisation’s overall communications strategy and has operational leadership for marketing and campaign management, with particular responsibility for the development and delivery of creative, high-quality design and content that brings the Trust’s mission and impact to life across all channels. Key responsibilities and duties: Creative Content and Design • Lead on the creation and delivery of digital and visual content across all platforms, ensuring consistency with brand and tone of voice., • Produce high quality visual and multimedia content, including graphics, photography, podcasts, and video, for use across web, email, and social media., • Design marketing and campaign assets (including printed materials such as posters and leaflets), using tools including Adobe Creative Suite, Canva, CapCut, Indesign, Photoshop and Illustrator ensuring materials are accessible and on-brand., • Develop templates and style guides to support consistent, efficient content production across the organisation., • Oversee the Trust’s social media strategy and day-to-day content planning, ensuring platforms are vibrant, engaging, and aligned with key messages., • Develop and implement creative campaigns to grow reach and engagement across all social media channels., • Monitor performance and use analytics to inform content development and scheduling., • Stay up to date with social media trends, tools, and formats, identifying opportunities to innovate and test new approaches. Team Collaboration and Coordination • Work collaboratively with colleagues to plan, develop, and deliver engaging content for digital channels, newsletters, and campaigns., • Work closely with the Marketing and Communications Manager to ensure creative content integrates effectively with campaign planning and digital strategy., • Collaborate with colleagues across the charity to source stories, visuals, and opportunities for content creation., • Maintain an organised content calendar and library of creative assets., • Line manage and/or mentor junior colleagues (as applicable) to support them to deliver excellence across all communication and marketing activities., • Track and report on engagement metrics across digital channels, drawing insights to inform future content., • Contribute to team reporting on communications performance and impact., • Maintain awareness of audience preferences and trends to shape future content direction. General responsibilities and duties • Ensure that systems and processes are used as expected, and that our database is being updated and utilised as the central source of information., • Provide regular updates on progress against agreed objectives and contribute to wider departmental reports as required., • Ensure compliance to data protection, safeguarding, confidentiality and relevant organisational policies and procedures.