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Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!

Location: Remote Hours: Part-Time, Flexible Suru is looking for a creative and passionate Registered Dietitian to join our team on a part-time basis. As a brand committed to supporting healthier lives, particularly for individuals managing blood sugar levels, we aim to revolutionize the market with our delicious, zero-sugar, plant-based nutritional shakes. This role combines your nutrition expertise with your creativity to develop engaging content, strengthen relationships with other dietitians, and educate our growing community. Responsibilities Content Creation • Write insightful, evidence-based blog posts about nutrition, blood sugar management, and Suru’s benefits. • Create and appear in engaging TikTok and Instagram videos, sharing tips, recipes, and product benefits in an authentic and relatable way. Community & Relationship Management • Build and manage relationships with dietitians and healthcare professionals promoting Suru. • Respond to inquiries and provide resources to support dietitians recommending Suru to their clients. Education & Advocacy • Serve as a trusted voice, educating customers and professionals on the science behind Suru’s nutritional profile. • Actively participate in our online community, answering questions and fostering engagement. Qualifications • Registered Dietitian (RD/RDN) with an active license. • 2+ years of experience in clinical nutrition, community nutrition, or related fields. • Strong understanding of blood sugar management, type 2 diabetes, and metabolic health. • Proven experience creating digital content (e.g., blogs, social media, or video). • Excellent communication skills with the ability to translate complex science into relatable, actionable advice. • Proficiency in social media platforms, especially Instagram and TikTok. • Passion for healthy living and Suru’s mission to create nutritious, blood sugar-friendly products. Why Join Us? • Be part of a growing mission-driven startup making a meaningful impact on people’s health. • Use your expertise in an innovative, creative way to educate and inspire a broad audience. • Enjoy a flexible schedule and the ability to work remotely. We look forward to welcoming a passionate, driven dietitian to the Suru family!