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- NYC IVF
Marketing Specialist11 days ago$60000–$120000 yearlyFull-timeManhattan, New YorkAbout us: NYC IVF is a growing boutique fertility clinic in the heart of Manhattan. Our mission is to provide individualized, personal care to all our patients. Our luxurious 5th ave location welcomes patients and our in house lab and operating room ensures they never have to leave the comfort of our clinic for treatment. Our testimonials and success rates speak for themselves but we need someone who can effectively promote our value proposition. To Apply: Please submit a resume along with a portfolio (any size, any content type) Responsibilities: We are looking for someone to independently manage all aspects of our marketing in house. Successful candidates are those who are strong in both creative and analytics. Digital Coordinate with our Google Ads/Analytics team to manage and optimize paid ads and keywords Continually optimize SEO and website Create and post new social media content through IG, FB, and Twitter Create newsletters and blog post for our website based on social media research (as above) and scientific research - specifically, breaking down complex procedures into digestible posts Creative Plan campaigns for content on various social media Film videos and take photographs for our online platforms Plan and execute new ideas to engage target demographic, such as in person events Strategy & Analytics Effectively communicate and report analytics and progress to stakeholders Follow and search for trends in IVF (conversations online, frequent questions) to generate original content and campaigns Diagnose current media strategy and develop new strategies to create a clear path forward for increasing patient acquisition Eligibility: Video and photo editing experience Experience in leading digital marketing and analytics Experience in graphic design is a major plus, but we also have templates Motivation to grow our online presence, find ways to translate that to patient volume, and help more people realize their goal of becoming parents Eagerness to learn and write about our field An excellent candidate will have/develop a strong knowledge of our field of work and our clinic Ability to work independently Location: Must be able to come into our Midtown office 2-3 times per week for generating content Otherwise timing is flexible! Compensation and benefits: Salary range $50k depending on skills. Incentive plan based on patient volume generation with a goal of approximately $30k ($80k in total compensation with potential upside depending on performance) Complementary services at our clinic* Tuition assistance* Opportunities for career advancement with our company *Additional eligibility applies
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PR specialist17 days ago$50000–$75000 yearlyFull-timeManhattan, New YorkWe are seeking a skilled and creative PR Specialist to join our team and manage our public image and media presence. As a PR Specialist, you will develop, implement, and manage communication strategies to build and maintain a positive public perception of our brand. You’ll work closely with media outlets, influencers, and internal teams to share our story and boost awareness, driving engagement with our target audiences. Key Responsibilities: Develop and execute PR strategies to enhance brand visibility and reputation. Write and distribute press releases, media pitches, and other content to secure media coverage. Manage relationships with media contacts and influencers, responding to inquiries and arranging interviews. Monitor media coverage and industry trends to identify opportunities for proactive outreach. Assist in planning and coordinating public events, press conferences, and media briefings. Collaborate with marketing, social media, and other teams to ensure consistent messaging across all channels. Manage crisis communications and handle sensitive issues with discretion. Track and report on PR campaign performance and media coverage to gauge impact and make improvements. Build partnerships with external stakeholders, including influencers, bloggers, and other brand advocates. Qualifications: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field. 3+ years of experience in public relations, media relations, or communications. Strong writing, editing, and storytelling skills. Experience building and maintaining relationships with media and influencers. Excellent communication and interpersonal skills. Ability to handle multiple projects simultaneously in a fast-paced environment. Knowledge of media monitoring tools and PR software is a plus.
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