Director, Channel Marketing Retail & National Accounts
2 days ago
Jurupa Valley
The Director of Channel Marketing will lead the development and execution of channel-specific marketing strategies for Retail, Mexican Ethnic Retail, and National Accounts to accelerate demand for Del Real Foods’ branded and unbranded meal solutions across the U.S. This role is accountable for driving “Sales Overnight” through conversion-focused activation and “Brand Overnight” through disruptive, shopper-relevant storytelling that builds awareness, trial, and loyalty. The Director will serve as the connective tissue between Brand Marketing and Sales, translating brand strategy into winning in-store, digital, and customer-specific execution. General Overall Duties Some of the duties of this position are those described below. This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by management. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮𝗻𝗱 𝗼𝘄𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿: • Conventional Grocery, • Mexican Ethnic Retail, • Club, Mass, and other National Accounts, • Translate brand and portfolio strategies into channel-specific growth plans., • Define priority occasions, categories, and platforms by channel., • Distribution gains, • Velocity growth, • Basket expansion, • Lead development of customer-specific selling stories, playbooks, and toolkits., • Partner with Sales to support new item launches, line reviews, and expansions., • Brand Building (Brand Overnight), • Bring brand platforms to life in-store and across retailer digital ecosystems., • Create disruptive activation that builds mental and physical availability., • Own in-store marketing strategy: displays, POS, secondary placements, demos, and sampling., • Lead digital shelf and retailer media strategy in partnership with Brand and eCommerce., • Drive excellence in execution and post-event analysis., • National Accounts & Customer Co-Marketing, • Develop joint business planning marketing components with top customers., • Identify and activate co-marketing and shopper insights opportunities., • Customize programs by retailer while protecting brand integrity., • Cross-Functional Leadership, • Serve as primary marketing partner to Sales, Category Management, and Revenue Growth Management., • Align with Brand, Innovation, and Insights on priorities and timing., • Manage external agencies and partners., • Budget & Performance Management, • Own channel marketing budget and ROI tracking., • Establish KPIs tied to distribution, velocity, trial, and repeat., • Optimize spend toward highest-return activities., • Success Metrics, • Incremental distribution and velocity gains by channel., • Growth in branded and unbranded meal solutions sales., • Launch success and speed to scale., • Improved retailer media ROI., • Stronger brand awareness and consideration in priority channels. Specific Skills and Abilities Required • Builder and operator mindset, • Commercially obsessed, shopper-first, • Influential leader and strong collaborator, • Comfortable in fast-growth, entrepreneurial Additional Required Skills • A passion for rich, vibrant and the insanely crave-able world of good REAL food., • Has the ability to turn strangers into Familia, • Someone who would proudly and passionately celebrate the Hispanic culture through REAL food. Education/Experience • Bachelor’s degree in Marketing, Business, or related field; MBA a plus., • 8–12+ years of CPG experience with deep shopper/channel marketing focus., • Proven success driving growth in Retail and National Accounts., • Experience with ethnic or multicultural brands strongly preferred., • Strong analytical and commercial acumen.