Director of Owned Digital Experience
10 days ago
Broomfield
Job Description Overview About You As the Director of Owned Digital Channels, you lead the strategy, performance, and operations of Noodles & Company’s owned digital commerce and consumer communication ecosystem. This includes our websites, mobile apps, loyalty platform(s), CRM, email, SMS, and SEO. You are responsible for delivering intuitive, high-performing digital experiences that support guest engagement, operational excellence, and revenue growth across the full digital journey, from discovery through purchase and ongoing communication. This role plays a key part in shaping how guests experience our brand digitally. You bring a strong blend of digital strategy, analytics, and customer-centric thinking, and you are equally comfortable setting long-term vision as you are rolling up your sleeves to execute. You move seamlessly between strategy, prioritization, and hands-on delivery, using data and insights to set clear direction, solve problems, and partner across functions to evolve our loyalty, CRM, SEO, and digital commerce capabilities in ways that are scalable, measurable, and aligned to business goals. About Noodles At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast-casual can be. Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values—We Care, We Show Pride, We Are Passionate, and We Love Life—guide how we show up for our guests, our team members, and each other. Benefits Careers at Noodles are served with a side of: • Pay range: $135,000-$150,000 annual salary, • Eligible for annual performance bonus up to 20%, • Flexible paid time off, • Medical, dental, and vision insurance, • 401(k) and stock purchase discounts, • Paid maternity and paternity leaves, adoption, and surrogacy benefits, • Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth, • Scholarship opportunities through Noodles Foundation, • Monthly technology stipend, • Discounts through our gift card program Your Day in the Life • Own the digital commerce ecosystem across Noodles.com, Catering.Noodles.com, and iOS and Android mobile apps, ensuring a seamless, high-performing guest experience., • Set and evolve the digital roadmap and product vision, balancing long-term strategy with near-term priorities that drive measurable impact across acquisition, conversion, and retention., • Oversee Loyalty and CRM strategy and execution, including segmentation, personalization, lifecycle journeys, and message testing to increase engagement, frequency, and guest lifetime value., • Own SEO strategy across traditional web search and emerging AI-driven discovery platforms, partnering with internal and external teams to ensure site architecture, content, and structured data support strong visibility and discoverability., • Partner cross-functionally with Marketing, Operations, IT/Product, Finance, and Customer Care to translate business goals into digital initiatives that improve conversion, engagement, and retention., • Manage digital performance through KPI monitoring, reporting, and deep-dive analysis, proactively identifying risks, trends, and opportunities and partnering with stakeholders to course-correct and drive results., • Monitor competitive trends, category innovation, and platform changes, adjusting priorities as guest behavior, platform capabilities, and market conditions evolve., • Lead cross-functional delivery from concept through launch, including requirements, stakeholder alignment, QA, and post-launch measurement., • Own the financial performance and ROI of digital initiatives, prioritizing work based on guest impact, revenue upside, operational feasibility, and strategic value. What You Bring to the Team • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience (MBA a plus)., • 10+ years of progressive experience in digital marketing, eCommerce, and/or digital product leadership, with proven results driving conversion and revenue growth., • 5+ years leading cross-functional initiatives through strong project or program management, including roadmap planning, prioritization, and delivery in fast-paced environments., • Demonstrated experience owning and optimizing digital customer journeys across web and mobile apps, with a strong understanding of UX, conversion, and performance best practices., • Experience designing and maintaining an accessible digital ecosystem that complies with modern accessibility standards (e.g., ADA) and data privacy regulations., • SEO experience required, including technical SEO fundamentals, on-page optimization, content strategy, and performance measurement; familiarity with structured data and modern discovery trends, including AI-influenced search behavior, strongly preferred., • Strong analytics fluency with the ability to translate performance data into actionable insights and recommendations (e.g., traffic, conversion rate, AOV, retention, LTV)., • Experience with digital analytics and marketing technology platforms such as Google Analytics 4, Google Tag Manager, Firebase, Drupal or similar CMS, CRM and marketing automation platforms, loyalty management platforms, and eCommerce or ordering platforms (OLO preferred)., • Proven ability to manage performance reporting, dashboards, and measurement plans with clear stakeholder communication., • Strong financial acumen with experience evaluating ROI, budgets, and business cases for digital initiatives., • Demonstrated leadership and communication skills with the ability to influence effectively across internal teams and external partners., • Experience leading, coaching, and developing a blended team of internal contributors, agencies, and cross-functional stakeholders., • This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We’re seeking candidates who either reside locally or are open to relocating., • Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position. Noodles & Company is an Equal Opportunity Employer and a Military Friendly workplace. We encourage Veterans and their spouses to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity, Forbes’ Best Employers for Women, and Forbes’ Best Employers for Company Culture lists, and are committed to creating a workplace where Noodlers feel supported, respected, and able to bring their full self to work. Application Deadline: Recruiting timelines vary by role, but all positions at Noodles & Company remain open for applications for at least 3 days from the posting date. This role is currently open and accepting applications.