Senior Activewear Fashion Designer - Multi-Franchise Entertainment IP
6 days ago
New York
Job Description About Us Reflex is a leading activewear company behind the brands 90 Degree by Reflex, Yogalicious, and Reflex, carried by major retailers nationwide. We are expanding into licensed entertainment IP activewear with a diverse and growing portfolio of character and franchise-based properties. As we build this new creative division, we are seeking senior designers whose design language brings something distinctive, commercially compelling, and adaptable across multiple IP aesthetics. About the Role This Senior Activewear Fashion Designer role is designed for candidates with broad creative range across character-driven, graphic-driven, and franchise-driven entertainment properties. You will help interpret a variety of visual languages, whether whimsical, bold, adventurous, tech-forward, or expressive, and translate them into graphics, placements, icons, patterns, and themed collections for activewear silhouettes. Rather than fitting a single predefined style lane, this posting invites you to show us your natural creative voice and how it can apply to a wide array of entertainment IP. What You’ll Do • Lead the design of graphics and collections for multiple entertainment IPs with differing tones and visual identities, • Adapt your style across whimsical, bold, heroic, expressive, stylized, or illustrative aesthetics depending on franchise needs, • Design placement graphics, allover prints, engineered artwork, motifs, icons, and typographic treatments for activewear, • Interpret and apply style guides, character guidelines, pose libraries, and usage rules across a range of properties, • Build cohesive capsule collections grounded in character stories, symbols, or themes, • Prepare licensor-ready artwork with clear callouts, annotations, and application notes, • Collaborate with Licensing Coordination to ensure accuracy through multi-step approval workflows, • Work closely with production and development teams using existing activewear silhouettes, • Establish creative standards for new IP as it enters the portfolio, • Mentor junior designers supporting multi-franchise workflow Who You Are • A senior designer with range; comfortable moving across different character tones, graphic styles, and storytelling modes, • Strong in illustration, vector graphics, composition, or a unique blend of both, • Able to shift between soft/expressive art, bold/action graphics, or thematic iconography depending on the project, • Adept at designing graphics specifically for apparel, ideally activewear, • Experienced developing artwork under structured licensor approval systems with multi-round feedback, • Proficient in Adobe Illustrator and Photoshop, • Organized, detail-oriented, and effective at managing multiple concurrent design tracks, • Equally strong presenting work as you are executing it, • Experience with global entertainment licensors is strongly preferred.. Why Join Us • Help shape a new entertainment IP division with broad creative opportunities, • Work across multiple globally recognized character and franchise aesthetics, • Collaborate with a seasoned Creative Director and high-performing production ecosystem, • Enjoy significant creative ownership and the opportunity to influence multiple product stories, • Join a growing team where your personal creative voice and range can meaningfully shape the lineCompany DescriptionReflex Performance Resources Inc. is a global sourcing company that specializes in the manufacturing and sale of Activewear Apparel. Our ultimate mission is to create lifestyle brands that combine the elements of style, comfort, fit, and performance. We pride ourselves on producing high quality garments that are affordable and accessible.Reflex Performance Resources Inc. is a global sourcing company that specializes in the manufacturing and sale of Activewear Apparel. Our ultimate mission is to create lifestyle brands that combine the elements of style, comfort, fit, and performance. We pride ourselves on producing high quality garments that are affordable and accessible.