Key Account & Retail Expansion Manager
6 days ago
Costa Mesa
Job Title: Key Account & Retail Expansion Manager – Dietary Supplements About us: OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities 1. Key Account Development • Build and manage partnerships with major U.S. retailers (Walmart, Target, CVS, Walgreens, Costco, etc.)., • Lead Joint Business Planning (JBP) and negotiations covering distribution, shelf placement, trade spend, and promotional calendars., • Collaborate cross-functionally to ensure new product launches and campaigns are executed seamlessly in key accounts. 2. Specialty & Independent Channel Expansion • Develop entry strategies for Vitamin Shoppe, GNC, regional supplement/pharmacy chains, and independent health food stores., • Identify and onboard local mom-and-pop retailers as an early-stage distribution network., • Build partnerships with distributors and brokers to accelerate long-tail penetration. 3. Market Building & Execution (0–1 Stage) • Design and execute Oxyenergy’s first offline rollout strategy, prioritizing test regions and pilot accounts., • Use existing internal resources (supply chain, marketing, influencer-driven demand) to secure initial listings and drive sell-through., • Create scalable playbooks for retail expansion that can be replicated across regions. 4. Analytics & Reporting • Track sales performance by channel: ACV, market share, per-store sell-through, and ROI of trade promotions., • Provide leadership with data-driven insights and actionable recommendations. Qualifications & Requirements Must-Have • 3+ years of U.S. retail/channel sales experience in CPG, dietary supplements, or health & wellness., • Proven success managing major retailers (Walmart, Target, CVS, etc.) as well as specialty/mid-tier accounts (Vitamin Shoppe, GNC, independents)., • Ability to navigate 0–1 stage retail entry, including distributor/broker management and grassroots retail expansion., • Strong negotiation and relationship-building skills with buyers and category managers., • Existing relationships with supplement/pharmacy buyers or distributors., • Experience bridging online-to-offline growth (e.g., converting Amazon/TikTok traction into shelf placement)., • Bilingual English/Spanish or English/Chinese.