Senior Marketing Manager Integrated Evidence-Based Solutions
16 days ago
Wayne
Overview Certara accelerates the potential of bringing medicines to market and to patients using biosimulation software, technology, and services to transform traditional drug discovery and development. Our clients include more than 2,400 biopharmaceutical companies, academic institutions, and regulatory agencies across 70 countries. Our goal is to enable the life sciences industry's use of data, modeling, and analytics to make better decisions across the various phases of discovery and drug development. Our software and scientists incorporate modern advances in scientific understanding, drug development experience, data analysis, and AI resulting in significant opportunities to decrease the cost and increase the probability of success for new drug approval and commercialization. The Senior Marketing Manager, Integrated Evidence-Based Solutions, will lead marketing strategy and execution for a portfolio of comprehensive, integrated evidence-based solutions spanning both services and software. This role is critical in articulating the value of Certara's offerings to key buyers, including data science leaders, medical affairs teams, and other stakeholders across the life sciences ecosystem. You will partner closely with world-class scientists, commercial teams, and product leaders to demonstrate how Certara's scientific expertise, real-world data, and enabling technologies drive impactful outcomes across the therapeutic development lifecycle. This position plays a key role in driving new business, supporting new product and service introductions, and amplifying success stories across the organization. Certara is a fast-paced, high-growth company, and we are seeking a strategic, hands-on marketer who excels at solving complex problems and translating technical concepts into compelling value stories for sophisticated buyer audiences. Responsibilities The Senior Marketing Manager will report to the Director of Marketing and will be responsible for developing and executing integrated marketing strategies for specified Certara evidence-based services and solutions. Product Positioning and Messaging • Define clear, differentiated value propositions for key buyer personas, with a strong focus on:, • Data science and analytics buyers, • Medical affairs and evidence-generation stakeholders, • Cross-functional decision-makers within life sciences organizations, • Develop messaging and positioning that reflects the use of real-world data streams and real-world evidence to support strategic decision-making, • Analyze competitive and alternative offerings in the market, including key players across products and services, and develop strategies to effectively position Certara solutions, • Support marketing and go-to-market (GTM) strategy development and execution for both existing offerings and new product or service introductions, • Lead the planning and execution of impactful, multi-channel marketing campaigns aligned to GTM objectives, • Partner closely with sales, commercial, and cross-functional stakeholders on service and product launches, • Track, analyze, and report on key marketing performance metrics, including lead generation and funnel conversion, • Serve as an advocate for the voice of the customer to inform campaign development and optimization, • Continuously assess results and optimize campaigns to maximize impact and conversion, • Identify and develop thought leadership platforms that resonate with evidence-based, data-driven buyer communities, • Collaborate with subject matter experts and stakeholders across Certara to create high-quality content (e.g., webinars, blogs, whitepapers, case studies) that influence customers, buyers, industry specialists, and analysts, • Work closely with sales teams to understand selling challenges and buyer objections, • Create and maintain sales enablement tools that support effective positioning and storytelling across the buyer journey, • Events are a key component of the services marketing strategy, • Bachelor's or master's degree in marketing, Communications, Life Sciences, or a related field (master's degree preferred), • 5+ years of experience in services or solutions marketing, • Strong preference for experience in pharmaceutical, biotech, CRO, consulting, or life sciences organizations, • Demonstrated experience marketing to data science, medical affairs, or evidence-generation buyers, • Familiarity with real-world data sources, data streams, and evidence-based solutions, • Experience supporting new product or service introductions, • Strong understanding of life sciences products and services landscape and key market players, • Excellent written and verbal communication skills, • Ability to work independently with minimal supervision in a fast-paced environment, • Proven ability to build strong relationships with internal stakeholders, • Strong technical skills, including Microsoft Excel, PowerPoint, WordPress, and marketing analytics tools The Ideal Candidate • Has experience with or strong knowledge of pharmaceutical consulting, evidence generation, and the drug development lifecycle, • Is data-driven and comfortable analyzing performance metrics, dashboards, and lead funnel conversion, • Demonstrates strong project management skills with exceptional attention to detail, • Is curious, innovative, analytical, and comfortable navigating complexity, • Adapts well to change and thrives in a dynamic, growth-oriented environment