Paid Media Specialist - Marketing
1 month ago
Dallas
Job Description The Paid Media Specialist is responsible for developing, managing, and optimizing paid advertising campaigns across multiple platforms to drive traffic, generate leads, increase conversions, and achieve key performance goals. This role requires expertise in paid search, social media advertising, programmatic display, and analytics. The Paid Media Specialist works collaboratively with the marketing, creative, and analytics teams to align campaigns with overarching strategies and ensure maximum return on investment (ROI). Key Responsibilities: Campaign Strategy and Planning • Develop and execute paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram, YouTube, and programmatic display., • Collaborate with the marketing and creative teams to align paid campaigns with broader marketing objectives and brand messaging., • Launch and manage paid advertising campaigns, including keyword research, audience segmentation, bidding strategies, and ad placements., • Set up, monitor, and optimize campaigns in real-time to ensure performance metrics (CTR, CPC, ROAS, etc.) meet or exceed targets., • Leverage audience insights and data to create detailed targeting profiles based on demographics, psychographics, behaviors, and interests., • Develop and implement retargeting strategies to re-engage potential customers and drive conversions., • Allocate campaign budgets effectively across platforms and campaigns to maximize ROI and achieve business objectives., • Monitor daily and weekly spend to ensure campaigns stay within budget while delivering optimal performance., • Track, analyze, and report on campaign performance using tools like Google Analytics, Facebook Ads Manager, and other platform-specific analytics., • Generate actionable insights from data to optimize future campaigns and improve ROI., • Stay up to date on platform updates, new ad formats, and emerging technologies to ensure campaigns leverage the latest features and best practices., • Test and experiment with different ad types, targeting options, bidding strategies, and creative assets to optimize performance., • Work closely with the creative team to develop ad assets that align with platform specifications and audience preferences., • Partner with the analytics team to track attribution models, conversion paths, and audience insights., • Ensure all paid media campaigns adhere to platform policies, brand guidelines, and legal requirements. Technical and Analytical Skills • Advanced knowledge of paid media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic tools like Google Display Network or DV360., • Strong analytical skills with experience using Google Analytics, SEMrush, or similar tools to track and optimize campaign performance., • Solid understanding of digital marketing fundamentals, including attribution models, conversion funnels, and audience segmentation., • Excellent communication skills for presenting campaign performance and insights to stakeholders., • Ability to manage multiple campaigns simultaneously, ensuring deadlines and performance goals are met., • Bachelor’s degree in marketing, Advertising, Communications, or a related field (or equivalent experience)., • 3–5 years of experience managing paid media campaigns, preferably across multiple platforms., • Proven track record of successfully managing ad budgets and achieving measurable results., • Paid Media Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Pinterest Ads, etc., • Analytics Tools: Google Analytics, Google Tag Manager, and platform-specific insights tools., • Keyword and Competitor Research: SEMrush, Ahrefs, or similar tools., • Results-Driven: Focused on achieving measurable results through data-driven decision-making and performance optimization., • Innovative Thinking: Willingness to experiment with new ad formats, platforms, and strategies to improve campaign outcomes., • Problem-Solving Skills: Ability to identify and address performance issues, ensuring campaigns stay on track., • 401(k), • 401(k) matching, • Dental/Vision insurance, • Employee assistance program, • Flexible spending account, • Health insurance, • Life insurance, • Paid time off, • 8-hour shift Powered by JazzHR iP2vkJbDgk