Manager, Influencer & UGC Creators
hace 17 horas
Tampa
About Us Ashley is America's largest furniture manufacturer and a global retail leader. We’ve been committed to delivering beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance. Position Summary The Manager of Influencer & UGC Creators leads the development and execution of Ashley's influencer partnerships and comprehensive UGC strategy, managing influencer relationships, organic customer-generated content campaigns, and a network of dedicated UGC creators. This role focuses on creating scalable content programs through both influencer collaborations and UGC initiatives that drive authentic brand advocacy, social amplification, and community engagement while maintaining cost-effective content production that supports Ashley's broader marketing initiatives and cultural relevance goals. Why This Role Matters Influencer partnerships and user-generated content serve as critical bridges between Ashley's brand messaging and authentic voices, providing social proof and genuine testimonials that resonate with consumers. As Ashley transforms its brand presence, influencer collaborations and UGC programs create scalable, cost-effective content that feels organic and trustworthy while building genuine community connections. This role ensures Ashley harnesses the power of influencer partnerships, customer advocacy, and creator networks to drive sustained brand engagement and conversion. Key Responsibilities Influencer Partnership Management • Manage mid-tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships., • Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met., • Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking., • Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long-term collaboration opportunities., • Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members., • Track influencer campaign performance and provide insights for optimization and strategic planning. UGC Strategy & Campaign Development • Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms., • Design customer-facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences., • Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy., • Develop seasonal and product-specific UGC initiatives that support broader marketing campaigns and product launches., • Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style. UGC Creator Network Management • Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native-style content for Ashley., • Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal., • Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC-style content production., • Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget-efficient content creation., • Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow. Content Curation & Amplification • Curate high-quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns., • Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements., • Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints., • Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies, • Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms. Community Engagement & Advocacy • Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations., • Develop incentive programs, contests, and community challenges that drive content creation and social amplification., • Monitor and respond to customer-generated content to foster community connection and encourage continued participation., • Identify and nurture potential brand advocates within the customer community for long-term partnership opportunities., • Create recognition programs that celebrate and reward top-performing customer content creators and reward top-performing influencers and customer content creators. Performance Management & Optimization • Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics., • Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage., • Monitor creator performance and content effectiveness to optimize network composition and campaign strategies., • Provide insights and recommendations for continuous program improvement and budget optimization., • Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation. Budget & Operations Management • Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs., • Develop cost-effective strategies for content production that maximize volume while maintaining quality standards., • Track spending against performance metrics to ensure efficient budget allocation and strong ROI., • Establish operational processes for creator onboarding, content approval, and payment management., • Maintain organized databases of creator information, contract terms, and performance history. Qualifications • 5+ years in social media marketing, content marketing, community management, or digital marketing., • 2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows., • Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms., • Strong understanding of social media trends, content creation, and community engagement best practices., • Experience with content management systems, social media management tools, and creator management platforms., • Demonstrated ability to manage budgets, negotiate creator contracts, and track performance metrics., • Excellent project management skills with ability to coordinate multiple campaigns and creators simultaneously., • Strong written communication skills and experience creating creator briefs and campaign guidelines., • Bachelor's degree in Marketing, Communications, Digital Media, or related field., • Experience in retail, lifestyle, or consumer brands preferred.’, • Understanding of FTC compliance and legal requirements for sponsored content and creator partnerships., • Creative eye for identifying high-quality, on-brand content and emerging content trends. Our Core Values • Honesty & Integrity, • Passion, Drive, Discipline, • Continuous Improvement/Operational Excellence, • Dirty Fingernail, • Growth Focused To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page: We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.