Vice President Ecommerce (Onsite)
3 days ago
Los Angeles
About the Role Reporting directly to the CEO & Founder, the Vice President of eCommerce will play a pivotal role on Pistola’s leadership team—shaping and scaling our digital business as we continue to grow. This is a highly strategic and hands-on role, responsible for driving Pistola’s eCommerce vision across customer acquisition, conversion, retention, and overall brand experience. You’ll partner closely with brand marketing, creative, design, operations, and external partners to craft a best-in-class digital experience that reflects Pistola’s DNA: modern, effortless, and customer-obsessed. **Please note that this position is based full time onsite in our Vernon, CA HQ. What You’ll Do Strategic Leadership & Growth • Define and execute a holistic eCommerce growth strategy that balances short-term performance with long-term brand health., • Drive site performance, profitability, and customer satisfaction through data-backed decision making., • Partner cross-functionally to align on growth plans, creative direction, and operational excellence. Performance Marketing & Acquisition • Build and scale a performance-driven acquisition strategy across SEM, paid social, SEO, affiliate, direct mail, partnerships, and emerging channels., • Continuously test, analyze, and optimize campaign performance—balancing CAC, LTV, and contribution margin., • Develop a scalable marketing budget and plan for smart, sustainable growth. Retention & Lifecycle Marketing • Lead Pistola’s CRM, email, and SMS programs to deliver personalized, high-impact campaigns that engage and retain customers., • Build thoughtful segmentation, cadence, and messaging strategies that enhance lifetime value and strengthen loyalty., • Collaborate with Creative and Brand teams to ensure a seamless and elevated customer journey across every touchpoint. Digital Experience & Optimization • Own the evolution of the Pistola eCommerce experience, ensuring the site feels intuitive, inspiring, and distinctly “Pistola.”, • Maintain a robust testing framework—constantly iterating and improving based on real-time insights and user feedback., • Partner with Operations, IT, and Distribution to deliver a frictionless end-to-end customer experience. Analytics & Reporting • Establish clear performance metrics and own all eCommerce KPIs (LTV, CAC, conversion, retention, margin, churn, etc.)., • Translate data into actionable insights, sharing learnings across the leadership team to inform decisions and fuel growth. Leadership & Collaboration • Build and mentor a high-performing team that thrives at the intersection of brand and performance., • Manage external partners and agencies to ensure excellence, efficiency, and continuous improvement., • Provide strategic oversight to Customer Service, ensuring every touchpoint reflects Pistola’s commitment to exceptional experience. Who You Are • 10+ years of senior-level eCommerce experience within retail, fashion, or a related DTC environment., • A data-driven, consumer-first thinker with a deep understanding of the digital landscape., • A proven leader who has built and scaled teams across marketing, analytics, and digital product functions., • Passionate about testing, learning, and driving measurable impact., • A creative problem solver who thrives in a fast-paced, entrepreneurial setting., • A collaborative communicator who can inspire and influence across levels—from peers to the C-suite., • Curious, adaptable, and endlessly motivated to raise the bar. Why You’ll Love Working at Pistola • Competitive salary and bonus potential, • Comprehensive health, dental, and life insurance coverage, • Generous PTO + paid holidays, • Annual clothing allowance (because we believe in living the brand), • Opportunity to shape the future of a rapidly growing, modern fashion brand