Marketing Coordinator
hace 5 días
Dallas
Job DescriptionWhat is Bonton? For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within. Who We Are Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit and community belonging. THE MISSION - Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm. Overview of Role: The Marketing Coordinator supports the planning, execution, and optimization of Bonton Farms marketing and communications efforts across multiple programs, social enterprises, and community initiatives. This role requires a versatile, highly organized, and creative professional who can balance strategic thinking with hands-on execution. The Marketing Coordinator will help strengthen Bonton Farms brand presence through digital marketing, graphic design, storytelling, campaign coordination, social media engagement, and cross-department collaboration. The ideal candidate is capable of managing day-to-day marketing activities while contributing to long-term visibility, donor engagement, community awareness, and mission-centered growth. Content Creation & Brand Management • Create engaging visual and written content across digital and print platforms, including flyers, newsletters, presentations, signage, and promotional materials, • Ensure brand consistency across all internal and external communications, • Assist in maintaining and evolving Bonton Farms visual identity across departments and programs, • Review creative assets for alignment with brand standards before publication or distributionDigital Marketing & Communications, • Develop, schedule, and manage content across social media platforms, • Monitor engagement, respond appropriately when needed, and track performance metrics, • Support digital marketing campaigns that promote events, programs, fundraising efforts, social enterprises, and community initiatives, • Assist with email marketing campaigns using platforms such as Mailchimp, • Maintain marketing calendars to ensure timely and coordinated communicationsGraphic Design & Media Coordination, • Design or coordinate graphics for campaigns, advertisements, and organizational communications, • Assist in coordinating video content, photography, and storytelling assets, • Work with outside designers, photographers, videographers, and freelancers when needed, • Support production of materials for presentations, events, donor communications, and promotional campaignsCross-Department Support, • Build strong collaborative relationships with internal teams including:, • Wellness Center, • Social Enterprises, • Farm Operations, • Development, • Community Programs, • Translate departmental priorities into clear marketing deliverables, • Help departments communicate initiatives in a way that reflects Bonton Farms mission and impact, • Serve as a point of contact for internal departments requesting marketing support, gathering necessary information and clarifying needs., • Coordinate swag, business cards, and YoDeck TV display content in collaboration with department leads., • Maintain the marketing calendar in Hive to support visibility, planning, and timely execution.Campaign & Project Coordination, • Support development and execution of marketing campaigns and seasonal promotions, • Assist in campaign tracking, reporting, and optimization, • Coordinate deadlines, approvals, and deliverables across multiple active projects, • Help ensure campaigns are completed on time and aligned with organizational prioritiesVendor & External Partner Coordination, • Research vendors and suppliers for marketing-related needs, including merchandise and printed materials., • Coordinate with external vendors, designers, printers, freelancers, and media partners, • Review deliverables for quality, consistency, and alignment with project goals, • Assist in managing timelines and communication with third-party creative resourcesCommunication & Collaboration, • Communicate respectfully and professionally with colleagues across all departments., • Respond promptly to requests and follow through on assigned tasks., • Accept feedback and direction constructively and apply guidance to future work., • Offer suggestions and solutions when identifying challenges., • Refrain from engaging directly with Grocery Connect unless specifically directed.Team Support, • Provide day-to-day marketing support to the Marketing Department team, including assisting Marketing Strategist with assigned projects and tasks., • Prioritize responsiveness, clarity, organization, and follow-through on all delegated work.Note: Additional responsibilities may be assigned as required based on organizational needs Qualifications: Required Experience • Prior experience in marketing, communications, branding, or related field, • Strong understanding of digital marketing principles and content strategy, • Demonstrated experience managing professional social media accounts in business, nonprofit, community, corporate, or e-commerce settingsExperience using social media scheduling platforms such as:, • Buffer, • Metricool, • Meta Business SuiteTechnical Skills, • Experience with graphic design tools such as:, • Adobe Photoshop, • Adobe Illustrator, • Adobe InDesign, • Adobe Express, • Canva, • Comfortable managing multiple digital assets and file organization, • Familiarity with email campaign analytics and reportingProfessional Attributes, • Strong organizational skills with ability to manage multiple projects simultaneously, • Ability to work independently and meet deadlines in a fast-paced environment, • Excellent written and visual communication skills, • Strong attention to detail, • Ability to adapt quickly to changing prioritiesMission Alignment, • Passion for community-driven work, • Alignment with Bonton Farms mission and values, • Ability to tell stories that reflect dignity, impact, and authentic community engagementPreferred Qualifications, • Experience in nonprofit marketing, community engagement, or mission-driven branding, • Experience supporting events, donor communications, or fundraising campaigns Key Competencies: • Self-starter with the ability to manage multiple projects and deadlines., • Strong interpersonal and communication skills to engage diverse stakeholders., • Collaborative team player with a solutions-focused mindset.