Sales Director (SaaS Workforce Solutions)
22 hours ago
Valencia
Our client is a leading international technology company specializing in advanced Workforce Management (WFM) solutions. The Sales Director will lead the commercial expansion of the company in Spain, building a high-performing sales organization and positioning the company as a key player in the Workforce Management market. Responsibilities • Define, execute, and adjust the commercial strategy for Spain, aligned with the global direction of the company., • Identify and prioritize key market segments (retail, healthcare, manufacturing, logistics, services, etc.) and target accounts (enterprise and mid-market)., • Develop and lead the strategy for new client acquisition as well as growth within existing accounts (upselling and cross-selling)., • Conduct market, competitor, and industry analysis to identify opportunities, risks, and trends within the Workforce Management space., • Prepare the national sales budget, revenue forecasts, and pipeline reports, providing regular updates to senior leadership., • Lead the full sales cycle: prospecting, qualification, discovery, product demos (in collaboration with pre-sales), value proposition, negotiation, and closing., • Ensure a consultative sales approach, connecting product capabilities with concrete business challenges (productivity, compliance, employee well-being, cost optimization, etc.)., • Collaborate closely with pre-sales, consulting, delivery, and support teams to ensure a successful implementation and an excellent customer experience., • Actively participate in tenders, RFPs/RFQs, and complex procurement processes with large enterprises and corporate groups, • Build, lead, and develop the commercial team in Spain (KAMs, BDMs, inside sales—depending on final structure)., • Define individual and team targets (average ticket, churn, customer expansion, etc.)., • Provide coaching, performance feedback, and ongoing training., • Drive a high-performance culture focused on results, collaboration, and customer value., • Ensure effective use of the CRM for opportunity management, forecasting, activity tracking, and pipeline visibility., • Prepare periodic commercial activity and performance reports for regional/global leadership., • Represent the company as the senior commercial leader in Spain, building trusted relationships with strategic clients at executive level (C-suite, HR, Operations, Finance)., • Develop and manage a partner ecosystem (consultancies, system integrators, HR tech partners) that generates opportunities and adds value to the solution., • Represent the company at sector events, conferences, and professional forums (retail, healthcare, HR, technology), strengthening market positioning. Conversion rates per stage Recurring revenue (ARR/MRR) Position requirements • University degree in Business Administration, Engineering, Economics, or similar., • Postgraduate studies in Commercial Management, Marketing, Digital Business, or an MBA are highly valued., • Strong command of CRM tools (Salesforce, HubSpot, Dynamics) and office software (Excel, PowerPoint, etc.)., • Very high level of English, • Minimum 8–10 years in B2B technology sales, ideally within SaaS environments., • At least 5 years in senior commercial leadership roles (Sales Manager, Country Sales Lead, Commercial Director), ideally with team management responsibility., • Proven experience selling to large accounts and complex corporate environments., • Strongly valued experience in Workforce Management, • Strategic vision and strong results orientation., • Hands-on, pragmatic profile capable of combining leadership with operational involvement., • Excellent negotiation and executive communication skills., • Influencing capability and long-term relationship building., • Strong leadership, able to motivate, develop, and retain sales talent., • High customer orientation and consultative mindset., • Analytical skills to interpret KPIs, performance data, and market trends., • Resilience, initiative, and autonomy in high-growth and changing environments.