Customer Engagement Website Manager
4 days ago
Basingstoke
Position: Customer Engagement Website Manager Location: Basingstoke (Hybrid) Client: Global Leading Pharma Type: 12 months Contract - Full-time Main Responsibilities • Develop and implement the website strategy and roadmap for the Northern European Department., • Lead planning, execution, and optimization of website content — from global assets to local market adaptations., • Collaborate with creative agencies to localize global campaigns and create impactful local content., • Ensure all website content complies with legal and regulatory standards., • Monitor performance metrics and drive continuous improvement through data insights., • Partner with IT, BI&A, and global web teams to ensure seamless operations and optimized website performance., • Collaborate with internal cross-functional teams (Marketing, Medical Affairs, Legal, Comms, Sales, etc.) and external partners (agencies, vendors) to deliver engaging consumer experiences., • Stay informed on external digital and market trends to enhance web strategy., • Oversee SEO strategy development, optimizing content for visibility and technical performance, while preparing for future AI-driven capabilities., • Support platform migration projects and ensure alignment with global content strategies. Main Requirements • Proven experience in consumer website marketing, preferably in healthcare or regulated industries., • Strong project management experience with the ability to lead complex, multi-market digital initiatives., • Expertise in website content development, localization, and UX/UI optimization across UK & Nordic markets., • Demonstrated experience in SEO strategy and implementation., • Strong analytical skills with the ability to make data-driven decisions and measure performance outcomes., • Excellent communication and stakeholder management skills, capable of aligning cross-functional teams., • Experience working with agencies and managing vendor relationships., • Passion for consumer insights and translating research into meaningful digital experiences., • Resilient, adaptable, and experienced in driving digital and consumer transformation within a healthcare environment. ABOUT PLANET PHARMA Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering. Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Just recently we were recognised by FORBES as the 17th best professional staffing firm, and have won multiple awards from industry accredited bodies for our commitment to excellence and service delivery. We have extensive functional expertise including: Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing. We are an equal opportunities Recruitment Business and Agency. We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.