Overseas Publishing Director (North America)
hace 15 días
New Orleans
Job Description Location: Remote (global; must have hands-on North America market experience) Reports To: Domestic Market VP, with regular sync-ups to the President Opening Date: September 2026 | Expected Start: ASAP Job Description • Formulate and execute user-acquisition (UA) strategies for North America across paid social, ad networks, DSP, Apple Search Ads, and emerging channels; orchestrate growth of GALA Sports' overseas game portfolio in North America., • Define and manage media mix, budget allocation, and ROAS/CPI targets across multiple products., • Collaborate with the internal creative team to lead creative strategy: briefs, testing, and UA asset iteration., • Develop and execute publishing and go-to-market (GTM) plans for new launches, content updates, seasonal events, and live ops., • Establish and maintain partnerships with UA agencies, KOL/influencer partners, and platform partners (Meta, Google, Apple)., • Work closely with China-based marketing, product, and data teams to align global strategy., • Produce North America market insights that feed into product roadmap and monetization decisions.Qualifications, • 5-10 years of mobile-game marketing experience with a real track record (not just execution) in UA management and publishing strategy., • Prior experience in sports / licensed-IP / mid-to-hardcore mobile-game publishing preferred., • Hands-on ability to scale UA simultaneously across multiple products., • Deep familiarity with the North America mobile-game market and UA landscape., • Hands-on experience managing large UA budgets across multiple channels., • Able to collaborate cross-culturally with Asian (preferably China) R&D and marketing teams., • Self-driven, entrepreneurial, able to work independently in a remote setting.Must-Have Requirements, • 5-10 years of mobile-game marketing and publishing experience, with hands-on management of large UA budgets and media mixes., • Hands-on management of multiple channels (paid social, ad networks, DSP, Apple Search Ads)., • English fluency (to interface with Meta/Google/Apple and NA KOLs)., • Bachelor's degree., • Must be able to provide: complete case of NA mobile-game publishing projects and UA scale of portfolio products; scale of UA budget managed with ROAS/CPI results; GTM launch orchestration experience; status of partnerships/resources with Meta, Google, Apple, agencies, and KOLs., • Core threshold: end-to-end NA mobile-game publishing experience; hands-on scaled UA buying with accountability for ROAS/CPI (able to produce top-level publishing strategy, not just execution); hands-on experience with at least two of Meta, Google, Apple.Preferred Qualifications, • End-to-end NA publishing experience in sports / licensed-IP / mid-to-hardcore mobile games; experience at vendors such as EA, 2K Games, Zynga, First Touch Games preferred., • Familiar with sports-IP game publishing such as FIFPro, NBA, MLB., • Established partnerships with Meta, Google, Apple, plus NA UA agencies and KOLs., • Data-driven; makes media-mix and budget-allocation decisions based on ROAS/CPI., • Entrepreneurial spirit; able to operate independently across time zones., • Chinese language and Chinese-vendor experience are pluses, not requirementsDisqualifying Criteria, • Purely domestic publishing with no overseas (especially NA) market experience., • Only execution-level buying optimization, with no publishing-strategy or GTM experience., • Unable to use English as a working language.Company Founded in 2013, is a Hong Kong-listed high-tech enterprise headquartered in Qianhai, Shenzhen, dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro, NBA, MLB, and multiple international football clubs. Core products include NBA Basketball Master, Football Master, and Top Club.