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Overview We are looking to hire a social media manager who will develop and implement our social media strategy for Karysh. This role involves creating engaging content, managing our social media accounts, and analyzing performance to drive our brand’s online presence especially on TikTok. The ideal candidate should have an understanding of Pakistani culture and diaspora in North America especially as it pertains to social media. Key Responsibilities - Develop and execute a comprehensive social media strategy. - Create, curate, and manage all published content (images, video, written) across TikTok and Instagram. - Monitor, listen, and respond to users in a social way while cultivating leads and sales. - Analyze key metrics and adjust strategies to meet business goals. - Collaborate with other departments to manage reputation, identify key players, and coordinate actions. - Develop and expand community and influencer outreach efforts. - Design and create social ad campaigns, monitoring and reporting on their effectiveness. - Stay updated with the latest social media trends, tools, and technologies. - Provide regular reports on social media performance and suggest improvements. Qualifications and Skills - Proven working experience in social media marketing across TikTok, and Instagram. - Experience with other socials like Facebook, Twitter, Linkedin, and Pinterest is a plus. - An understanding and background of Pakistani and desi culture especially within North America. - Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills. - Demonstrable social networking experience and social analytics tools knowledge. - Knowledge of online marketing and a good understanding of major marketing channels. - Positive attitude, detail, and customer-oriented with good multitasking and organizational ability. - Familiarity with paid social media advertising on platforms like Google, Instagram, and TikTok. About Our Company Karysh is a Western outerwear fashion brand bringing high quality Pakistani fabrics and tailoring for everyday and evening wear. We're looking for ambitious, team oriented individuals who want to learn and grow in a fast paced environment. Next Steps If you're interested, please share your portfolio and CV.
Job Title: Social Media Manager (Video Focus) Location: Diamond District Job Type: Full-Time (At least 4 days a week) Job Description: We are a growing company looking to establish a strong presence on social media. We need a creative and enthusiastic Social Media Manager to join our team. In this role, you will be responsible for managing and creating content for our social media platforms, including: Facebook Instagram YouTube TikTok LinkedIn Key Responsibilities: Collaborate with the company owner to take engaging and high-quality videos for social media platforms. Plan, shoot, and edit videos to promote our brand, products, and services. Manage, schedule, and post content on all social media channels. Engage with followers and grow our online community. Stay up to date on social media trends and ensure our content is innovative and relevant. Track and report on social media performance metrics. Requirements: Strong understanding of social media platforms, especially Instagram, Facebook, TikTok, YouTube, and LinkedIn. Experience in creating and editing video content (bonus if you have a background in videography). Passionate about social media, creative content, and brand building. Availability for at least 4 days a week to work and shoot content. Comfortable taking and editing videos with the owner. Ability to work independently, take initiative, and be creative. Ideal Candidate: Highly creative and self-motivated. Comfortable on camera and willing to take direction for video content. Detail-oriented with the ability to multitask and prioritize. Knowledge of social media trends, editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.), and analytics tools. Bonus Skills: Experience in social media advertising and promotions. Previous experience in sales (for potential future responsibilities). We are looking for someone who is excited to help us grow and create engaging content that will resonate with our audience. If you're ready to be part of a fast-growing brand and bring your creativity to the table, we'd love to hear from you!
We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth