Content developer jobs in New York, NYCreate job alerts

Footballer Threads is on the hunt for a talented and creative content creator to help elevate our brand and celebrate the unique intersection of football (soccer) and fashion. In this role, you’ll be responsible for crafting captivating content that showcases the style, culture, and personality of footballers—both on and off the pitch. We’re looking for someone ready to hit the ground running and help us grow our social media presence quickly. Footballer Threads currently has 63k followers on Instagram and 13k on TikTok, and we’re eager to scale these platforms to the next level. You’ll work closely with the two co-founders to create standout content, develop innovative growth strategies, and shape the future of the brand. This is an exciting opportunity for someone passionate about football, fashion, and building an engaged online community. Skills and Experience: Strong knowledge of the football space, including familiarity with the culture, players, and trends. Passion for football, must keep up to date with latest news and updates in the space Proven experience in content creation, social media management, or digital marketing. Proficiency with content creation tools such as Capcut, Adobe Creative Suite, Canva, or other editing software. Ability to create visually compelling content in various formats, including videos/reels and carousels. Strong communication and collaboration skills. Experience in fashion content is a plus. Goals & Timelines: We are looking for someone who can start as soon as possible to assist with ongoing projects, including the development of social media campaigns, player collaborations, and content planning. The goal is to consistently produce high-quality content that resonates with football fans and fashion enthusiasts alike. Requirements: Ability to work under deadlines and adapt to evolving brand needs. Passion for storytelling and creating content that connects with our audience. Experience creating content on Instagram and Tiktok Expected to post 1-3x a day on Instagram Preferred Qualifications: Experience creating and growing accounts on both Instagram and TikTok through engaging and innovative content. A proven track record of increasing followers and engagement rates on social media platforms. Understanding of TikTok and Instagram trends, tools, and algorithms to maximize reach and visibility. Ability to develop short-form video content that resonates with target audiences. Previous experience working with athletes or fashion brands is highly desirable.

Job Title: Retail & Workshop Coordinator Location: alchemy. - Red Hook location Job Type: Part-Time (Thursday - Sunday) About Us: alchemy. is a boutique retail experience in Red Hook, Brooklyn, offering handcrafted perfumes, candles, and permanent jewelry, along with interactive DIY workshops. We are looking for a dynamic and customer-focused Retail & Workshop Coordinator to oversee our in-store events, engage with customers, and help grow our creative community. Responsibilities: Workshop Coordination: - Schedule, organize, and promote DIY workshops, ensuring smooth operation and an engaging customer experience. - Oversee workshop sessions, providing guidance and support to participants. - Maintain workshop materials and inventory, ensuring supplies are stocked and prepared. Retail Sales & Customer Engagement: - Assist customers with product selections and educate them about our unique offerings. - Handle sales transactions, process payments, and maintain an organized retail space. - Provide exceptional customer service and foster a welcoming environment. Permanent Jewelry Services: - Schedule and perform permanent jewelry fittings with precision and professionalism. - Educate customers on the process and care for their jewelry. - Ensure tools and materials for permanent jewelry services are maintained and in good condition. ** Social Media & Marketing:** - Capture and share engaging content from workshops, retail displays, and customer experiences. - Assist in managing social media accounts by posting updates, responding to comments, and engaging with followers. - Collaborate on marketing initiatives to promote workshops, special events, and new product launches. Qualifications: - 2-5 years experience in retail, events, or a creative workshop setting is a plus. - Strong organizational skills and the ability to multitask effectively. - Comfortable working with customers, handling transactions, and facilitating workshops. - A passion for handcrafted goods, creativity, and engaging with the local community. What We Offer: - A creative and inspiring work environment in a growing Brooklyn brand. - Opportunities to develop skills in retail, event planning, and jewelry services. - Competitive pay based on experience.

- Create, schedule, and manage engaging content across Instagram, TikTok, Facebook and other social platforms. - Showcase properties through captivating photos and videos. - Develop creative marketing campaigns - Engage with our online community , responding to messages, comments, and trends. - Edit and enhance content (photos/videos) - (Bonus) Comfortable appearing on camera and behind-the-scenes content. **What We’re Looking For** ✅ Passion for marketing and social media marketing. ✅ Experience with content creation tools (Canva, Adobe Suite, CapCut, etc.). ✅ Strong understanding of social media trends and audience engagement strategies. ✅ Creative eye for styling, aesthetics, and branding. ✅ Basic photo/video editing skills. Job Types: Project-based Schedule: Flex Work Location: Remote

We are looking for a problem solver. At Holdmin, we are a strategic consulting firm specializing in Marketing, Legal, Finance, and Business Expansion. We help companies grow by providing expert guidance and executing high-impact strategies. Our clients range from startups to established companies, and we operate in both the European and U.S. markets. Right now, we are in an exciting growth phase and are launching new business areas and projects for businesses. To support this expansion, we are looking for a Business & Marketing employee who will work directly with the leaders on key projects. This is a unique opportunity to gain hands-on experience in business development, international strategy, and 360º digital marketing. What You’ll Do As an employee at Holdmin, you won’t just be doing routine tasks – you’ll be actively contributing to high-level projects. Your key responsibilities will include: ✅ Supporting new business projects – Assisting in the development and execution of AI-driven products and process solutions for our clients. ✅ Implementing and tracking social media strategies – Helping to manage our digital presence, analyze performance, and optimize content strategies. ✅ MVPs development for testing new project. – Helping test European and U.S. MVPs in the market before full-scale implementation. Who We’re Looking For 🔹 A proactive, independent, and organized individual who thrives in a fast-paced environment. 🔹 Someone interested in business development, AI, and digital marketing. 🔹 Strong communication skills in English (Spanish is a plus!). 🔹 A quick learner with a problem-solving mindset. 🔹 Familiarity with social media management, market research, or business operations is a bonus! What You’ll Gain 🚀 Hands-on experience in international business and AI-driven strategies. 🌎 Exposure to international markets, working with Spain and the U.S. 🤝 Mentorship and direct collaboration with senior leadership, including the CEO. 📈 A fast-paced, innovative, and supportive work environment. If you’re looking for an employee where you can make an impact, learn from top professionals, and develop real-world business skills, this is for you! 👉 Apply now and be part of our growing team! 🚀

Location: REMOTE About Us We are a growing EdTech company that provides out-of-the-box youth entrepreneurship training curriculum and seed funding to schools, community-based organizations, and city agencies nationwide. Our mission is to empower educators and organizations with tools that enhance student learning and engagement and catalyze economic leadership. Job Overview We are looking for a part-time Sales Development Representative (SDR) to join our team and help us expand our customers. The SDR will be responsible for managing communication with prospective customers, setting up sales calls via phone and Zoom, and nurturing relationships with key stakeholders in the education and nonprofit sectors. This is an excellent opportunity for a results-driven, self-motivated individual who is passionate about education and technology and wants to work in a dynamic, mission-driven environment. Key Responsibilities Lead Generation: Conduct outbound outreach via email, phone, and LinkedIn to engage decision-makers. Qualifying Leads: Assess prospects’ needs, budget, and interest level, and schedule discovery calls. CRM Management: Accurately log all interactions and track prospect engagement in our CRM system. Follow-Up: Nurture relationships with leads through consistent communication and valuable content. Collaboration: Work with our team to refine outreach strategies and ensure a smooth handoff of customers to our Customer Success Manager. Who You Are Sales-Driven: You have a passion for connecting with people and are motivated by meeting goals. Strong Communicator: You’re comfortable engaging with stakeholders via email, phone, and video calls. Organized & Detail-Oriented: You can manage multiple leads at different stages of the sales funnel. Tech-Savvy: Comfortable using CRMs (Copper, Pipedrive, Hubspot or Salesforce), LinkedIn Sales Navigator, and email automation tools. Self-Starter: Able to work independently and manage your time effectively in a remote environment. Qualifications 2+ years of experience in sales, business development, or customer outreach (preferably in EdTech, SaaS, or education services). Familiarity with K-12 schools, community-based organizations, or government agencies is a plus. Strong written and verbal communication skills. Experience with CRM tools and sales engagement platforms.

Position Overview We're seeking a versatile, creative Studio Assistant to join GRAND EGRET at this pivotal launch phase. This role offers a rare opportunity to be involved in many stages of shaping a luxury brand from the ground up, with hands-on involvement across creative, operational, and marketing functions. Looking for someone entrepreneurial and creative themselves looking to get their hands involved in many aspects of a brand. Responsibilities Create and edit video content showcasing our ceramic lighting pieces and studio process Assist with website development and content management Coordinate with our graphic design team on brand assets and marketing materials Support outreach efforts to galleries, design publications, and potential partners Help organize and maintain studio operations and inventory Assist with photography of finished pieces and production processes Contribute to social media content creation and management Support the preparation of submissions for design competitions and exhibitions Qualifications Strong video editing skills and experience with relevant software Excellent organizational and communication abilities Interest in ceramics, lighting design, or luxury home goods Self-motivated with ability to work independently and take initiative Appreciation for high-end aesthetics and attention to detail Experience with social media content creation preferred Background in art, design, or related creative field a plus Details Hours: Flexible, part-time with potential to grow Start date: Immediate This position offers significant growth potential as the brand expands. The ideal candidate will be someone who thrives in a startup environment, can adapt to evolving needs, and is excited to contribute to building something exceptional from the beginning stages.

We apologize we are unable to receive and or open any applications. Job Posting: Administrative and Marketing Internship (commission-based) Location: HYBRID, MANHATTAN, NY Position Type: Part-Time Internship Duration: 6-12 months About Us: Labscope Environmental is an innovative startup environmental laboratory dedicated to providing cutting-edge solutions for environmental health and sustainability. We specialize in air quality testing, mold analysis, environmental hazard assessments. As a growing startup company, we are looking for a dynamic and enthusiastic Administrative and Marketing Intern to join our team and help us with brand exposure, support in operations and help us connect with our community. Position Overview: We are seeking a highly organized and creative individual to provide administrative and marketing support to our startup laboratory. This internship offers a unique opportunity to gain hands-on experience in a fast-paced startup environment, contributing to both the operational and promotional aspects of our business. The ideal candidate will be a self-starter with excellent communication skills, a passion for environmental sustainability, and a willingness to take on diverse tasks. Key Responsibilities: Administrative Support: - Assist with day-to-day office operations, including scheduling, email management, and document organization. - Help maintain and update company databases, records, and filing systems. - Support the team in preparing reports, presentations, and meeting materials. - Coordinate logistics for meetings, events, and team activities. - Assist with basic bookkeeping tasks, such as expense tracking and invoice processing. Marketing Support: - Contribute to the development and execution of marketing campaigns across social media, email, and other digital platforms. - Create engaging content for either social media posts, blogs, newsletters, and website updates. - Assist in designing marketing materials, such as brochures, flyers, and presentations. - Conduct market research to identify trends, target audiences, and potential partnerships. - Help manage the company’s online presence, including website updates and SEO optimization. - Support the planning and coordination of community outreach events and promotional activities. - Monitor and analyze the performance of marketing campaigns and provide insights for improvement. Qualifications: - Currently enrolled in or recently graduated from a program in Marketing, Business Administration, Communications, Environmental Science, or related field. - Strong organizational and multitasking skills with attention to detail. - Excellent written and verbal communication skills. - Proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus. - Basic understanding of social media platforms (e.g., LinkedIn, Instagram, Facebook, Youtube) and digital marketing strategies. - Creative mindset with the ability to generate innovative ideas for marketing campaigns. - Passion for environmental sustainability and public health. - Ability to work independently and as part of a team in a fast-paced startup environment. What We Offer: - Hands-on experience in both administrative and marketing roles within a growing startup. - Opportunities to contribute to meaningful projects that promote environmental health and sustainability. - Mentorship from experienced professionals in environmental science and business operations. - A collaborative and supportive work environment where your ideas are valued. - Flexible working hours and Hybrid work. How to Apply: Interested candidates are invited to submit their resume, cover letter, and a portfolio or sample of their work (e.g., social media posts, marketing materials, or writing samples) Please include “Administrative and Marketing Intern Application – Your Name ” Join us in building a greener, healthier future! We look forward to receiving your application. Labscope Environmental is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Be a part of a growing brand We're looking for an entry-level Content Creator to help grow our magazine brand: We're excitedly building our "start-up" team. Who We Are Creole Worship is a fast-growing digital magazine: a Christian-Haitian music digital magazine that is dedicated to spreading the message of Jesus Christ through the Haitian style of music & culture for Haitians and people all around the world: We want to encourage & enable people to worship the Lord in Haitian Kreyol. Additionally positively boosting the community. We are growing fast and need to build a team to better accomplish our mission and grow even more. About You & The Job This is an Entry Level Hybrid Position The ideal candidate will possess diverse creative skills: a decent understanding of content marketing, graphic design, strategic creative planning, graphic design, content research, and some experience in social media. This role requires a creative writer and marketer who can create editorial content, research, develop effective creative strategies & campaigns, and foster positive relationships to enhance business development. We are open to training inexperienced go-getters, who will receive real-time challenging experience that'll boost any resume. A lot of our communication & work will be done online but quarterly and other occasional team meetings will be in person. Hybrid Position Duties Your job is to essentially help build Creole Worship's online presence through editorial and various creative efforts that will help the founder & other teams create content (editorial, social, and event related content - Coming up with content ideas - Draft/write articles and various editorial pieces - Conduct research for editorial content - Create graphics for social media - Create graphics for web design & website updates - Create graphics to support sales team marketing - Capturing social media content - Scheduling & posting daily posts - Maintain Creole Worship's brand tone, style & image in all articles and content - Help build & manage social content calendar(s) - Collaborate with team members to create content. - Assist with product design and development Skills - Proficient in Graphic Design ( Using Canva & Figma) - Good Writing Skills ( English, Haitian Kreyol & French ) - Technologically adept - Familiarity with most common social platforms: Instagram, Facebook, TikTok & Twitter. - Strong business development acumen with the ability to identify new markets and opportunities. - Great communication skills to communicate with the founder & team members to align all efforts and strategies with our overall mission and goals. - SEO knowledge - Good copywriting skills - MUST speak and write using proper English & Kreyol language - PREFERRED Haitian Kreyol speakers - PREFERRED French Speakers ( preferred but not required ) Kringlish is fine as long you're willing to continue learning to speak, write, and communicate in Haitian Kreyol Pay THIS POSITION DOES NOT PAY We want to pay you but cannot just yet. We are still growing and haven't fully reached profitability goals. Though as we cross this goal and others, we will compensate team members/employees generously. We can only offer company benefits like quarterly team dinners and in-field experience. We are in a growth state: building out our first team. You will get to be a part of Creole Worship's first team and help us grow our impact, good works, and reach. Which means carving out the beginnings of a department run by you. If you are passionate about creating content, writing & research we encourage you to apply for this exciting opportunity as a Content Creator & Researcher ***We are not discriminatory against any persons or race but do highly encourage Christians, Haitians, Haitian Americans, Haitian descendants, and people of color to apply. As this aligns with our mission to spread the message of Jesus Christ and uplift/support our community.

We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth

Jade Stone Real Estate Consulting is a Real Estate Brokerage Firm. We are looking for a talented Freelance Website/Graphic Designer who is fluent in Chinese to complete a single task: designing and developing a website that caters to a Chinese-speaking audience. This is a project-based opportunity, ideal for college students, interns, or freelancers looking to gain real-world experience. We are seeking a creative Website/Graphic Designer for a one-time project to create a professional and visually appealing website. The website will need to be designed and developed with a focus on user experience and Chinese language content. You will be responsible for creating the entire design, layout, and structure of the site, from concept to completion. Project Scope: This is a one-time project, not an ongoing role. Project timeline and deliverables will be discussed and agreed upon before work begins. Payment will be made upon successful completion of the website. To apply, please submit your resume, portfolio (or examples of past website design work), and a brief cover letter explaining why you are the right fit for this project. We are looking for someone who can complete the task with attention to detail and within the agreed-upon timeline.

**Location: New York City** **Full Time** Job Summary UMove Marketing is seeking a talented and driven Content Creator/Video Editor to join our dynamic creative agency. This role offers an incredible opportunity to bring ideas to life, create high-quality content for a variety of clients with a focus in the dance industry to create meaningful marketing campaigns. If you’re passionate about storytelling through visuals, have a knack for social media trends, and are skilled at managing the creative process from concept to execution, we’d love to hear from you. **Responsibilities** - Content Creation: Develop, plan, and produce creative content from concept to completion, including short-form videos, graphics, and reels for various platforms. - Video Editing: Edit engaging video content using Adobe Premiere Pro (and/or other video editing tools) to align with brand standards and client goals. Social Media Management: - Manage and maintain client social media accounts across platforms (Instagram, Facebook, TikTok, YouTube, etc.). - Engage with followers by responding to comments and messages in a professional and timely manner. - Create and schedule content using social media management tools. Research & Strategy: Conduct research on industry trends, competitors, and audience behavior to inspire innovative and relevant content strategies. Brand Consistency: Collaborate with the UMove team and clients to ensure all content adheres to established brand guidelines and meets quality standards. Graphic Design: Create visually compelling graphics for client campaigns using Adobe Photoshop, Illustrator, or Canva. Client Collaboration: Draft and present content proposals to clients for review and approval. Maintain strong communication to ensure alignment on vision and deliverables. Campaign Support: Assist in developing and managing digital marketing campaigns to support client objectives. Requirements & Skills Technical Expertise: - Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop). - Knowledge of Illustrator and After Effects is a plus but not required. - Experience with content creation tools (e.g., Canva, CapCut) and social media management platforms. Social Media Savvy: - Strong understanding of social media platforms, algorithms, and trends (Instagram Reels, TikTok trends, YouTube Shorts, etc.). - Ability to execute daily tasks following a consistent posting schedule. Creative and Strategic Thinking: - Proven ability to conceptualize and execute content that resonates with target audiences. - Attention to detail in proofreading, editing, and maintaining a cohesive brand voice. Communication & Collaboration: - Excellent relationship management skills for engaging with followers and interacting with clients. - Strong verbal and written communication skills. Organizational Skills: - Ability to handle multiple projects simultaneously and meet tight deadlines. - Self-starter with the ability to work independently and take initiative. Preferred Experience: - At least 2-4 years of experience in content creation, video editing, or social media management (freelance or agency experience is a bonus). - Familiarity with marketing strategies and campaign development.

We are a creative agency passionate about crafting impactful visual stories, and we are looking for a Creative Filmmaker to join our team. At Cixco Graphic LLC, we transform ideas into visual content that connects with audiences, and we want to work with someone who shares our vision. Responsibilities: Conceptualize, shoot, and edit high-quality content for commercial, advertising, and corporate projects. Collaborate with the creative team to develop visual narratives aligned with client needs. Oversee all stages of video production: pre-production, filming, and post-production. Ensure content aligns with industry trends and remains innovative. Adapt to different visual styles based on each client’s brand identity. Requirements: Proven experience in filming and video editing (portfolio required). Proficiency in handling professional cameras and lighting equipment. Mastery of editing software such as Adobe Premiere, Final Cut Pro, or DaVinci Resolve. Basic knowledge of visual effects and animation (After Effects is a plus). Spanish is a plus. Creativity, attention to detail, and ability to meet tight deadlines. Experience working with small teams and on various types of productions (from commercials to social media content). Ideal Candidate: You’re a visual storyteller with an eye for detail and a passion for creating stories that resonate with audiences. You thrive in working on diverse and collaborative projects. You understand the importance of branding and know how to bring it to life through visual content. You’re flexible, proactive, and always striving to exceed expectations. Benefits: Opportunity to work with a growing agency and a diverse client portfolio. A creative, dynamic, and collaborative work environment. Potential for professional growth and development. Projects that stand out in the industry and set trends. If you’re ready to create memorable content and make a visual impact, we want to meet you! Send your portfolio and a brief description of your experience.

Join POPMAX as a Business Development Representative (BDR)! Are you passionate about digital marketing and eager to help businesses grow through innovative influencer marketing strategies? POPMAX, a leading digital marketing agency based in China, is expanding into the U.S. market, and we’re looking for a motivated Business Development Representative to join our dynamic team! About POPMAX At POPMAX, we specialize in creating impactful influencer marketing campaigns across platforms like Xiaohongshu(RedNote), Instagram, and TikTok. Our mission is to help businesses connect with their target audiences through authentic and engaging content. As we grow our presence in the U.S., we’re seeking talented individuals to help us drive this exciting expansion. Your Role As a Business Development Representative (BDR), you will: Identify and connect with local businesses to introduce them to the power of influencer marketing. Build and nurture strong relationships with potential clients, understanding their needs and offering tailored solutions. Collaborate with our marketing and strategy teams to deliver compelling pitches and proposals. Represent POPMAX as a trusted advisor, helping businesses unlock new growth opportunities through our services. Contribute to the development of our U.S. market presence and play a key role in our expansion strategy. What We’re Looking For A self-driven, outgoing individual with excellent communication and interpersonal skills. A passion for sales, business development, and the digital marketing industry. Prior experience in sales, business development, or marketing is a plus, but not required – we provide comprehensive training! Familiarity with social media platforms like Xiaohongshu, Instagram, and TikTok is an advantage. Ability to work independently and manage time effectively in a remote or flexible work environment. What We Offer High commission structure with unlimited earning potential. Flexible working hours to support your work-life balance. The opportunity to be part of a fast-growing company with a global vision. Ongoing training and professional development to help you succeed. A collaborative and supportive team environment. How to Apply If you’re ready to take on this exciting challenge and grow with us, we’d love to hear from you! Join POPMAX and help shape the future of influencer marketing in the U.S. market!

- Host Live Streams: Lead live streaming sessions on TikTok to present and promote our products, including clothes, home appliances, beauty, furniture, and fashion items. - Product Knowledge: Learn and understand the features, benefits, and unique selling points of our products to effectively communicate them during live streams. - Engage with Viewers: Interact with viewers in real-time, answer questions, and create a fun and interactive environment to boost engagement. - Sales Conversion: Utilize live stream events to drive product sales, encourage special promotions, and highlight time-limited offers to increase conversions. - Content Creation: Collaborate with the marketing team to develop creative and engaging content ideas for live streaming that align with our brand and product offerings. - Community Building: Cultivate a positive and loyal following on TikTok by maintaining consistent engagement, answering queries, and hosting interactive sessions. - Monitor Trends: Stay updated with the latest TikTok trends, challenges, and popular live streaming techniques to ensure content remains fresh and engaging. - Reporting: Track and report on performance metrics for live streams (e.g., viewer engagement, sales conversion rates, etc.) and make recommendations for improvement.